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CancerHealth

Southfield salon owner, hair loss advocate turns her passion into a business

Hair Loss :- About a decade ago when she was a student at Romulus High School, she focused her senior project on how certain pesticides used in food production were causing cancer.

Her goal was to create a product that would assist women who had cancer, so she started making and donating wigs to the Look Good, Feel Better program of the American Cancer Society.

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In college, that passion resulted in a student group Clark started that helped students and others with hair loss. That effort, in turn, became a nonprofit featuring a blog.

More recently, she has opened The Luxury Beauty Experience Salon, Spa & Beauty Store in Southfield, a business in which she sells wig hats, runs a hair salon and continues to create hair products. The author and mother also runs a philanthropic business called PJ’s Lemonade Stand. It is named for her son, PJ Clark.

Hair Loss

unfu Han, Detroit Free Press Shaynae Clark of Luxury Beauty Experience Salon, Spa & Beauty Store in Southfield on Nov. 18, 2020.

Her reason for giving back in multiple ways? Simply because it makes her “happy and joyful.”

“I need that energy to run a business and create, along with fulfilling my purpose of inspiring others,” Clark said. “It keeps me going.”

Turning innovations into a business

Clark’s salon is at 23100 Providence Drive, Suite 122. She provides space there for other small business owners, too. Those owners include Lisha Beeman, a makeup artist, and Porscha Longworth, who does eyelash extensions. Clark sells her Luxury Beauty Experience products at the location.

The idea for her latest innovation, the Grab ‘N GO Hair Cap, came to her while she had time off during the pandemic. The hats come with the weave attached.

The product is for those who are on-the-go or who may be experiencing hair loss. The hats come in different colors and there also is a version for kids. Clark sells the hats starting at $115.

“I’ve been seeing women wear hats, wear visors, wear everything,” said Clark. “But I haven’t seen them wear the convenience of the hat with the hair on it.” Of women and hair loss, she said she has learned that not all alopecia or cancer patients “want their hair all the time.”

“Some days, they’ll be like ‘I don’t want no hair, I’m good.’ ”

Hairs

© Junfu Han, Detroit Free Press The Grab N’ Go hair cap made by Shaynae Clark of Luxury Beauty Experience Salon, Spa & Beauty Store in Southfield on Nov. 18, 2020.

The Grab ‘N GO cap has transformed Clark’s business and has become a major part of her brand as a hairstylist in the salon where she also offers services like quick weaves, sew-ins and micro-links for her clients.

Clark offers consultations with her clients who experience hair loss to see whether or not they should wear a wig or a hair hat.

She released her winter collection in 2020 that included the Grab ‘N GO cap. She plans to release a summer version this year.

Specialized services developed over time

Clark has been creating hair growth products since in 2012, when she developed a product for a boy who had alopecia. That product, officially launched last year, is now called The Luxury Growth Grease.  At $20, it has peppermint and tea tree oil and other ingredients meant to promote hair growth.

For example, in a testimonial video, one client used the product on her daughter’s hair to promote growth after a fungus had caused hair loss.

Clark’s handmade products also include black seed oil and other natural oils.

Hairs

© Junfu Han, Detroit Free Press Makeup artist Lisha Beeman, center, works with client Juelle Rosewood of Detroit at the Luxury Beauty Experience Salon, Spa & Beauty Store in Southfield, on Nov. 18, 2020. From campus to nonprofit to cosmetology school

Clark started a student organization while attending Western Michigan University in 2010 that focused on helping people with hair loss. The organization hosted meetings to encourage women and provide gifts to them. It later turned into a nonprofit called The Butterfly Effect, which Clark named after the movie of the same name.

 

© Junfu Han, Detroit Free Press The Grab N’ Go hair cap winter edition made by Shaynae Clark of Luxury Beauty Experience Salon, Spa & Beauty Store in Southfield, on Nov. 18, 2020.

“We were on campus doing bake sales, saving up money and finding women who needed the services,” said Clark. “I said we’re not just going to help women with cancer, we’re going to help alopecia (patients) that lose their hair, and lupus. So I started finding girls on campus that you wouldn’t even know — you would just think they wear a wig or weave.”

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With the nonprofit, Clark had sponsors who donated wigs and gift cards to people experiencing hair loss. The organization also ran a blog  that talked about personal experiences, encouraged empowerment and provided information about losing hair.

Charlottetown woman donates her knitted hats to patients at Queen Elizabeth Hospital

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