Local SEO is fantastic thanks to the market and spread the word around for your small business. Given the tremendous potential that the web (net) has in terms of reach, you ought to look towards improving your local SEO to figure it in your favor.
Here are 7 simple tips on how to do it.
- Conduct Local SEO keywords
Google AdWords provides help with finding the local keywords that people are using to search for services. You can use the same in order to find out the keywords that apply to your small business. Moreover, you do not necessarily have to completely change your present SEO strategy to implement the local SEO keywords; just modifying it accordingly will seal the deal.
- Use Google My Business
In order to work Google search in your favour, Google My Business is one of your best bets. Enlisting your small business in Google My Business will make it visible to people every time they search for any relevant item. Also, with photos of your items/ description of your service and a store address, you can directly reach out to your customers.
- Adapt to Mobile optimization
This is clearly a no-brainer, since, most of the searches for local businesses are from people on the move. Optimizing your small business website for Mobile will enable you to communicate with potential customers in real-time. What this will require from you is a few tweaks to your original desktop contents. The theme for the overall website will also need to consider your mobile optimization. That way you can ensure a better ranking in Google for your Mobile site. Modify your content length for Mobile viewing as well.
- Focus more on Local Content
Your small business will necessarily cater to a particular community looking for a specific service. Understandably, you will have to curate your content accordingly to target that particular demographic in that specific neighborhood. Surely, you can feature broader topics once in a while, but remember that you are optimizing for Local SEO as well. You can provide inputs on local services that you provide or updates on local events taking place that you might be hosting/sponsoring.
- Get Reviews
Product and service reviews can make or break even the industry leaders. So, to have an even better reach within the community, you should actively seek out honest reviews and feedback from your previous customers. Add these reviews to review sites like Yelp and FourSquare to earn credibility for your local small business.
- Try Backlinking
This works for any form of SEO, local, or otherwise. Backlinking works by providing references to your website from others. This can also be seen as a form of website resource that will help browsers reach your site through a different Website. In the case of small, local businesses this works perfectly fine as well since it helps you build credibility for your services and products through referencing from another local business.
Setting up a small business has become comparatively easier now, considering the host of benefits that the Internet provides. However, you will need to know how to use them to your advantage. Our pointers might just get you started on making your small business a big success.