Computers and Technology

4 reasons why UX is vital for SEO


The so-called user-friendliness – UX is very important to the success of any website.

Typical SEO is like this:

Keywords + meta descriptions + title tags = higher rankings

This may be the accepted formula for SEO strategy.

Improving the content of your website can improve in two ways, i.e. SEO and overall user experience. Both ways are equally important. You have to do both with the best.

In this article, we’ll discuss some of the UX factors that can impact your SEO.

1. Google is getting better every day

Google wants to give its searchers better possible results. This allows the company to sell more ads.

The search engine powerhouse focuses on two criteria to keep a page high would rank in search results:

1. How relevant is the content on a page to a search query and where is the search term placed on that page?

2. How many other pages have links to this particular page, and are they reliable resources?

These factors are still working. But Google’s artificial intelligence and deep learning algorithms are becoming more complex, and they also take into consideration the page layout and time spent on one page. Google has not released the exact criteria for this. But it has been pointed out in various publications that user-friendliness is a significant factor.

2. Visitors want a fast-moving website

A user-friendly site starts with good accessibility. Now no one wants to wait several seconds until a website is fully loaded. Nowadays, the mobile internet is gaining popularity, thus the load speed of a website has become an important ranking factor.

It’s equally essential for visitors to get to the other relevant pages of your site.

3. Visitors like a beautiful and structured page layout

The user-friendliness of every individual page is even more important. Some tips to keep in mind:

  • Is the page content visually attractive?
  • Is the layout distracting from the content?
  • Are the font size and spacing text are readable to pleasant?
  • Is the text easy to scan thanks to paragraph headings?
  • Are visitors encouraged to click on the call to action, links to other pages?

4. Ask your audience for feedback and test for changes you have made

There is no one golden rule for the best user-friendly website. There are differences between sectors and user preferences for the solution to be straightforward. There are two ways to find out what your visitors of the website want.

5. Ask your potential customers what they think about your site

The easiest way is to ask. Approaching customers in person is a very affordable and very easy solution. You can ask them how they experience your site, whether the content is attractive or if they want to return. You can also use email campaigns and feedback widgets. A few good conversations can lead to your rapid progress. 

6. Test out changes to your site

If you change your site navigation and the design of your blogs, test out whether it affects the average visitor time. Test the number of clicks for your call-to-action and your ranking in Google search results. You can find whether the changes you make in that way will have the desired effect.

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