Let your target customers know about your brand through a creatively styled logo and appearance that sets it apart from the crowded market.

The significance of branding

What makes a product more appealing than the other options? Similar products in the market enjoy different sales levels due to varying brand popularity. We all have our favorite brands from which we make regular purchases. Certain brands have survived more than 100 years in the market and that is mainly due to the trust that customers have placed in them and the products they offer.

The functions of brands have come a long way since the inception of the first markets. Local traders sold items without any tags or logos as customers had limited choice and mainly bought from known sellers. This was the earliest form of branding that only stuck to the seller who did not have any rivals to compete with. It was only towards the start of the 19^th century that products required tags to differentiate them from the other lot. Manufacturing began at a large scale with hundreds of identical items produced and distributed. The market space became jammed with competition and customers started looking for external reasons to pick a product from the numerous options available. International trade became apparent and commercialized shipment started to facilitate the transport of products to different parts of the world. Customers generally, were unaware of the manufacturer of their favorite products and could not tell the difference between items. Manufacturers too needed a special logo to spread awareness about their brand and differentiate between sellers. Hence, packages started to be styled a certain way to link the product to the seller. This was the first Branded Promotional packaging that took shape and has since evolved into a full-fledge industry.

These days, consumers have more information and more choices than ever. Unless companies can offer far superior products or packaging than the competition, it’s hard to stand out in the crowded marketplace. Success is no longer determined by who has the biggest advertising budget or the most recognizable logo. It’s determined by who makes the greatest connection with customers.

The benefits of branding.

Sellers adopted such packaging techniques for the numerous benefits they provide. These comprise of:

1. Convenient shipping. These provide a safe and secure packaging compared to generic boxes. Products are securely transported along long routes without them getting damaged or mutated during shipment.
2. Increases brand awareness. Branding gives exceptional marketing results. The unique brand logo and name stated on the packaging enhances brand recognition and acts as a moveable advertisement billboard.
3. Generates interest. Customers take interest in packaging boxes that are creatively styled and feel compelled to try the product.
4. Creates curiosity. Such packaging entices the customers to purchase from the brand and helps to spread positive word of mouth. This helps in expanding a loyal customer base.
5. Allows for personalization. Enables the boxes to be customized precisely according to the seller’s specifications and the addition of exclusive features for maximum effect.
6. Meeting customer expectations. Customers desire premium packaging and a captivating unboxing experience and branded boxes provide just that for them.

Branding is important because not only it makes a memorable impression on consumers but it allows your target customers to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is a true representation of who you are as a business, and how you wish to be perceived by the audience. Many areas are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create a unique and attention-grabbing professional profile. But the one that truly stands out is the packaging of your product as it is the first physical contact made with customers. Surveys reveal that most customers indulge in impulsive purchases initiated by the alluring packaging of the products, positively influencing the customers’ purchase decisions.

How to design the most engaging box?

Most businesses hire experts and pay them fortunes so they advise them on the most appropriate packaging that goes well with their brand’s personality. We offer free of charge guidance from our in-house specialists to create innovative packaging that makes the brand popular among customers. This coupled with free templates helps to lower costs while enabling the selection of the ideal box type for the manufacturer. Some handy designing tips include:

1. Determine the customer group you want to target. Styling of the boxes must be done in ways that are appropriate for your target customers to grab their attention instantly.
2. Incorporate the most effective content. It is important to utilize the space on the packaging boxes for maximum benefit. Informative and engaging content encourages customers to read the packaging and make the effort worthwhile.
3. Select the appropriate color scheme that complements the product and gels well with your brand to create an aesthetic look.
4. The description should aptly match the items inside. Misinformation leads to unhappy customers and results in loss of repute.
5. Ensure that your branding fits at all retail points. Your packaging should be effectively saleable at supermarkets as well as on online portals. Multiple usages of packaging are crucial in attaining cost-effectiveness.
6. Make the boxes fit your products well. It must be easy to open and carry around. We offer ribbons and handles to make the box convenient for use.
7. Be environmentally conscious to project a positive image. Too big or too tight packaging can damage the product and can result in wastage of resources and effort.

Sellers can avail of world-class packaging at the most affordable rates. Getting low cost branded promotional packaging can help manufacturers to lower overall costs and boost profitability. In addition to using a state-of-the-art printing press, a range of free services are provided to make the process hassle-free and cost-friendly.