Tag Archives: PPC

Search Engine Optimization (SEO), social media marketing, Pay-per-Click (PPC), content marketing, and influencer marketing. These digital marketing strategies are revolutionizing the way businesses promote themselves. Among these, SEO and PPC are the most popular ones. They are said to bring growth benefits to a business that no other strategies can. …

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords, you can look at what your customers are looking for and direct them to your web page. As a bonus, the keywords also help you improve the content strategy and …