Finding Your Place in The World of Drinks PR


A career in Drinks PR can be incredibly rewarding. Not only will you get to work with some of the leading brands in the industry, but you’ll also have plenty of opportunity to use your creativity and network with professionals across different sectors. With a successful career in drinks PR, you’ll also have access to great salary packages and other benefits such as international travel opportunities and flexible working hours. It’s an industry that provides plenty of potential for growth so it’s no wonder why many people are looking into entering this field today. If you’re passionate about marketing, communications, and social media then this could be the perfect job for you!

Education and Qualifications

When it comes to educational qualifications in the drinks PR sector, a bachelor’s degree in marketing or public relations is highly recommended. A degree will provide you with an understanding of the principles and techniques used within this field as well as equipping you with the skills necessary for success. In addition to a degree, many employers also look for candidates who possess excellent writing skills and strong communication abilities.

Gaining qualifications in Drinks PR can be done through courses offered by various universities, colleges, academies and private institutions. These courses may cover topics like media relations, event planning, social media management and digital communications. Depending on your level of interest or experience in this area there are various levels available from introductory foundation programmes all the way up to postgraduate degrees such as Master’s Degree or Ph D programs.

In addition to formal qualifications gained at university or college level there is also plenty of scope for further learning outside of these more traditional routes such as attending seminars led by industry professionals or taking part in online training opportunities which can equip you with specific knowledge about certain aspects related to drinks PR such as bar tending practices or developing new campaigns across multiple channels including print media and television advertising.


Building relationships within the drinks PR industry is a critical part of success. Networking can help you make key contacts and build strong professional relationships with people who are in positions to help your career progress. This could include joining relevant professional societies, attending seminars or conferences related to the sector, or simply connecting with other professionals on social media platforms such as Linked In.

Networking also involves identifying potential clients and sponsors who may be interested in working with you on particular campaigns or initiatives. It’s important to have an understanding of their needs and how your skillset can benefit them so that when opportunities arise they will think of you first for collaboration projects.

Gaining Experience

Gaining practical experience in the drinks PR sector is essential for success. One of the best ways to get it is by taking on internships or volunteer roles with companies that have an established presence in this area. This will give you a chance to build up your contacts, learn more about how things are done, and understand what’s expected from those who work in this field while giving you exposure to some of the most successful brands within the industry.

Another great way to gain hands-on experience is through freelance projects which can be found online via job boards such as People Per Hour and Up Work or directly from individual businesses looking for someone with expertise in drinks PR. Freelancing allows you to take on different tasks which could range from copywriting campaigns and press releases all the way through to developing social media content for leading brands – something that will look highly impressive on your CV when applying for a full-time role down the line.


In conclusion, a career in Drinks PR can be incredibly rewarding and allow you to work with some of the leading brands in the industry while having access to great salary packages and other benefits such as international travel opportunities. To succeed in this field, it is important to gain educational qualifications such as a bachelor’s degree in marketing or public relations as well as developing strong communication skills. Additionally, networking within the drinks PR sector will help open up doors for collaboration projects and freelance jobs which provide valuable experience that can be transferred into future full-time roles. Finally, student placements or entry level positions offer insight into how things are done from experienced professionals at their organisation while providing the chance to develop your own skillset further. With all these factors taken into account, anyone considering a career in Drinks PR should feel confident that they have what it takes to excel!

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