In this highly competitive world, design standards, technology, and business trends change really quickly. In order to manage its status, as your strongest sales and marketing tool, your site must adapt and expand. Else, your conversion rates might fall, traffic may decrease or worst comes worst, you shall lose your potential clients to your competitors. Your website must exist to solve several requirements you and your users have. If you could tell you are not meeting those demands then it is time to start thinking about custom website development services.
But the main question is when is the good time to redesign your website? How will you determine if your website truly needs a revamp? Below are the signs which show why your website may need a complete makeover.
1. High bounce rate:
Your website analytics tell more than how users navigate through your website. They also show whether you should be optimizing your website’s design. Google defines Bounce Rate as something like this: the measure of how many several users leave the page they entered on, without engaging with a single page element.
For instance, the user came onto your website, scrolled for a couple of seconds, and immediately left without clicking a single link. Several factors that will influence users to leave a website might include low page speed, bad or unclear content, poor UI/UX Design, the list is endless. Take a look at your website analytics to find your most visited web pages and then view the bounce rate for all pages and the bounce rate for the entire website. Google Analytics is one of the greatest tools for enterprises to find this type of information.
A high bounce rate of a particular page depicts that the page is not as engaging as it should be. These pages are hence prime competitors for an isolated redesign: just a twist can be all they need.
2. Slow Loading Time:
Online visitors anticipate websites to load in less than three seconds and would often bounce if it takes a lot of time to load. This will not only affect UI and website conversion but also slows the load times will also have a negative effect on search engine rankings. According to Google, its algorithms rank pages that have faster loading times higher than those having slower loading times.
There are hundreds of online tools available that will help you in determining the page load speed of your website and they will also show you the issues that your website is facing. Several issues could be fixed in a short time, but what if the website is old or developed using an antiquated platform? A complete revamp is needed to assure the best experience for your users and results for your business.
3. Not mobile-friendly:
Since the inception of smartphones, their users are increasing significantly almost every day. As a matter of fact, 52% of global internet traffic now originates from mobile devices, and nearly 60% of Google searches are done using mobile phones and smartphones. If your site is not that much or at all mobile-friendly, it will deliver an unpleasant experience to your users across several devices with different screen sizes. This results in losing several potential customers as well.
Google offers an easy mobile-friendly tool that enables you to test how well your website responds on compact devices like smartphones, tablets, etc. This tool will display how many seconds your website takes to load on a mobile phone. In addition, it will show you the predicted percentage of visitor loss you might experience because of your loading time.
4. It is developed using old technology:
Did you know, there is a powerful reason to redesign your site every five years. Why? As technology transforms quickly, with the best practices and SEO techniques required to stay ahead of the changes. If you can’t update and operate on a website by yourself 95% of the time, you may want to consider a new website developed in an easy-to-use CMS. It shouldn’t give you stress to handle and update on your own.
In addition, if your website was designed with the help of Flash technology, then it will not work in the latest web browsers like Google Chrome. It is an outdated web technology which is why Google and Adobe have discontinued it since 2020.
5. Your branding is old:
Your marketing and branding must be the same across every touchpoint. If the branding of an online portal is old, then it’s one of the signs of the redesign. If your enterprise is providing something unique, rebranding or going in a different direction is the best option. Using custom website development services, you assure that your new brand, service, or product is highlighted attractively hence, people won’t know how to react and take several actions. Responsive Web Development Services have the capacity to increase your brand to the next level but you will only promote it and drive people towards it if it adjusts with your company, clearly depict the work you do and you are proud of it.
6. Your website is sensitive regarding security:
Today’s we live in a data-suspicious world where people always have to make decisions on if the site they are accessing, let alone buying with, are secured. Even avoiding a security protocol like having an SSL certified installed can affect your website and conversions. You can lose business and website visitors if your website is declined by not secure message. In order to succeed, you must keep up to date with SSL certificates and various validations to best assure people your business is safe.
7. Your website is not user-friendly:
User interaction (UI) and User experience (UX) are necessary to build a website. Attracting users might seem simple in theory, but practically, a lot of websites miss the mark. For offering a world-class experience, one should assure easy navigation, valuable, and engaging content, and transparent call-to-action along with managing a visually clean design. Improving your user experience better establishes trust, offers a better ROI on your marketing expenses, and guides you to win more conversions.
8. Search Engine Optimization and site upgrade:
Redesigning a website could help you enhance its architecture, coding, and make it a lot more SEO-friendly. If you do not upgrade your site, it will surely fail in search engine rankings. Search engines look at websites with the latest content as the most relevant to internet users. Your content may look gold but if it is the same as it was 6-7 years ago, then search engines crawlers will not think it is as relevant anymore. The redevelopment also offers you an opportunity to rethink your keyword targeting and the overall conversion rate of your website.
Now since you have read all the 8 signs we mentioned above, you must have a clear idea of whether or not your website needs a revamp. One of the keys to online success is having the latest, fresh, and user-friendly website. At 8therate, we are a leading Custom Web Development Company that work with our customers to develop their online presence right from the beginning. While doing this, we actively guide enterprises with their current web presence to upgrade and refresh their existing websites with Web Design And Development Services that increase their brand to offer real business results.