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How to Implement Digital Marketing For Manufacturers?

Digital marketing for manufacturers

Digital marketing for manufacturers is a fairly new field. Marketing for manufacturing firms has traditionally been quite a traditional journey of the exhibit, trade shows, cold-calling, print media, and so on. In comparison to other industries, digital marketing for manufacturers was initially a slow-moving picture. But with the advent of digital media, manufacturers have taken note of this monumental trend and are attempting to break free from the old conundrum of conventional marketing to the new paradigm of internet marketing. The question that I would pose to you is: 

What are the latest trends in digital marketing for manufacturers?

The conventional marketing plan for manufacturers involves meeting customers face to face, creating a brand name, distributing pamphlets and brochures, giving presentations at events, giving speeches, being present at seminars, and so on. However, all these conventional activities have gone online with the development of the World Wide Web as a medium of communication. Manufacturers are now planning to channel their marketing through the internet. Following are some of the latest trends in digital marketing for manufacturers:

Content Marketing Strategies:

Content Marketing Pain Points Content marketing is about creating value. The value you create can be in the form of useful and informative content that your customers can use, exchange, and distribute. The key here is to ensure that your content is unique, compelling, and effective. The key here is to understand the pain points of your potential customer and to address these pain points in your content. One example of a content marketing plan might be: creating an engagingly designed video about your company’s products and services, releasing an ebook on a particular topic, and so on.

Digital Photography and Video A key strategy for manufacturers is digital photography, which aims at providing pictures of their products to prospective customers. For this strategy, you will need to hire a professional digital photographer or a manufacturing marketing agency. The content in the photographs and videos should be highly relevant to the product and services your company offers, to ensure that you generate maximum sales.

Social Media Marketing:

Social Media Marketing Social media is rapidly taking over the internet with all its new applications. Manufacturers are now finding it easier to connect with their customers through various social network sites such as Facebook, Twitter, Linked In, Pinterest, Digg, and so on. Manufacturers may also want to consider hiring a professional content marketing agency to implement social media marketing goals. This will enable you to engage your customers and generate leads. You can also train your employees on how to use various social media sites.

Website Design and Development Companies:

Website Design and Development Companies offering website design and development services can help you set up an eCommerce website, build a website from scratch or update an existing website. Many companies specialize in website design and development services. Some manufacturers may also choose to hire a marketing agency for website development, in which case they would take care of all aspects of the development process, including search engine optimization and incorporating keywords in the content. 

Website Development and Marketing Services:

Another option available for companies providing website development and marketing services is to outsource the task to a full-service marketing agency, in which case all aspects of the development process would be managed by the agency, including pay-per-click campaigns and article writing and distribution. In many cases, these marketing agencies offer a range of services, such as lead generation, website optimization, email marketing, website copywriting, blog optimization, PPC and SEM strategies, and more. Many marketing agencies offer a full-service portfolio of websites for you to choose from.

Digital Photography and Video:

Digital Photography and Video With the advent of digital photography, has given people the ability to capture beautiful shots of their lives and give them to friends and family. Taking advantage of digital photography and videography, a manufacturer can create online videos or short films to promote their business. Videos are a powerful way to reach out to customers. A thought leader in digital marketing for manufacturers, YouTube, for example, has more than two hundred million visitors who regularly post creative videos on their website.


The number of Facebook users has increased dramatically over the past several years and its use as a digital marketing platform has grown tremendously as well. Through Facebook, a manufacturer can create business-driven events and connect with existing and potential customers. By connecting on Facebook, a manufacturer can also develop a fan page, which allows them to connect directly with their customers and build strong relationships with those customers. Businesses can also advertise special offers and discount offers on Facebook. Other digital marketing platforms that can benefit a manufacturer include Twitter and YouTube.


Digital Marketing Strategies:

Marketing for manufacturing businesses has traditionally been quite a traditional journey of exhibits, trade shows, cold calling, print advertising, etc. When compared to other sectors, digital marketing for manufacturers is often a slow-moving video. But with the advent of social networking, manufacturers have taken notice of the major paradigm change and are striving to break free from the outdated conundrum of conventional marketing. In today’s day and age, a manufacturer should be much more than just a manufacturing company.

Manufacturers are now realizing that in order to remain relevant and viable in today’s marketplace, they need to adopt a strategy that focuses on their customers, their consumers, where their customers can find them, and how they can find each other. A key strategy to adopt in this regard is digital marketing automation. Technology and software packages such as social media optimization and search engine optimization have opened up a whole new avenue for business marketing. Traditional approaches such as direct mail campaigns and bulk email campaigns are being outpaced by online marketing automation platforms. Automation platforms enable a business to create, maintain, and manage an effective and efficient social media and SEO marketing strategy.

Manufacturer Spending Six Figures on Traditional:

It is not uncommon to find a manufacturer spending six figures on traditional forms of advertisement like television commercials, radio ads, magazine ads, etc., but what they don’t realize is that a combination of email marketing, content marketing strategy, and digital marketing for manufacturers is a sure way to ensure a steady flow of prospects and customers. With so much at stake for a business these days, spending a few hundred thousand dollars on a television commercial or newspaper ad is not enough to guarantee success. It is not uncommon for companies to spend millions on advertising, but what they fail to realize is that the real money is in the leads generated through marketing content strategy and digital marketing for manufacturers.

What does this mean for a business? 

First, it means that a manufacturer needs to embrace an integrated approach to both traditional and online marketing. This can be done through an account-based marketing strategy where a company creates a lead database through which it will do everything from capture customer information to sending out direct mailers to prospective customers. Second, it means that a digital marketing for manufacturers strategy needs to include a close recall system to follow up with a prospect after the prospect has provided his or her contact information. Third, it means that the most successful form of lead generation is a prospect referral network where a business obtains a name, e-mail address, phone number, or mailing list of someone who has expressed an interest in the company’s products and services.


A third strategy that many manufacturing companies employ involves taking advantage of trade shows. There are several reasons why digital marketing for manufacturers companies works at trade shows: first, trade shows allow manufacturers to display their newest products, which are often the best products on the market. Second, trade shows allow a company to showcase previous products which have been successful. Finally, when a manufacturer uses a trade show to display its latest offering, the crowd at the trade show is typically interested in new products and would most likely make a purchase there even if other displays are available.


When a business incorporates these three strategies, it is easy to see how digital marketing for manufacturers can increase profits. By building a database of interested prospects, capturing valuable information about the purchasing process, and by using the power of email marketing to remind interested prospects that you exist, a company can quickly increase profits. Once the company figures out how to use each of these strategies effectively.


What else should it do to increase profit?


The answer is simple: make sure that all members of the sales team are trained to take advantage of each of these strategies. When sales people understand the process thoroughly and the benefits of digital marketing for manufacturers strongly, they will be happier and more effective in every area of their selling. As a result, they will have a stronger voice and a much better relationship with their customers.


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