For $150, a llama hire for a photoshoot, $250 to hire a bagpiper at a customer picnic and $5,000 to replace an executive’s tires are just a few of the many questionable items people have tried to pay for. Not all expenses reported in expense reports are outrageous. Some of …

Is there something about your favorite restaurant that makes you want to return? It could be the quality of the food. Are the prices reasonable? Perhaps the location is very convenient. All of these things are vital for a successful restaurant. But, it doesn’t always matter if one thing’s not …

Gartner predicts that by 2020, all new entrants will offer subscription-based models. It’s a known fact that almost all online services include some form of a subscription package. Software, digital goods, eCommerce packages, and newsletter-based subscription boxes are all included. Subscription models have become a key business model in the …

Customer loyalty is essential, regardless of how big or small the business is. Customers who return to the company for repeat customers can spend 67 percent more than new customers. It can cost up to ten times more to get new customers than to retain existing customers. These strategies can …

Social media is a powerful tool that allows you to connect with your audience genuinely and engagingly. There is no better way to market your business and attract new customers while keeping within a budget. Companies and brands have the chance to connect through Facebook, Linked In, Instagram, and Twitter. …

Oh, chargebacks. Chargebacks can be a chokehold on the profits and bottom lines of merchants. It has been a challenging year for small businesses. They have had to close their doors due to Covid-19 and struggle to secure Government loans to keep them afloat. Credit card fraud is another cash …

As crucial as revenue generation is, ensuring that your company runs smoothly and stays productive. Giving your employees the tools they need to be effective can directly impact how your business performs. Although you might be quick to provide better equipment and introduce time management systems, your human resources department …

Good storytelling is key to strengthening your brand’s relationship with customers. Consistent resonance will be achieved by establishing clear, well-intentioned core values principles. They are essential. Focusing on your values and weaving them into your communications will make your customer’s perception of you more positive. They want to be able …

Millions of people around the globe use YouTube as their primary source of entertainment. A YouTube channel can help small businesses in many ways. Your YouTube success is dependent on your ability to find a strategy for optimizing it. There are many steps to follow if you want to create …

Let’s begin by saying the obvious. A goal is a statement of your dreams, usually constrained by time. Our business goals are usually quarterly or annual. We set these goals to ensure that we only focus on the most relevant and essential activities. Goal-setting is a crucial skill for any …