Choosing the right SEO agency for you and your company is never an easy task.
Very often companies opt for an SEO agency over “do it yourself” marketing as the latter, even if at first it seems “relatively” simple, is never easy to manage.
In recent years, ever new and different market strategies have been devised and disseminated
and it is almost impossible to keep up with the times without making false steps.
or to understand how to properly exploit each new web platform, becoming practically a “handyman” of the web. marketing.
For this reason, it is really convenient to find an SEO agency made up of expert digital marketing consultants who can take care of the various aspects of your website ranging from onpage optimization to the correct backlink campaign.
However, when it comes to making the right choice, remember that it is not a decision to be made lightly, especially if it is not the first time that you have come into contact with this reality.
By following these 7 steps, you can make sure you choose the perfect SEO agency for your every need.
Choosing the SEO agency in 7 steps
Identify your company’s marketing needs
When you start looking for the SEO agency that best suits your needs, you need to prepare yourself by asking yourself a few questions.
for example: what do I want to achieve with the help of an SEO consultant Dubai and what budget should we make available?
Identifying exactly what you want will help you focus on a precise result, without risking wasting precious time and financial resources.
Once you have identified the needs of your company, whether it is to improve your online presence or if you want to work on the brand.
you will be ready to look for the perfect SEO agency for you.
Find an SEO agency that actually meets your needs
If you still haven’t figured out how to go about choosing the right SEO consultant, first of all you can look at the packages offered by the different companies:
are they suitable for achieving what you are pursuing for your business?
This is a very important question to ask: however valid
an SEO agency that does not perfectly meet your needs could prove to be a waste of money and energy.
Pay particular attention to the economic discourse: it is better not to risk using precious funds to get nothing.
Learn more about the professional profile of the Freelance SEO consultant in Dubai you will work with
Before signing the consultancy contract, it is always better to carry out a thorough research regarding the SEO agencies that interest you.
Are they consistent with what they offer? The best way to understand this is to look at some work already done.
Best SEO services
For example, if you are looking for a content marketing agency, take a look at their blog, or if you are interested in entrusting your social profiles to someone, check if their Facebook or Instagram page is up to date and well exploited.
How did you find the SEO agency you are in contact with? Is it already available from the first page of Google? If the professional you want to employ does not appear satisfactorily in his category of competence, you cannot guarantee that he will then be able to help you improve your image on the web.
Furthermore, another way to understand whether or not an SEO agency is the best on the market is to listen to or read the reviews of those who have already tried this type of advice.
A suggestion: if you intend to employ a foreign SEO agency, do not be fooled by factors such as affordable rates or presumed very short deadlines.
Best SEO agency
Very often the less you are willing to pay (or wait) the more you will find companies that will not produce satisfactory results at all.
Ask your SEO consultant targeted questions
If you are wondering what to ask an SEO consultant, you will probably think of a thousand different questions, but you need to make sure you choose the ones that really matter to improve your company’s presence on the web.
Here are some key questions to ask a potential SEO agency:
Can I see an example of a digital marketing campaign?
Ask the consultant to show you a portfolio that includes good campaign examples – whether it’s PR campaigns, keyword optimization, or producing good content with great Click Throught Rate values.
How long do companies usually turn to your SEO agency?
In a nutshell: the more time other companies rely on a particular company, the better its jobs will be.
What results can you assure me?
Remember that if you are acting in a rather competitive field, digital marketing agencies must promise you results that aim for the stars, not the stalls.
And it is important that any SEO agencies provide you with real timelines:
the more competitive your sector, the longer the results will have to be kept waiting.
How will results and ROIs be measured?
Make sure you clarify with the agency how you will measure the results, as will your ROI (Return On Investment).
Send a request for a quote
Once you’ve created the perfect list of potential SEO agencies you could partner with
you can proceed to contact them to demonstrate your interest.
The next step is to submit a request for a quote to select a few reputable agencies to find the ideal one for your business.
A request for a quote allows you to collect information from different companies and select the one that meets certain requirements
both in terms of its capabilities and in terms of your budget.
This step is essential to understand which company will be the most suitable for your needs.
and which digital marketing contracts you can sign with confidence.
Give him a task that you can evaluate for yourself
If you don’t trust external testimonials and reviews too much
and would like to see first hand what different agencies can do for you
request the completion of a task for your business.
This is the perfect way to find out what it is capable of
and whether the results for customers are actually as good as their site might infer.
Ask them to create a digital PR campaign or a content marketing post for your company blog,
and also ask them to submit some ideas for you.
The best one will be implemented by the digital marketing agency, and then all you have to do is wait for the results.
Arrange a meeting with the SEO consultant
If you are satisfied with the results obtained following the previous steps.
it is time to arrange a meeting with the company.
Falling traffic? A site badly positioned on certain keywords? Pages non-existent in the eyes of Google or not yet indexed?
If you are experiencing this type of problem with your website, it is time to undertake an SEO analysis.
Before making any changes, it is important to analyze the weaknesses but also the strengths of your website. The first step is therefore the SEO analysis.
which allows you to identify the blocking factors to obtain a good ranking in the SERP.
The analysis therefore allows you to take stock of a site’s SEO practices
in order to make improvements to its pages and position them in the best possible way in Google’s results.