Çekmeköy masaj salonu Çerkezköy masaj salonu Çeşme masaj salonu Ceyhan masaj salonu Çiğli masaj salonu Çivril masaj salonu Çorlu masaj salonu Çorum masaj salonu Çubuk masaj salonu Çumra masaj salonu Dalaman masaj salonu Darıca masaj salonu Davutlar masaj salonu Defne masaj salonu Demetevler masaj salonu Demre masaj salonu Derince masaj salonu Develi masaj salonu Didim masaj salonu Dikili masaj salonu Dörtyol masaj salonu Döşemealtı masaj salonu Dulkadiroğlu masaj salonu Edremit masaj salonu Efeler masaj salonu Elbistan masaj salonu Elmalı masaj salonu Erbaa masaj salonu Erdemli masaj salonu Ereğli masaj salonu bayan escort Malatya escort Manisa escort Maraş escort Mersin escort Muğla escort Ordu escort Osmaniye escort Rize escort Sakarya escort Samsun escort Karacabey escort Karahayıt escort Karaköprü escort Karapınar escort Karasu escort Karatay escort Karesi escort Karşıyaka escort Kartal escort Kaş escort Keçiören escort Kemalpaşa escort Kemer escort Kepez escort Keşan escort Kestel escort Kiraz escort Kırıkhan escort Kırkağaç escort Kocasinan escort Konaklı escort Konyaaltı escort Körfez escort Korkuteli escort Köyceğiz escort Kozan escort Küçükçekmece escort Kulu escort Kumluca escort Kuşadası escort Lüleburgaz escort Mahmutlar escort Malkara escort Maltepe escort Manavgat escort Marmaris escort Melikgazi escort Menderes escort Menemen escort Menteşe escort Meram escort Merkezefendi escort Merzifon escort Mezitli escort Milas escort Mudanya escort Muratpaşa escort Mut escort Narlıdere escort Nazilli escort escort Mersin escort İzmir escort Ankara escort Antalya escort Bursa escort Gaziantep escort Denizli escort Adana escort Hatay escort Samsun escort Kocaeli escort Konya escort İstanbul escort Eskişehir escort Malatya escort Kayseri escort Sakarya escort Balıkesir escort Çanakkale escort Aydın escort Muğla escort Tekirdağ escort Yalova escort Trabzon escort Sivas escort Ordu escort Maraş escort Manisa escort Tokat escort Rize escort Amasya escort Ümraniye escort Üsküdar escort Zeytinburnu escort Çeşme escort Sincan escort Gaziemir escort İskenderun escort Buca escort Çubuk escort Marmaris escort Torbalı escort Haymana escort Kepez escort Osmangazi escort Bağcılar escort Muratpaşa escort Görükle escort Avcılar escort Darıca escort Çumra escort Anamur escort Çarşamba escort Ulus escort Kaş escort Gürsu escort Güngören escort Mut escort Kadıköy escort İznik escort Serik escort Menemen escort Aksu escort Kağıthane escort Kartal escort Maltepe escort Tire escort Finike escort Pendik escort Sarıyer escort Şişli escort Sultangazi escort Tuzla escort Konyaaltı escort Seyhan escort Melikgazi escort Ödemiş escort Mamak escort Kemer escort Mudanya escort Çekmeköy escort Körfez escort Meram escort Aliağa escort Polatlı escort Belek escort Gemlik escort Esenler escort Fatih escort Selçuklu escort Datça escort Gümbet escort Serdivan escort Konak escort Keçiören escort Lara escort Yıldırım escort Beylikdüzü escort Gölcük escort Karşıyaka escort Çankaya escort Manavgat escort Nilüfer escort Arnavutköy escort Gebze escort Beyşehir escort Silifke escort Atakum escort Çorlu escort Didim escort Kuşadası escort Merzifon escort Bandırma escort Antakya escort Ceyhan escort Battalgazi escort Elbistan escort Bodrum escort Akşehir escort Tarsus escort İlkadım escort Çerkezköy escort Bornova escort Batıkent escort Alanya escort İnegöl escort Orhangazi escort İzmit escort Keşan escort Isparta escort Bolu escort Erzincan escort Van escort Yozgat escort Zonguldak escort Afyon escort Bilecik escort Aksaray escort Elaziğ escort Osmaniye escort Şanliurfa escort Giresun escort Burdur escort Diyarbakir escort Edirne escort Kocasinan escort Onikişubat escort Salihli escort Milas escort Pamukova escort Birecik escort Yıldızeli escort Ortahisar escort Malkara escort Yakutiye escort Zara escort Yomra escort Karatay escort Mezitli escort Canik escort Efeler escort Ayvalık escort Kırıkhan escort Pazarcık escort Soma escort Dalaman escort Sapanca escort Haliliye escort Akdeniz escort Terme escort Söke escort Karesi escort Yüreğir escort Payas escort Talas escort Türkoğlu escort Turgutlu escort Karaköprü escort Samandağ escort Yunusemre escort Köyceğiz escort Siverek escort Toroslar escort Menteşe escort Kestel escort Yenişehir escort Yatağan