By now, it is quite obvious that the on-demand business model is here to stay. While the business models experience steady progress through Gojek clone the COVID-19 pandemic served as the shot in the arm to enhance the profitability that lay in the on-demand spectrum. It may have slowed down transportation and a few on-demand services but it did heavily contribute to the massive increase in the consumption of on-demand grocery, restaurant food, doctors and medical services, and even entertainment/video.
It is interesting to note that the pandemic catalyzed the growth of certain streams of on-demand businesses but heavily slowed down, and sometimes, even brought to a screeching halt, some streams of the same type of business. Some of them skyrocketed in their profit while some of them suffered losses. There were, in some parts of the world, some businesses that balanced between profit and loss by providing multiple services. Most of these businesses were from countries like China, Japan, Singapore, India, and notably, Indonesia.
Gojek is probably the first name when people refer to multi-services applications, fittingly addressed as super applications or super apps. Gojek was started as a call center for bike taxi booking, and today, it offers more than 20 different services spending the vast spectrum of verticals like transportation, delivery services, beauty/massage services at home, handyman services, and even fuel delivery on demand. It has also expanded into the territory of providing financial services by facilitating microloans.
Considering the fact that the expectations of people, and especially that of the millennials has changed over the past 10 years, and people do not want to clutter their smartphones with different apps for different utilities, it would be a great idea to build a super app like Gojek.
It would not be an exaggeration to say that a super Gojek Clone has its epicenter at delivery services. If we were to deep dive into the way in which an app like Gojek works, it is understandable that they have a fleet of independent delivery executives, and in some cases, the same delivery executives also turn out to be drivers for cars and bike taxis.
Looking at the different directions in which businesses are proliferating, and how delivery services are needed for every business as much as it is needed for consumers, a super app like Gojek can concentrate on building delivery solutions.
The Different Possibilities
It cannot be denied that almost every type of business and every type of consumer needs delivery services. Your multi-services app like Gojek can provide delivery solutions either for businesses or between two businesses or even between consumers.
The third segment needs to be specifically addressed because the COVID-19 pandemic has sprouted a lot of home-based businesses and they heavily rely on these third-party delivery services for logistics support.
A Few Lucrative Avenues
Although an app like Gojek is expected to deliver every possible service. It might not be easy to establish operational capabilities in a short time. However, any app entering the market that promises to render multiple vertical delivery service must carter at least few of them.
Food and Grocery Delivery
This segment has picked up ever since the pandemic, and it refuses to stop being a pandemic lifestyle! People are convenient ordering food and grocery delivery using these apps. It has become an integral part of our lifestyle. Any app that promises multiple services on demand will need to provide food delivery from restaurants and grocery delivery, especially from local players. The additional emphasis on local players is because of the fact that it helps save a lot of time and money. Since most delivery executives are gig workers who stay in local areas, they might not have to commute to long-distance locations.
The entire on-demand revolution started with Uber initiating transportation. Transportation have taken a slump because of the pandemic. Yet, expected to rise bigger and better.
The expected spike in the usage of on demand taxi services is real. The people will have certain inhibitions in using public transport. It could also extend into the idea of offices wanting to use the on-demand shuttle services for their employees to ensure top-notch safety.
Logistics, as the name implies, ensures the delivery of packages of all sizes from one place to another. The industry is expected to reach a staggering $75 billion in value by 2030.
The increase in the number of production fatalities, the proliferation of small home-based businesses. The raw materials are sourced locally. And expected to contribute to this segment.
The extent of people staying at home has increased because of the imposition on social distancing. This means that the appliances that people use at home or even some of the elements of basic home infrastructure like taps and showers are quite likely to demand additional attention during these times.
Therefore, a multi-services app that can provide electrical and plumbing services, especially by opening new avenues of earning for local electricians and plumbers.
Healthcare is not just confined to medicine delivery. We also need to consider the segment of online consultations with doctors and booking appointments with doctors either for physical visits or for online consultations. And Hospitals have become brooding houses of viral infections.
Therefore, people are likely to be hesitant to visit a hospital. This does not, however, mean that the need for medical services is going to go down. A multi-services app that also provides medicine delivery, online medical consultations, and doctor appointment booking. It is now bound to a big success.
How Should You Proceed?
The multi-services app, on paper, might look like a great idea. When you, however, go for offering multiple services, you will need to have a thorough knowledge of how and where to start.
1. The first step is to collect the business requirements. Understanding your target audience, market trends, and your competitors. It is important to position your product/app as distinct from the competition by addressing a pain point that your target audience experiences.
2. Based on your research, you will need to figure out the features of your app. In most cases, any on-demand app comprises an app for the user, an application for the service provider or the vendor, an app for the delivery executive, and an administrator to oversee everything that happens across the ecosystem.
3. Garnish your app with a few features. This is easy for the user to go on-board. They can find out what they are looking for, initiate the booking, and make payments using digital payment methods. As much as it is for the user command, the app should also make it easy for the delivery executives. The service providers to take control of what they can provide. The payments will credited without any delay.
4. The administrator should be able to manage customers, view real-time analytical reports, manage payments, the content on the app, and customer support. The administrator functions as an all-seeing eye of the ecosystem. They should take full responsibility for the sanity and sanctity of the app.
5.Proceed to build your prototype/wireframe and then go on to build your minimum viable product. You can test your MVP in a small target audience to understand their feedback and improve the app accordingly. Now yare all set to conquer one of the most lucrative segments in the on-demand space!
As the age-old saying goes, it is always easier said than done! To build a multi-services app like Gojek is a demanding and daunting task. Building your app from scratch would mean quite some development effort that will cost you both time and money. Alternatively, you can go for a Gojek clone.
A Gojek clone app is available as a ready-made product and it has all the basic features intact. The Gojek clone script is flexible enough to customize. They are in line with the features and the interface that you want. This ensures that you launch your product faster than you can imagine. Given how competitive the on-demand market is, the time to market is a causal factor that spells the difference between business success and loss.
All that you need to do is to get in touch with the company that specializes in the development Gojek clone app. They will take care of your requirements and present you with a perfect solution. And help you launch your multi-services app like Gojek in the shortest possible time.