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Does Sharing the Post over Social Media is Enough for Business Marketing

Social Media

Marketing on social media has a great impact on your business. It is believed close to 57% of individuals who follow you on social media are likely to buy your products. Creating a social media strategy is essential for any business because people trust brands, which are transparent, relatable and inclusive. Today, it’s not just about your offerings because there are a lot of other businesses who are probably selling similar products but what matters is how you are different. This image can be created and communicated through social media. But is social media enough for business marketing?

While social media promotion is crucial, it isn’t enough. Let’s take a look at other ways that help you to deliver a robust digital marketing service.

Inbound Marketing Strategy

What would you rather choose – customers looking for you or you looking for customers? The former is every businesses’ desire but the latter is what businesses end up doing. However, if you follow the right steps of inbound marketing, customers will be looking for you.

What is inbound marketing?

A methodology that attracts customers by delivering valuable content. For instance, you offer makeup products, then the best way to attract customers is to post content about how to apply makeup, skincare routine or several makeup looks. This shows you know about your industry, care about your customers and solve their problems too.

How to go about it?

Video Marketing Strategy is Best for Social Media

As per a Forbes report, close to 90% of buyers admitted that videos help them in making purchasing decisions, 64% says watching videos of a particular brand assist them in buying a product of that brand and videos leads to a 41% increase in search traffic.

The myth around video creation is it takes time, investment, tools and software. However, it isn’t completely true. Videos take time and money if you are creating a big production ad campaign but creating videos for social, blog and your website isn’t that difficult.

What types of videos are beneficial for your business to share on social media?

You can go overboard with videos or you can even create videos from your mobile phones. The question is what kinds of videos will help your business grow. Check the list here-

Email Marketing Strategy

There are close to 4 billion email users and for every dollar you spend in email marketing, you earn close to $44. For a lot of marketers, email is the only channel for lead generation and the biggest source of ROI. Now, you don’t want to miss out on such a vast audience and a major source of lead generation.

How to Create an Email Marketing Strategy

The goal is to increase customer engagement and ROI. For this, you need to create content that secure and nurtures relationships. Follow these steps to accomplish your goals.

Social Media Strategy

While this post surrounds what more you can do other than posting on social media, there is a mistake that several businesses make while creating their social media marketing strategy. Many businesses assume that posting is the only way to increase engagement. This is partially true as posting is an essential way but certainly not the only way. Creating new content is crucial for your business and so are these steps-

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