escort Urla escort Korkuteli escort Kumluca escort Karacabey escort Alanya escort Manavgat escort Fethiye escort Kemer escort Didim escort Çorum escort Düzce escort Erzurum escort Kırklareli escort Kilis escort Kars escort Karabük escort Kırıkkale escort Mardin escort Kırşehir escort Muş escort Kastamonu escort Nevşehir escort Ardahan escort Bartın escort Karaman escort Siirt escort Batman escort Bayburt escort Uşak escort Igdır escort Sinop escort Şırnak escort Adıyaman escort Ağri escort Bitlis escort Gümüşhane escort Hakkari escort Bingöl escort Safranbolu escort Boyabat escort Kızıltepe escort Üzümlü escort Bucak escort Kadirli escort Ardeşen escort Çerkeş escort Gelibolu escort Gerede escort Dinar escort Besni escort Bozüyük escort Eskil escort Diyadin escort Ahlat escort Çivril escort Bağlar escort Akçakoca escort Aziziye escort Lüleburgaz escort Şahinbey escort Bulancak escort Digor escort Keskin escort Bünyan escort Kaman escort Akhisar escort Bulanık escort Altınordu escort Bor escort Avanos escort Adapazarı escort Virenşehir escort Gemerek escort Kangal escort Akçaabat escort Erbaa escort Tavşanlı escort Çayeli escort Suluova escort Edremit escort Ilgaz escort Biga escort Göynük escort Çukurova escort Kaynaşlı escort Emirdağ escort Gölbaşı escort Söğüt escort Ortaköy escort Dogubayazıt escort Güroymak escort Karahayıt escort Bismil escort Horasan escort Mucur escort Babaeski escort Şehitkamil escort Espiye escort Kağızman escort Yahşihan escort Develi escort Doğanşehir escort Afşin escort Alaşehir escort Malazgirt escort Fatsa escort Ürgüp escort Akyazı escort Eyyübiye escort Şarkışla escort Araklı escort Niksar escort Simav escort Ergene escort Fındıklı escort Nazilli escort Taşova escort Susurluk escort Çan escort Mudurnu escort Defne escort Kozan escort Sandıklı escort Yahyalı escort Patnos escort Kahta escort Pamukkale escort Ergani escort Oltu escort Nizip escort Görele escort Sarıkamış escort Yeşilyurt escort Dulkadiroğlu escort Kırkağaç escort Varto escort Fethiye escort Kumru escort Erenler escort Akçakale escort Suşehri escort Of escort Turhal escort Derince escort Ereğli escort Erdemli escort Bafra escort Kapaklı escort Pazar escort Davutlar escort Altıeylül escort Ayvacık escort Dörtyol escort Sarıçam escort Sur escort Palandöken escort Nurdağı escort Tirebolu escort Zile escort Ünye escort Selim escort bursa escort bursa escort istanbul escort denizli escort düzce escort malatya escort erzincan escort zonguldak escort eskişehir escort gaziantep escort gaziantep escort gümüşhane escort hatay escort hatay escort ığdır escort gaziantep escort istanbul escort konya escort izmit escort kars escort escort adana escort bayan adıyaman escort bayan afyon escort bayan ağrı escort bayan aksaray escort bayan amasya escort bayan antalya escort bayan ankara escort bayan ardahan escort bayan artvin escort bayan aydın escort bayan balıkesir escort bayan bartın escort bayan batman escort bayan bayburt escort bayan bilecik escort bayan bingöl escort bayan bitlis escort bayan bolu escort bayan burdur escort bayan bursa escort bayan Çanakkale escort bayan Çankırı escort bayan Çorum escort bayan denizli escort bayan diyarbakır escort bayan düzce escort bayan edirne escort bayan elazığ escort bayan sivas escort bayan sinop escort bayan urfa escort samsun escort bayan sakarya escort bayan rize escort bayan osmaniye escort bayan ordu escort bayan niğde escort bayan nevşehir escort bayan muş escort bayan muğla escort bayan mersin escort bayan mardin escort bayan manisa escort bayan malatya escort bayan kütahya escort bayan konya escort bayan kocaeli escort bayan kırşehir escort bayan kırklareli escort bayan kırıkkale escort bayan kilis escort bayan kıbrıs escort bayan kayseri escort bayan kastamonu escort bayan kars escort bayan karaman escort bayan karabük escort bayan maraş escort izmit escort bayan izmir escort bayan istanbul escort bayan Isparta escort bayan Iğdır escort bayan hatay escort bayan hakkari escort bayan gümüşhane escort bayan giresun escort bayan gaziantep escort bayan eskişehir escort bayan erzurum escort bayan erzincan escort bayan tekirdağ escort bayan tokat escort bayan trabzon escort bayan uşak escort bayan van escort bayan yalova escort bayan yozgat escort bayan zonguldak escort bayan <

