In today’s highly competitive online marketing landscape, your business website is the most powerful marketing tool that you have at your disposal. Your website’s is a round-the-clock salesman and it has the potential to be the centerpiece of your marketing efforts. Also, your business website can leave a lasting impression on your target audience, which can impact your business’ success. If you are seeking to maximize the potential of your website, user experience or UX is a topic that you cannot afford to ignore.
Since business website design trends and technologies are changing rapidly, it can make your website appear outdated and old. This can negatively impact the overall UX of your website’s. However, if a complete website overhaul is not ideal, here are a few simple, but actionable ways to improve your website’s UX and make it more useful.
Page speed optimization
One of the most frustrating experiences for Internet users is waiting for a page to load. Regardless of how great the design and pitch of your website, if your webpages don’t load quickly enough, your visitors are sure to bounce off to your competitor’s website. Your bounce rate can shoot up if the website takes more than 3 seconds to load.
You can increase your page speed by compressing all the pictures before loading them onto your business website because the image file size is one of the prime causes of a slow page speed. Some of the other common culprits include poorly coded plugins, improper compression, an inadequate web hosting server, external scripts, and embedded videos.
A fast-loading website can dramatically improve the user experience of your website.
Use bullet points to segment important information
Bullet points will allow users to quickly get the information that they are looking for. You can segment your content using bullet points so that the information is made scannable. This is going to make your propositions much more attractive and enable users to get all the information that they need.
You need to remember that your audience is in a hurry and making it possible for them to find what they want fast will ensure that they have a great user experience.
Do not forget your mobile device users
Technologies have evolved to cater to the growing needs of being mobile. Business websites are also a significant part of this evolution and you must have a responsive website that can scale up or down to adapt to any screen size. Today, more and more people are using their mobile devices to browse websites. Making your website mobile-friendly is one of the most important ways that you can boost its usability.
If you are unsure whether your website is mobile-friendly, you can collaborate with a website design company and have the professionals carry out a thorough audit. They can follow the latest trends to design an efficient and responsive website for branding your business efficiently.
Concise, clear and simple navigation
The navigation on your business website is the way to guide your website visitors and it should not be overly complex or confusing. Use simple language for the navigation headings that can be understood by everyone visiting your website. Also, avoid giving users too many options as that might overwhelm them. Even though there isn’t any set number of options, but try to keep it within three to seven.
Create a CTA that stands out
A CTA or call to action is a tool that you can utilize to leverage user behavior. An average website visitor relies on visual cues when exploring websites. CTAs that are placed strategically and contain action words help to motivate users to take a desired action. You can also experiment with colors to make your CTA stand out.
Make sure the CTAs are short, crisp, and to the point. Avoid writing a long CTA to render it ineffective. To create urgency among the audience, you may add ‘action’ words like ‘join free’, ‘buy now’, and ‘learn more’ in your CTA to drive actions and conversions.
Take care of your broken links
Broken links can put your target audience through a world of pain because users approach a link expecting to be taken to another page with information. They do not want to encounter a 404 error page (or page not found) that doesn’t contain the information that they are looking for. Such pages make users rethink spending time on your website. So, avail website design services and let the professionals help you to find and fix the broken links that can negatively impact your website’s UX.
If you need to boost the user experience of your website and not sure where to start, partner with a website design company. With the experts by your side, you can own a stunning website that delivers a superb user experience. So, get started with your website design project now!