Here is all the news in the Instagram algorithm released by the platform, essential to know for those who want to develop a truly effective Instagram marketing strategy.
Instagram algorithm: the news of 2022. Users who use Instagram on a daily basis have noticed over time a good mix of numerous small changes to the feed and radical changes in the use of the platform. One of the most relevant updates that are periodically carried out by the social network concerns. The way posts are displayed in the profile and 2022 was a turning point in this sense.
Knowing the mechanisms that regulate the flow of content on Instagram is interesting for users, but absolutely essential for those who want to develop a truly effective Buy Instagram followers Greece marketing strategy. Being visible to your target audience is in fact the basis of every social communication plan and only by getting in tune with the Instagram 2022 algorithm is it possible to succeed.
Let’s try to understand which are the main indications still valid on the platform and which are the most revolutionary innovations to keep an eye on carefully.
How does the Instagram algorithm work?
IG’s algorithm is what determines, among other things, how your posts are displayed on the app and by whom. It is he who establishes the order of appearance of the posts in the feed and the ranking of the contents constantly published on the social network.
The Instagram feed has undergone multiple transformations over the years. At the time of the launch of the platform, in 2010. It was the chronological order of the posts that dominated. The contents appeared in the feed of the followers with a reverse chronological system, from the oldest to the most recent. Even if the visualization was liked for its linearity. It often became easy to get lost posts of interest in the flow of publications and so, in 2016. The IG developers developed an algorithm that allowed them to classify the posts according to the interests of the users.
The novelty has responded to the requests of many (and upset the rules followed by marketers). But has also met with a lot of criticism from those who preferred a chronological and clear order to posts, not influenced by other factors, often not perfectly understandable to non-experts. 2022 will therefore try to satisfy again that slice of users loyal to the more standard chronology of the feed , allowing an increasingly accurate personalization of the platform’s use experience.
The basic rules of the Instagram algorithm
Today, among the tools that can be used to communicate from the IG pages there are not only the classic images of the feed. But also the Stories , the Reels and the IGTV . How to best use them to reach the desired audience and intercept an increasing number of followers?
To try to appear in the feed of their followers. It is still important to take into account some key factors, which regulate. The way in which followers view the posts published by the profiles followed. For example, engagement is an essential factor in engaging the public and keeping it always connected. In the fact, users who interact with many of the contents of a particular profile will be more likely to view future proposals from the same account.
The Instagram algorithm then assigns a relevance score to each new post. Which will affect its visibility and, moreover. The interaction between the creator and users remains the element that manages to provide greater visibility to the post. What counts in this sense is buying Buy Instagram like Greece. The comments, re-shares and saves. Potential followers also have a better chance of coming into contact with a particular post. If they interact with similar content or profiles by topic and type, and it is therefore important to precisely outline. The niche to which your profile belongs, to make IG and its members understand. what content users can expect.
To have a better chance that a post will actually be seen by your followers. It is also useful to do some experiments to identify in which days and times the followers are most active on the platform.
Video content: reels, stories and IGTV.
The IG algorithm offers greater visibility to those profiles that take full advantage of its features. That is, in addition to publishing photos or videos in the feed. They also dedicate themselves to the creation of Reels, Stories and videos for IGTV. Video contents nowadays are those that manage to capture the attention of the public in a few moments. As long as they are created with good quality and that they follow the basic rules to be successful on the platform on which they are inserted.
The Stories to appear first in a user’s feed are those posted by the profiles. With which he interacts the most, in terms of likes, comments, direct and so on. IG Stories can also be shown by geographical relevance. According to the principles of proximity to those who surf but, even in this case. It is the Stories most capable of creating engagement that have the most satisfactory results. Insert question boxes, surveys, sliders for the reactions and similar accessory elements in the Stories amplify their interactivity and visibility.
IGTV ‘s Reels and videos are also shown to Instagram users according to principles of engagement and interest in the profile. That posts them on the platform. That is, the first to appear in a user’s feed will be those of the most followed accounts and with which there is more direct interaction.
Using the best hashtags can significantly improve the reach of each post. But also of each Story, IGTV content and Reel. It is essential to remember to always include them in your publications. Selecting them carefully and always adapting them to the topic of each publication.
There is also the possibility of expanding the coverage of each IGTV and Reel content. Simply by sharing a preview directly within the feed: in this way. Those who surf on the profile of their interest can immediately find the new content and grasp each news more easily. provided by their favorite content creator.
New Instagram 2022 algorithm: what news?
If these are some of the essential rules that govern the life of content within Meta’s social network. The course of 2022 there will be numerous upheavals that both users and creators of the platform will encounter.
The IG algorithm will be modified again, with the introduction of new features and an expected return to the chronological order of the posts But only for users who want to take advantage of it. In fact, there are not a few fans of the app, influencers and digital experts. Who have clamored for a return to a feed less influenced by often apparently nebulous algorithms. Thus, the team of app developers decided to get to work, to try to mediate between the needs of those who are now in tune with the new ways of using social media and those nostalgic for chronological order.
In fact, during the year, new customization possibilities will be released. That will allow everyone to choose more freely which type of display to keep in their feed. First of all, users who are satisfied with the current experience will also be able to use this type of algorithm later. Which will remain the default alternative and will not undergo any type of modification.
Instagram Favorites Feed
By choosing this type of feed, IG users will be able to select the profiles most relevant to them and Instagram will only show them. The updates from these accounts, keeping them in reverse chronological order. There will be 50 profiles that you can include in your favorites list. Whether they are friends or creators you want to follow.
No one will receive notifications for being added or removed from the list, which can be changed with maximum flexibility. By choosing the Favorites Feed mode , posts from Favorite profiles will also be displayed first in the traditional home feed.
Instagram Following Feed
Selecting this display mode , you will return to a feed substantially very similar to the original one of the platform. Where that is, all the posts of all the accounts followed will be shown in reverse chronological order. This view will allow anyone to keep up to date on the latest news posted on the platform by their favorite creators. Without the posts being “filtered” by the action of algorithms.
Presence on Social
Switching from one display mode to another is extremely easy just tap. The Instagram logo at the top left of your profile and choose which of the two to try. The choice is obviously not final and it will always be possible to switch without problems from one to the other.