Social media is a powerful tool that allows you to connect with your audience genuinely and engagingly. There is no better way to market your business and attract new customers while keeping within a budget. Companies and brands have the chance to connect through Facebook, Linked In, Instagram, and Twitter. Instagram marketing is the most popular way for brands to connect with the social and digital worlds. So let’s learn how to use Instagram marketing to grow your company.
How Instagram can help your business
Instagram is a social media platform that heavily relies on visual imagery to attract users. Instagram used to be a collection of square-shaped images. But, in recent years, it has expanded into multiple formats. These include short, brief videos called Instagram Stories. They were first released in 2016, which seems like a very long time ago. Instagram’s TikTok complex portrait video platform.
These formats have one thing in common: they make it easy to create visually appealing content. Why tell your audience how amazing you are when it’s possible to show it?
Instagram is also integrated with Facebook. It means that you can create ads on Instagram and then run them on Facebook. Both platforms can run ads together. The built-in tools, such as Facebook Ad Manager or Power Editor, are available for businesses accounts. You can also see which features are available.
Statistics are a great way to market your business. Instagram is an excellent platform for selling your business. It has more than a billion users who use it every month to buy products. It is a lot of potential customers.
Instagram is a popular platform that younger generations love. According to their latest statistics, three-quarters of all 15-24-year olds have an active account on the forum. Moreover, Instagram is growing in popularity across all age groups. For example, 47% of 30-year-olds — 49-year olds — are also active on the platform. This audience is crucial for any business.
There is no shortcut
Before we move on to our guide, we want to emphasize that Instagram is not a place where you can take shortcuts. It is essential to build your profile to have active followers. However, too many brands fall for the low-hanging fruits: buying followers. While it’s great to see your followers grow, you might be tempted to spend a bit of money to boost them. However, this strategy is never worth the cost.
Instagram is the home to authentic experiences. Instagram users can spot a weak strategy right away. You’ll see a steady stream of followers if you use the organic system. It will help you to grow your fan base and increase your revenue over the long term.
How to increase your business’s reach on Instagram
Let’s walk you through the first steps to growing your Instagram marketing. This article will cover everything you need to know about Instagram, including how to build your bio and schedule content, as well as the best Instagram promotion hacks.
1. Building your bio
First impressions count. Instagram has created a competitive landscape where attention is at a premium. As a result, you may attract many users to your profile. However, you will only have a few seconds to convince them to click the “follow” button.
Instagram bios aren’t very customizable. You can choose your username that is most closely associated with your brand to make it instantly recognizable. Your profile picture comes first. There will be an option to include clickable links in the description. Use this space to create a compelling CTA (call-to-action) that attracts users to your landing page or website.
Many third-party services can help you expand your opportunities when you use your link in the bio. For example, Feedlink and Linktree let you add more links to a clean, customizable listing of links. It can help direct your users in the right direction.
If you promote something unique, it may be a good idea to keep your links simple and only have one link. For example, a link to the product page is sufficient to promote a cause or a particular product release, such as a book.
2. Sharing great content
Instagram is all about content. Instagram is all about visual content. To grow your business, you must produce high-quality visual content. Most mobile phones have a decent camera, so there’s no need to spend on new technology. However, you should still set a high standard for sharing and taking images, regardless of whether you are a chainsaw-running tree surgeon or a cafeteria owner.
You don’t have to limit yourself to photos. Instagram marketing offers a lot of content options. For example, you can upload short-form videos to reels or long-form video content to IGTV. There are also videos that you can upload directly to your story or profile.
Think outside the box. You might consider including post content types such as podcast snippets or videos, infographics, and customer case studies.
A schedule is also essential for sharing your content. You must ensure that you are posting content at regular intervals to keep your followers’ attention. It will help you grow your Instagram marketing. Hootsuite is an online tool that automates this process. You don’t want to miss a single post.
3. Explore the stories feature
The platform was initially built around static images but has since evolved into a vibrant animated video community. Instagram’s Stories function is a great way to grab your audience’s attention. This space is for images and videos with a time limit. They only last for 15 seconds, then disappear after 24hrs. In addition, you can build buzz by sharing giveaways and offers in your stories.
Your favorite stories can be saved to your profile. It will preserve your promotions and add another dimension to your page. Statistics show that 70% of people will stay with a business’s account if they have 7-8 uploads.
70% of people will watch your stories to the end. It is an excellent opportunity to communicate a message. Don’t forget this feature!
4. Hashtag hacks
You can add up to 30 hashtags to every post that you share on Instagram. So it is crucial to ensure your post reaches the right audience. In addition, you can get an idea of what is hot by looking at what industry peers are sharing on Instagram. But don’t forget about exploring the content shared by your users to discover the best way to reach them.
Use hashtags to share and navigate your Instagram content. Avoid spam hashtags like LIKE4LIKE etc. Instead, use an online tool to find relevant hashtags that you can stand out
It is essential to know which hashtags you should not use. It is a flawed strategy to use irrelevant hashtags in your posts to reach a larger audience. Instead, use hashtags that are authentically connected to your brand.
5. Take advantage of exclusive offers and giveaways
Promotions can bring new customers to your company and be used in conjunction with reaching a larger audience. You can also engage your followers by creating a hashtag challenge. Encourage your followers and tag them to use the hashtag in their posts.
You can encourage people to promote your brand by offering discounts or product giveaways. It will allow you to interact authentically with your users. You can also collaborate with influencer pages and businesses or create a hashtag that will enable people to upload images to you for sharing. It is a great way to build your community!
6. Analytics insights
Instagram offers analytics for business accounts, so you can see which posts are performing well and which ones are not. It would help if you converted your profile to business mode. It will allow you to see who shared your post via a message and how many saved it for later. You can also see which posts brought the most traffic to your profile. This information will help you to plan your Instagram strategy.
Instagram success is built on authenticity
Your business has an excellent opportunity to connect with an engaged and passionate audience via Instagram. Your business will become a vibrant brand if you embrace the core values of trust, loyalty, and authenticity. Your brand will attract new customers when they see the vibrant community you have created around your products or services. So get started with Instagram marketing today.
Disclaimer. The opinions and views expressed in this article are the authors Shalom Lamm.