Digital Marketing

A Comprehensive Analysis – How to Choose the Best SEO Tool

Keeping up search engine optimisation has been an ever-challenging task for even the most excellent SEO experts. Being the key to driving a business upwards and building its brand name in a competitive marketplace, SEO is a tough nut to crack.

With the rise in digital media, you must take the right approach towards marketing your product or services. Owing to this, there has been a rise in the availability of SEO tools over the internet.

Nevertheless, most companies and businesses hire professional SEO content writing services to get the job done. Optimising your website is also an essential aspect that should not be ignored at any cost. Likewise, you can either avail services from professionals or get the hang of useful SEO tools and tricks.

What Tools Are Best for My Website?

When you look for SEO tools, you should be able to sort out your area of need before searching. In simple words, a search engine optimisation is not a standalone concept and considers multiple aspects.

Look at the image below that shows a search result for the word ‘flower’. It shows the end of the search result for the first page. Optimising your website for such terms is essential as people often end up searching single terms.

Alongside this, you can also see related keywords that can help you in including the same in your content. However, keywords are not all as there are other on-page and off-page factors too.

All these combined help in ranking a specific web page. Some of the other common areas are –

  • Link building
  • Analytics
  • Ranking tracking
  • Local SEO
  • Technical SEO

So, you can see there is more to SEO than the mere inclusion of keywords in content. Additionally, there is even more to retain a higher ranking.

List of SEO Tools I Can Choose From

 

Image Source: pcmag.com

 

To make the most of your SEO efforts, you should choose the right tools. It will help you put your efforts in the right direction and aid in avoiding discrepancies later. Follow the tools mentioned below –

  • Google Keyword Planner

With this, you get a list of keywords that you can include in your content.

  • Google Trends

It is a graphical representation of how a specific topic has gained or lost popularity over time.

  • Google Search Console

Also known as Google Webmaster Tool, it helps in keeping track of the performance of your website. You may edit your content or fix technical errors after gaining knowledge of the same from this tool.

  • AlsoAsked.com

It shows a list of questions that you might want to include answers while writing your content, thereby generating unique writings.

  • Rank Math

It is a plugin from WordPress that checks for technical SEO sections, such as titles, meta descriptions, rich snippets, etc.

  • Ahref’s SEO Toolbar

It generates reports for on-page SEO and checks for broken links in your content. It also highlights nofollow links so that you can remove the same to keep only the useful ones.

  • Scraper

This tool is useful in scraping unwanted and irrelevant content from your website. It might be either due to the presence of broken links or otherwise.

What Should I Do?

Above all, you should have the most appropriate content for your website. For this, you can either do it yourself or opt for a reputed website content writing company. They will curate SEO friendly content that will meet your business requirements as well.

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