SEO Positioning: How to Improve Non-Optimized Content?

SEO Positioning: How to Improve Non-Optimized Content?: Getting your site to the top of search results can determine the success of your business. But, for this, you need to apply some suggestions so that Google recognizes your content and acquires a greater number of views. 

SEO content positioning is a recommended practice within an Inbound Marketing strategy. Working on a strategy of this type is a good tactic to generate traffic on your website and connect with potential customers.

If you have a website and you have not yet worked on the SEO of your content or you have tried, but without good results, you may be missing some tips.

SEO positioning: what is it for?

SEO (Search Engine Optimization) is the process of giving visibility to a website in search engines in an organic way, that is, without paying for ads.

This strategy is made up of a series of actions that must be implemented: at a technical level and in terms of content.

Although there is no magic recipe to position a site, there are some tips that will help your page to climb positions in search results and make it visible to users.

The first thing is to define which search engine your potential audience uses and focus your strategy according to its algorithm.

If your target audience is in Russia, for example, you should probably take into account the Yandex search engine , as it is the most used in that country.

Meanwhile, if you are in South America, your focus should be on Google, since it represents about 90% of preference .

One of the main aspects of SEO is its operation through keywords or “keywords”. These are search terms that users use in search engines, and through which you should try to position yourself.

Be clear that a well-positioned content is one that appears on the first page of search results. This can take a month, as well as two or three. Do not lose your head and develop a strategy that is sustainable, establishing metrics to measure the effectiveness of your actions.

Improve SEO positioning by optimizing content

If you are reading this article, it is likely that the content of your website is not generating the expected traffic.

The reasons why this could happen are several. It could be that, for example, you are not using the keywords well or you have not created a sitemap .

So, check out six basic tips below to start optimizing your site’s content:

  1. Keywords

Keywords should be the first stone when optimizing your content. There are tools to determine the most suitable keyword, which should have a considerable search volume and, ideally, a slightly lower level of competition.

In case there is too much competition, you can use long-tail keywords , that is, compound words, such as, for example: “the cheapest car in Chile”.

The keyword you choose is important that you place it in strategic places

Title H1 (only one H1 must exist).

Hierarchically structured subtitles.

Within the content (at the beginning of the first paragraph and at the end).

Links.

ALT text of the image.

Metadata

URL of your content.

  1. Metadata

The metadata is HTML data that will describe the content of your page and that in search engines is displayed as a snippet.

