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Model Brand Strategy Consulting Services

Marketing consulting for the development of your business

Practice shows that many entrepreneurs consider marketing a task of secondary importance. Focusing on creating high-quality production, logistics, and services. They expect the business to grow and make a profit without any serious marketing efforts. But this is only possible in markets with a very low level of competition and high demand. Which is now practically not found. If we are talking about sales on the Internet, here without a marketing strategy and its implementation, it is impossible to make a profit at brand strategy consulting services all.

The Internet marketing agency MAVR provides marketing consulting services that allow you to solve problems that require immediate response. As well as to assess the status and possibilities of promoting a product, service or brand. Our marketing consultations may cover various aspects of commercial activities on the Internet, as well as promotion through other channels.

Strategic consulting Successful promotion of a brand, product or service is impossible without knowledge of a specific goal and strategy to achieve it. To this end, we provide a number of consulting services for our clients: we conduct an audit of the company’s marketing activities; we develop a marketing strategy; we give recommendations on the implementation of the strategy. Knowledge of the laws that govern marketing, as well as extensive experience in promoting and promoting on the Internet, allow us to develop working strategies that bring tangible results.

Management consulting

Success in implementing an Internet Brand Strategy Consulting Services marketing strategy largely depends on properly set business processes within the company. We conduct consultations and analysis, on the basis of which we make recommendations and train your staff to work in accordance with the company’s interests in the market. In addition to group training and consultations, individual training is possible.

Getting advice from the marketing agency MAVR, you will find answers to the following questions: what should be the marketing strategy, and how to plan its implementation; This will allow you to manage your marketing processes, taking into account the final goal, planned stages and possible risks.

When conducting a Brand Strategy Consulting Services audit, analyzing data, and developing our recommendations, we assume that the marketing strategy should lead to an increase in the client’s profit and long-term sales growth. In our recommendations and analysis, we never seek to increase the customer’s advertising, PR, or promotion costs if this does not bring a corresponding increase in sales and profits. We are as interested in this as you are, because our name and reputation depend on it. Also use the services of SEO specialists from the company MAVR.

Marketing consulting for the development of your business

Practice shows that many entrepreneurs consider marketing a task of secondary importance. Focusing on creating high-quality production, logistics, and services, they expect the business to grow and make a profit without any serious marketing efforts. But this is only possible in markets with a very low level of competition and high demand, which is now practically not found. If we are talking about sales on the Internet, here without a marketing strategy and its implementation, it is impossible to make a profit at all.

The Internet marketing agency MAVR provides marketing consulting services that allow you to solve problems that require immediate response, as well as to assess the status and possibilities of promoting a product, service or brand. Our marketing consultations may cover various aspects of commercial activities on the Internet, as well as promotion through other channels. Brand Strategy Consulting Services Successful promotion of a brand, product or service is impossible without knowledge of a specific Brand Strategy Consulting Services goal and strategy to achieve it. To this end, we provide a number of consulting services for our clients: we conduct an audit of the company’s marketing activities; we develop a marketing strategy; we give recommendations on the implementation of the strategy. Knowledge of the laws that govern marketing, as well as extensive experience in promoting and promoting on the Internet, allow us to develop working strategies that bring tangible results.

Management consulting

Success in implementing an Internet marketing strategy largely depends on properly set business processes within the company. We conduct consultations and analysis, on the basis of which we make recommendations and train your staff to work in accordance with the company’s interests in the market. In addition to group training and consultations, individual training is possible.

This will allow you to manage your marketing processes, taking into account the final goal, planned stages and possible risks. When conducting a marketing audit, analyzing data, and developing our recommendations, we assume that the marketing strategy should lead to an increase in the client’s profit and long-term sales growth. In our recommendations and analysis, we never seek to increase the customer’s advertising, PR, or promotion costs if this does not bring a Brand Strategy Consulting Services corresponding increase in sales and profits. We are as interested in this as you are, because our name and reputation depend on it. Also use the services of SEO specialists from the company MAVR.

Everyone likes to pour out terms and demonstrate their awareness and experience.

Business is no exception, and most employees, from the middle level to the very top, have already got into the habit of pouring out a whole stream of clever words on the interlocutor to show their own competence.

However, sometimes it is very useful to step back from this habit and remember the phrase “I know that I know nothing”, which has repeatedly sounded from the lips of people very worthy and respected. And then, everything turns out to be completely “wrong”, so it was assumed. And this “not so” can lead us to new meanings, new approaches and new efficiency. In this article, we would like to consider the concept of “brand strategy”, to consider unbiased, “knowing” what we have learned in more than 10 years of work in the field of brand consulting, and at the same time,”knowing nothing”.

Brand Strategy: what and why?

What is a brand strategy – it’s quite simple. Obviously, this is a strategy for creating, developing, changing and adapting to the brand market. Which is a whole, unique and attractive image inherent in a product or group of products united by common identification symbols. This image is based in the mind. Aand possibly in the unconscious of the consumer, it “helps” the consumer in conditions of difficult choice to make the “right” purchase that will solve his “problems”. Of course, the product itself (or a group of products) must correspond to this image. And as a result, we should see a brand-an object of consumption that enjoys a high degree of consumer loyalty. Which is also sold at a Brand Strategy Consulting Services higher price. Money, and only money, just business, nothing personal.

