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4 Steps to Using Facebook to Promote Your Business

It wasn’t that long ago that Facebook was just a site people used for social reasons. But today, Facebook is one of the most potent forces on the internet. Today there are an average of 1.5 billion users a day on Facebook, and they are online an average of 40 to 50 minutes a day. There is no other place where you will find that kind of traffic. Facebook, or Meta, is the best place to get noticed, and advertising is a big part of the site’s revenue. But what are the best ways of promoting your business on this massive site? Here are a few suggestions.

  1. Establish a Presence: If you are going to advertise to people using Facebook, it makes sense to create your own Facebook business page. Building a Facebook page is more accessible than building a website. All the tools are there, and though you don’t get a lot of room for creativity, some Facebook pages are better than others. What you need is a mix of important contact information, some promotional links, and as much exciting contact as you can get, so people will be inclined to share your links, therefore driving traffic to your page. You can hire a professional agency to build your page for you for even better results.
  2. Draw the Attention: Facebook is a social place, so your strategy for getting people’s attention is to bring them some light entertainment. Write some interesting blogs, run a contest, start a poll, whatever you can think of. They are all waiting for the next fun or exciting thing to share, so think outside the box, and if you hit it right and it goes viral, you could have millions of people going through your page within hours.
  3. Join Groups: One advantage of joining groups is that you will be expanding your circle of influence. Join one group, and you could have thousands of new people coming across your company’s name. But another advantage of groups, especially groups that focus on things related to your business, is that you will connect with people who could represent the next big move for your company. Revolutionary ideas are often born when people from different specialties consider different angles. Not to mention that networking is often the key to success in business. Facebook is just one more place where you can contact future business opportunities.
  4. Advertise: Once you have your business page set up, you will find that advertising on Facebook is simple. You will find the create ads link in the drop-down menu on your news feed; from there, it is a simple matter of following instructions and choosing what you would like to do.

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There are more people on Facebook than anywhere else on the web. It makes sense to have a presence there, but it is essential to make the most of the opportunity, be interesting, and think of ways to draw people’s attention. If that isn’t one of your strengths, no worries, there are plenty of agencies that know just what to do to get you the clicks and shares you need.

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