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The Current Consumer Trends That Driven Growth in the Supplements Industry General Health Products

A worldwide pandemic is a great way to get consumers’ attention about their general health products and wellness. Multiple studies have shown that people reacted to the pandemic with more vitamins and supplements than ever before. 

According to the Council for Responsible Nutrition’s CRN COVID-19 Consumer Survey of Dietary Supplements, 65% of supplement users were between 18 and 34 years old. In comparison, 50% of those aged 35-54 years old and 23% of those 55 years or older changed their supplement regimens in 2020—a staggering 91% increase in supplement usage.

In a January 2021 survey by New Hope Network, 54% of respondents indicated increased supplement consumption during the pandemic. 70% of natural channel shoppers stated that they had increased their consumption. Nearly half said it was either moderate or substantial (versus “a little”)

This focus on health has enabled the supplement and nutraceuticals industry to weather the pandemic storm…and is now poised for continued growth post-pandemic.

Supplements may continue to be used.

Recent surveys show that only a tiny percentage of people intend to reduce their supplement use after receiving the COVID-19 vaccination. According to the New Hope Network survey, 51% of natural channel shoppers plan to increase their supplement usage after getting vaccinated.

Consumers have shifted their focus to immunity.

In 2019, the three most significant growth areas in nutritional supplements were anti-aging, sports nutrition, and CBD products. Many sports nutrition products have fallen in popularity since gyms were closed. CBD products also fell out of fashion.

Consumers reacted to the possibility of contracting a deadly disease by focusing on their immunity. Although multivitamins and other general health products did well, immune support was the main story. People want to strengthen their immune systems, and there are good reasons to believe supplements can help. In 2020, immunity-oriented supplements saw a surge in sales.

Euromonitor International’s Supplements Report shows that the U.S. sales for immune-system-supporting supplements grew by 32.4% between 2000 and 2020, according to Euromonitor International. These sales rose by 14.9% globally, according to the report. Sellers report that many of these sales are to customers new, which is further evidence that the pandemic is changing buying habits hair Transplant Clinic.

What supplements are these people buying? People who are specifically looking for immunity support have expressed significant interest in:

  • Single-letter vitamins like Vitamin C or Vitamin D
  • Zinc and magnesium, particularly when is combined
  • Elderberry
  • Echinacea
  • Probiotics consumers are beginning to see a link between gut and immunity and general health.

The question is whether or not this interest in supplements to boost immunity will persist after the pandemic. It’s impossible to say for sure, but it seems likely that people who believe supplements helped them stay healthy during the pandemic will continue to use supplementation to live a healthier lifestyle. This will be a driver of industry growth, according to us.

Continue learning about the latest trends in capsule technology.

  • Gelatin capsules and HPMC capsules: What’s the difference?
  • Liquid-Filled Capsules Might Be Better Than Softgels
  • Flavored tablets – The next level of customization

Sleep aids are still prevalent.

For many years, the U.S. has experienced a lack of sleep. According to the Centers for Disease Control and Prevention, one-third of Americans report getting less sleep than recommended. This is linked to many chronic conditions and diseases. Many people find it difficult to sleep due to pandemic-related stressors.

Americans are still suffering from sleep problems. Nearly all of the over-the-counter sleep products are melatonin-based. These sleep aids are prevalent and readily accepted by consumers because they are sold in the main retail channel. The future growth of the supplement industry will be driven by demand for melatonin-based products.

Other factors contribute to the demand.

This is due to the aging population. Studies showed that older people were more likely than younger people to use supplements every day before the pandemic. For a long time, the aging population has been driving industry demand and will continue to do so.

Additionally, millennials have noticed a rise in the popularity of vitamins and supplements as they are promoted as part of a self-care lifestyle.

E-commerce could also increase sales.

E-commerce has seen a surge in all product categories, not just supplements, since the pandemic. This may be a factor in driving demand as consumers embrace e-commerce.

Let’s take, for example, what happens when a consumer exhausts the stock they have. They may have gone without a product in the past until it was convenient to go to the store to buy more. They are now accustomed to only clicking a few buttons to have the product delivered right to their door. This desire for convenience is further reflected in subscription services. Your monthly supply will arrive at your doorstep every month, and you don’t have to do anything but sign up natural health products.


Dietary supplements have seen steady, slow growth in recent years. All these factors point to future growth.

The increase in vitamin and supplement demand means a higher demand for empty capsules. CapsCanada is a top-rated manufacturer of vegetarian capsules and gelatin.

Healthy Living Catalog General Health Products

The Healthy Living Catalog can help you supplement your medicine cabinet with the best available healthcare products and supplies you need to feel great every day. You will find a variety of essentials for your health, including heating pads, ice packs, massagers, and sleep masks. The Healthy Living catalog offers a broad range of daily living aids and solutions that will provide you with daily support, assistance, and relief. You know your body better than anyone. It’s essential to know your body and take responsibility for any discomfort.

Do not let minor aches and pains turn into more significant problems. You can make your health and well-being your top priority by taking preventative and proper treatment. You can get a good night’s sleep with the help of the healthy Living catalog. For many, sleeping is not an easy task. A mattress pad or a new pillow may be able to make your bed more comfortable if you are constantly turning and tossing at night. Healthy Living also has specially designed knee or leg pillows to help you stay adequately positioned as you sleep. Some people find falling asleep isn’t the problem, but staying asleep is. There are simple solutions to snoring partners who keep you awake at night. These include nose and mouth protectors from Healthy Living. Ambient noise machines are also an excellent option to drown out the annoying noise general health products. 

Healthy Living Catalog Health Remedies and Mobility

The Healthy Living catalog offers a wide range of herbal supplements and formulas to help you achieve optimal health. You can also relieve pain with quick-acting pain relief products. And enjoy clearer vision and better hearing with your vision and hearing aids. Healthy Living will help you lose weight with diet and weight loss products. You can also get fit with affordable fitness and exercise products that you can use at home. The Healthy Living catalog includes a wide range of adaptability and mobility aids and magnetic therapy solutions, compression, support, and other products that can ease pain and provide comfort. You should feel secure and confident in your home.

Even the simplest tasks can seem daunting if you recover from an injury or live with a mobility impairment. The adaptability aids in the Healthy Living catalog for the home can make a huge difference in your quality of life. The most popular adaptability aids are the essential grab bars. These strong supports are handy for places such as the bathroom and near the bed. Being able to grab something to hold on to as you move around reduces stress and the chance of falling. Healthy Living catalog support bars allow those with mobility impairments to maintain their independence in daily life. Mobility aids such as wheelchairs and walkers can be used in and outside of the home. You can purchase unique cushions to make the wheelchair seat more comfortable for prolonged use. A walking cane is an excellent option for those who do not need a wheelchair but still require some support when walking general health products. To avoid slippage, look for clubs that have a gripped handle or a base.

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