If you’re running a successful company blog, you’ve already gained the attention of your target market. Perhaps you’re posting a little over two posts per week or more. You’re keeping your readers informed and engaged on relevant topics that affect their lives. But it’s time to increase that exposure even further. How can you do it? The answer is SEO, and here’s what you need to do:
1: Research your keywords
The first step in any SEO campaign is identifying the right keywords for your blog. You want to target keywords that are relevant to your blog’s topic, but you also want to make sure they have a high search volume so you’ll get more traffic. You can use a tool like Google AdWords Keyword Planner to help you find these keywords. You can also use an SEO service like Firestarter (https://www.firestarterseo.com/) who can do the work for you.
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2: Include those words and phrases in your post titles
Google wants to provide relevant search results for its users, so it pays attention to the words that appear on your blog’s pages. Naturally, you want those words to be included in your blog post titles if possible. You should also try to use them as often as possible in your post headlines. This is where people will see them in search results, so it’s important you use the keywords you’ve identified throughout the content of your blog posts.
3: Make sure your images have captions and alt text
This is another area where search engines like Google will take notice. If you use an image in your blog posts, make sure that you include a caption with the relevant keywords and that the alt text for that image contains those keywords too. This can help boost traffic to your site simply because more people will find it.
4: Use images on all of your posts
Visual content gets more engagement on social media sites like Facebook and Twitter, plus it helps to boost traffic to your website. However, you don’t want all of your blog post images to look the same. Instead, try to keep things fresh by using different kinds of images on every post. This will make it interesting for returning readers, and it will also help you attract new ones.
5: Optimize your blog posts for social media sharing
When you share a blog post on social media, you want as many people as possible to see it. That’s why it’s important to optimize your posts for social media sharing. This includes using the right headline format, adding relevant hashtags to the post, making sure your images are sized correctly for each social platform, and ensuring your blog posts are mobile-friendly.
How often should you update your blog?
Running a company blog is important, but only if you update it on a regular basis. If you let too much time go by without publishing new content, readers will start to assume your site is abandoned. Unfortunately, that can spell the end of your blog’s search engine ranking and social media shares. The secret is to update your blog at least once a week, but 2-3 times per week might be even better.