Nowadays, sellers are trying their hands at various strategies to attract more and more customers to their online shops. Because of this, the competition has been growing insanely over the last couple of years. There are various useful ways to increase customer traffic for any e-commerce business. Picked from the top of the list, the merchants are shifting towards multi-channel selling. In this effective selling method, online retailers sell the same goods through various selling channels. And if we talk about selling, there is no better option than selling on the marketplaces, for example, eBay or Etsy. Especially on Google Shopping, the number of online retailers has grown rapidly over the last 3 years. The reason behind the same is the sellers’ policy launched by Google. But there is a difference between Google Shopping Marketplace and the other e-commerce marketplaces.
For example, the most commonly used selling channels by online retailers are the major marketplaces like Alibaba, Google Shopping, eBay, Etsy, Amazon, etc. It seems fair in business, as every retailer wishes to sell his goods in as many places as he can afford.
How is Google Shopping Different from Other Marketplaces?
The concept behind Google Shopping is different from the other mammoth marketplaces like Amazon, eBay, etc. When I take out the major difference on the table, the outcomes are as on Google Shopping. The merchants can list their products on Google, but when the users click on the product, they will be redirected to the website where the product is listed.
On the other hand, the other marketplaces allow online vendors to list their actual products on the platforms where the platform will be managing the selling and delivery process of the products.
Considering the second difference, the other marketplaces charge per-sale commission along with annual subscription charges, whereas, on the other hand, Google offers online retailers the opportunity to list their products at zero cost on the merchant center.
What is Google’s free listing policy?
The number of eCommerce vendors listing their businesses on Google has recently increased. There are various reasons behind it. Along with the other beneficial reasons, one of the strongest reasons is Google’s free seller policy.
According to the policy, the sellers can list their legitimate businesses on Google at zero cost. However, if the vendors want to promote their products on Google using Ads assistance or any other campaign, the merchants can easily promote their products by paying very nominal charges.
What are the benefits of using UTM parameters?
As selling is an important aspect of business, keeping an eye on the customer’s behavior and their interest in the products also comes under the must-have list. The UTM parameters add value to any eCommerce business by recording customers’ activities based on their interests.
The UTM parameters allow the merchants to have a look at the proper activities like how much time users are spending on a particular page, total customer visits, page abandonment rate, and much more.
How to list your products on Google Shopping?
Online eCommerce merchants doing their business from their websites have the opportunity to list their products on Google. Moreover, with the help of the Google Shopping Connector module, it takes zero technical know-how or coding to make your eCommerce shop products live on Google.
With relevant experience of 11+ years in the eCommerce plugin development industry, Knowband released the Google Shopping Connector module for online retailers having their shops based on OpenCart, PrestaShop, and WooCommerce. The motive behind the professional development of the Google Shopping Connector module was to establish a true connection between the eCommerce shops and the Google Merchant Center.
Furthermore, let’s have a one-by-one look at the OpenCart, PrestaShop, and WooCommerce Google Shopping Connector Modules.
PrestaShop Google Shopping Connector Extension by Knowband
Online retailers who designed their shops on the PrestaShop platform can integrate their eCommerce shops with the help of the Knowband PrestaShop Google Shopping Integration Addon. The Google Shopping Connector module offers to list the PrestaShop store’s products on the Google Merchants center.
Furthermore, the module comes with automated product status synchronization and feeds setup options from the module back end. The Knowband PrestaShop Google Shopping Integration module allows merchants to design their Google Feed by offering them options to choose PrestaShop store categories, languages, and currencies.
Google Shopping Integration Extensions for OpenCart:
Likewise, OpenCart eCommerce merchants can also list their products on Google Shopping with the help of the Google Shopping Connector Module for Knowband OpenCartThe plugin offers retailers the opportunity to make their feed and put them on the Google Search list within no time.
Moreover, the Knowband OpenCart Google Shopping Marketplace Extension allows the merchant to design several feeds to list their products on the Google Merchant Center. Furthermore, online retailers can choose various attributes and variations while creating the feeds from their PrestaShop store.
Moreover, the general settings section of Knowband PrestaShop Google Shopping Connector Modules has a special feature for retailers. Furthermore, the merchants can choose a price point for the listed products. The features allow setting a minimum price for the listed products on the Google Shopping Marketplace.
Google Shopping Connector for WooCommerce:
Along with OpenCart and PrestaShop, Knowband also offers a Google Shopping Module for WooCommerce online merchants. The merchants who have their shops based on WooCommerce can easily connect their shops with Google with the aid of the Knowband WooCommerce Google Shopping Plugin.
The plugin includes pre-loaded cron jobs designed specifically for merchants to eliminate all manual tasks. The additional benefit of the WooCommerce Google Shopping Marketplace Extension is that the plugin offers automated inventory synchronization between WooCommerce and Google Shopping.
For example, the product status of your listed products on Google Shopping will be automatically updated with a single click from the Knowband WooCommerce Google Shopping Connector Module.
Google Shopping Marketplace integration in Magento 2:
Magento 2 online vendors can now have peace of mind when it comes to selling on Google Shopping thanks to the Knowband Magento 2 Google Shopping connector extension.
Furthermore, the Magento 2 admins can create a separate feed for all the available Magento 2 store categories. Additionally, the Magento 2 eCommerce merchants that are eagerly looking forward to presenting their unique product categories to the different parts of the globe can take advantage of the multiple shipping templates offered by the Knowband Magento 2 Google Shopping Connector module.
On top of that, merchants can enable or disable the option to exclude out-of-stock products from Google Merchant Center with a single click.
In the End,
Along with the market growth of eCommerce, the competition touched different heights in the last decade. The reason behind the competition is no other than the business scope. For the initial phase, starting an eCommerce business can be difficult for the online retailers, overcoming the same the eCommerce industry’s big players started the trend of multi-channel selling.
Basically, in this process, the vendors sell the same product inventory from more than one selling channel. On top of that Knowband is offering a modern multi-channel solution for listing the products on Google. By using Knowband Google Shopping Integration Extension, the merchants can achieve a significant amount of traffic from the Google Searchers.
Furthermore, Google Connectors comes with a single-time payment module to ensure the peace of mind of the retailers from the monthly subscription charges.
Check out these OpenCart Marketplace Integrators by Knowband