The Christmas season provides retailers the perfect opportunity to get creative and produce some innovative and captivating custom rigid packaging. And now is the time when you have the means to support the extra investment.
But you need to push the envelope to stand out in this hectic time because your rivals are making every effort to flood the market with their promotions. This bonds you to come up with an out of the box packaging solution.
Creating mesmerizing seasonal custom rigid boxes requires you to maintain the balance of three key factors. Only then you will be able to tap into the spirit of the festive season, uniquely convey your business’s brand essence, and persuade customers to buy from you.
Below are a few tips for doing well on these fronts!
Reinforce Your Company’s Brand Image
Firstly, make sure your season custom rigid packaging reinforces your company’s brand image.
Marketing managers and business owners can easily get distracted by cool color options and white snowflakes. But if you fail to project the brand image you are trying to convey, you may end up misleading consumers.
To avoid this grave mistake, strive hard to ensure your seasonal wholesale rigid boxes perfectly align with the brand. If you are an ultra-luxurious and high-end brand, using fancy design elements or packaging won’t favor you. Instead, you will be better off with something understated and sleek.
To cut a long story short, every decision about the packaging should be in line with your brand, instead of conflicting or taking away from it. This remains the case even during the holiday season.
The Conjugal of Marketing and Packaging
While you will run ads to influence the customers during the holiday season, your competitors may also do the same.
So it won’t be wise to rely on promotions and attractive custom rigid packaging alone. However, a nuptial of the two can turn the table around for your brand. It will allow you to produce something extraordinary.
Figure out what you are looking to promote. How could you encase your products in a way that they instantly grasp attention, lift sales, and revenue?
Using a promotional package can prove helpful. For example, if you offer a secondary product with the primary item as a gift, the bundled packaging may work better for what you intend to achieve.
If you are not drawn to this idea, then consider harnessing the power of value-added wholesale rigid boxes. Remember, your options are not limited. All you need to do is expand your imagination.
Join Forces with a Print and Packaging Company
Thanks to novel techniques, trends, and technologies, the packaging world is evolving rapidly. Staying in the know of the latest trends and technologies is the only way to generate powerful custom rigid packaging ideas for the holiday season.
Being a business owner, you don’t have the time to conduct extensive research. But you can engage rigid box manufacturers US who eat, sleep and breathe this stuff around the clock. They will help you uncover what’s working in the market and what’s not so that you can pull ahead of the competition.
Let Data be Your Guide
Before you form a partnership with a packaging company, it’s vital to know how well your seasonal product boxes work during last year. You can also consider the years before that.
Now is the time to consider the results of your previous packages’ performance, especially if you haven’t done that already. An easy way to determine consumer response is by checking your blog, social media platforms, and influencer websites. You can also uncover what your ideal customers want by going through the feedback on your immediate competitions’ holiday packaging.