A snippet is nothing more than the box with the title, URL and two-line description that appears in the results when you do a search.

CLICK TO TWEET

The metadata is composed of:

Meta title : title of the content.

Meta description : description of the content.

Meta keywords : keywords that must be included in both the meta title and the meta description .

It must be made clear that there is multiple metadata within the HTML language. However, for content SEO, the ones you just saw matter.

  1. Links

It is ideal that your content has at least two links that lead within your page and another that leads to an external page. But it is not about inserting links just because, but there are also some considerations, such as:

When linking a text, avoid doing it in words like “click here.”

External links must be from authoritative websites.

One of the internal links should preferably go in the first paragraph.

  1. Pictures

Images are another important topic, as you must include at least one image per content.

However, in order for Google to “read” or identify your image, you need to add the keyword as alternative text or ALT.

There are platforms, such as WordPress, where there is a special box to add the alternative text when uploading a graphic.

The file, in addition, should have a weight not exceeding 100 Kb. An image of great weight will slow down the loading of the page and this could be penalized, preventing you from appearing in the first search results.

There are online tools, and also design programs, that allow you to save images with a lower density.

  1. Sitemap

The way that Google crawls web pages is through “spiders”, whose technical name is Googlebot . These spiders are robots that are constantly checking sites for updates.

For spiders to crawl faster, you must tell them what all the URLs are on your website, which is actually a “sitemap” or sitemap.

  1. Google Analytics and Search Console

Lastly, there are two free Google tools to consider: Google Analytics and Google Search Console .

Analytics is the platform where you will know the traffic of your site, the most visited URLs, where the people who visit you are from and much more.

Search Console , for its part, will help you to know the indexing status of your site, if there are display or usability errors and its performance, among other things.

Why develop an SEO content strategy?

Carrying out an SEO content strategy will help you generate more traffic, which can have a very positive impact:

Get more visits

There is a saying that says “if you are on the second page of Google you do not exist.” This is totally true, because the highest click-through rate is always concentrated on the first page of search results, and SEO service can help you get there.

Brand recognition

By being visible on the first page, you are more likely that users will see you and recognize your brand.

That recognition will also make you a trusted source and prefer your content.

Improve conversions

A conversion is a specific action that a user performs, and that you have previously defined. This is measurable through Google Analytics and can increase with the application of an organic positioning strategy.

If you present attractive content, which is also visible to users, the more likely they are to take action on your site.

As you can see, there are enough reasons to implement an SEO content strategy. And, once you implement it, remember to always be aware of changes in the algorithm and to constantly update the content of your site. Do not stop!

How to get indexed with a Google featured snippet?

Although the featured fragments are determined by Google’s automatic systems, we share a series of points to take into account:

  1. Respond to startup

It is important that you define the main idea of ​​the topic in the first lines of your content, because that way the automatic systems will quickly identify it, and it can be taken into account by Google to appear in the fragments.

  1. Five W

Another point to consider is that in your main idea, answer the questions: What? Who? How? When? Where? and because? That way, it will be a more complete content.

  1. Concrete Ideas

The content extracted from the portals, normally goes from 40 to 50 words, so that it is decisive and understandable.

  1. Positioning of your site

If your website is well positioned, after SEO optimization, it will appear when doing a search, either in writing or by voice search. Likewise, by clicking on the featured snippet, users will directly visit the web page that originated the response, thereby generating more traffic and improving your CTR (percentage of users who clicked on a link).

  1. Digestible language

The content must be written in a way that can be understood by any user, and how you would like them to speak to you or answer any type of question.

  1. Tables and lists

Including step-by-step instructions, listings, and leaderboards in your content are a great differentiator for Google’s artificial intelligence system.

In conclusion, Google shows us that every day it seeks to provide a better experience to its users, making it easier for them to navigate; from showing these fragments immediately, to allowing a voice search , which brings us closer and closer to a future, where people have a closer relationship with their operating systems, since they respond to them like humans.

About Mynewcolour

Check Also

Backend development

How To Hire A Backend Development Team

The tech-driven world has uplifted many businesses with the help of software development. With almost …

Leave a Reply

Your email address will not be published.