But when we talk about strategy, there is a question of goal setting. Why do you need a brand strategy, and what goal do you plan to achieve with it? As already mentioned – money? And here it is not. Yes, money is the fuel and meaning of any business, but the brand, as it was said – is an image in the mind. How correct is it to measure the image with money? How suitable is this”ruler”? For a brand, financial indicators are only indirect indicators of performance. And to put them at the forefront is incorrect, illogical.

Imagine that you are sewing clothes. Yes, here the main measurements are either centimeters or rubles. It seems to be simple. But if you intend to appreciate the beauty of these clothes, will you be able to do it in centimeters and rubles? Of course, there will be a dependence, since harmony also implies some mathematical models, and the cost of materials plays an important role. But you will not be able to correctly assess the beauty only with a ruble and a centimeter, you will agree. We need a different “ruler”, a different evaluation criterion.

It’s the same with the brand.

To the question ” why do you need a brand strategy?”, the answer “so that there is more money” is incorrect. And with purely financial expectations, it is not necessary to approach the issue of creating and developing a brand. Most likely, you will be disappointed. If you just want “more money” – invest in sales channels, in marketing, in packaging, in advertising, in expanding product lines, in sales personnel, in logistics, in the management system. All this will pay off much faster than investing “in the brand”.

These are quite measurable and tangible things, and they can be measured by a financial “ruler”. The Brand Strategy Consulting Services position in the mind, the power of the image that affects consumer behavior. And even in the context of different social groups, and taking into account the peculiarities of social engineering. You can not measure money. And what result will you come to if the goal and the way to achieve it do not correspond to each other in a banal way? It’s like going to a casino to “get rich”. Few people have succeeded, most are disappointed, others fall into addiction. The goal and the means to achieve it must correspond to each other.

So, why do we need a brand strategy? It is necessary for the growth of business efficiency. But it is necessary only when other tools for making “more money” no longer work, or work too poorly. When investments in packaging, in expansion, in sales cease to pay off.

That’s when you have to get the consumer “under the skull” and try to implement something there.

Because as it grows, the situation becomes more complicated, and the complexity of the business itself increases. The time is coming for complex and subtle methods. Which will have to be thoroughly delved into. Moreover, to understand all the decision-makers in the company! 

And not always, these goals will be formulated as “more money”. Sometimes, even holding on to existing market positions is already a huge win. Branding should be done only when there is no other way out. When you clearly understand why it is, and what you will get, without taking into account the money. Then you will also need a strategy for this brand.

Brand strategy: what is needed and what should it be?

Over the past ten years of consulting in the field of branding. We have written more than a dozen brand strategies. And for a long time we tried to standardize this document, to identify the main points. Unfortunately, both the companies and the market situations Brand Strategy Consulting Services. In which these companies were located were too different to talk about unification.

And it is impossible to say clearly in advance what should be in a specific document dedicated to the development of the brand. Sometimes, the main focus should be on the interior of retail outlets. Sometimes on POSM, and sometimes-in general on souvenir products and exhibition stands.

Too many factors play a role here. Even corporate identity guides in our time are not so easy to lead to a common denominator. Business cards and fax forms are no longer limited. The situation is aggravated by the fact that the consumer’s psyche is a “black box”. It is an area that is essentially unknowable. On the one hand, it is necessary to work with this psyche, on the other-science knows very little about it.

No one can describe what is going on in the psyche “in reality”, because” in fact “.

We have repeatedly encountered “brand strategies” that could make you cry and laugh bitterly at the same time. Someone puts archetypes at the forefront, someone tries to justify everything from the position of NLP, which is unequivocal stupidity. But there is no clear evidence base, since psychology is not mathematics.

This person should thoroughly understand everything, reflect on it and personally make sure that the proposed concept makes sense. Yes, branding is the task of the first person, everything depends on him and everything depends on him. Which is announced by consultants, then no matter how good the document is, most likely it will not be implemented. And even better, if this first person will involve their deputies and heads of departments in this case. Still, one head is good, and several are better. Everyone should “digest” and reflect on the proposed ideas “from their own bell tower”. And make your own adjustments (which no one usually wants to do). Without this, any document will remain stillborn.

Yes, it’s just a matter of pure subjectivity.

But there is no alternative to it. If the main part of the company’s management is involved in this process, it almost guarantees success.

Of course, this violates many canons of business communication, consulting and other business ethics. But the brand is serious, and you have to choose – “checkers or go”. If you need to “save face” or “remain satisfied with the cooperation” . In the absence of a result, this is one thing. But if you really want to create something worthwhile-the approaches should be different. The relationship between the consultant and the customer becomes more complicated. A one-time project becomes a marathon race, which violates the usual logic of business consulting and consulting services.

Brand Strategy: how to implement it?

And here the problems of a managerial nature begin. Brand strategy is something that is aimed at the “black box”, at the consumer’s psyche. There are no clear criteria that allow you to quickly assess the completion of the task. Only consultants can understand this, if they accompany the implementation project. Without consulting support, everything very quickly turns into unsubscriptions, and no brand arises.

 

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