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6 Trends In Digital Marketing for 2021

Interactive Content

Interactive Content is one of the fastest-growing digital marketing trends in recent times: interactive content. Examples of interactive content that are quickly becoming popular include quizzes, 360-degree videos, and augmented reality ads.

In 2021, we’re destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience.

Sustainability

Consumers are increasingly becoming eco-conscious, and that is reflected in the way they are shopping online. More and more consumers want to consciously support brands that are concerned about the earth and the environment just like they are.

Sustainable and eco-friendly brands are as popular as they’ve ever been. In an era when the brand story plays such a big role in advertisements, brands are broadcasting their sustainable practices loud and proud.

Email Lead Generation Continues to Grow

Effective email marketing campaigns are crucial to the success of any business looking to increase its brand awareness, generate more clients and increase sales.

Interactive emails and Storytelling emails are on the rise. That’s because they are effective in engaging consumers and potential consumers with content that leads to interest and in turn sales.

The use of services such as GetEmail.io is also on the rise, allowing businesses to reach out to potential leads and prospects by finding their email through the service.

Inclusivity

It is more and more common to see businesses adopt a more inclusive approach with their advertising. Big brands like Nike and Lululemon are going the extra mile to showcase and highlight models that come from diverse backgrounds and ethnicities, to highlight the cause for inclusivity. This trend will only continue to grow as smaller businesses start to get in on the approach.

Image and Video SEO for visual searches

Searching for images on Google by typing something in text is a common thing. But now you can search for images by taking an original photo (search for an image by an image). This brings a whole dimension to SEO and the way it works. As more consumers begin to discover this, you can be sure this will only take off as a hot trend going forward.

Target Audience Segmentation

Segmenting your audience means placing them in different groups based on characteristics and behaviors, such as their buying behavior or their demographics.

Businesses are finding it better to have a large number of small marketing campaigns targeting specific audiences rather than fewer large campaigns targeted at general audiences.

It gives you a window into the preferences of your readers. For example, you can categorize your mailing list based on their spending, and each segment can receive a different newsletter that features products compatible with their tastes, preferences, and spending behavior.

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