New technologies and developments shape the future. Modern marketing is different than it was a decade ago, and the future of digital marketing will be much different.
What could be the possible future of Digital Marketing comparing to its current situation in the Business industry? Let’s take a look at these must-read articles to put some light on the subject of Digital marketing. But before we mention these 10 articles, let’s see what has changed in marketing then and now.
Mobile phone is on the rise. The digital transformation has influenced purchasing behavior and consumer decisions. People see themselves spending more time with their mobile devices such as smartphones, tablets, or laptops.
The nature of marketing has changed as now a day’s people interact with brands and their communication through mobile apps and websites has changed the behavior of marketing.
The marketing landscape shifts its focus from the brand itself to the customer at the center of the strategy. Apparently, marketers should be one step ahead of their customers’ needs. Marketing departments use meaningful narratives to unlock people’s wants, wants, and aspirations. They combine creativity, technical data, analytics, and digital engineering to keep up to date with the latest trends and technologies.
Digital marketing change in 2019
The introduction of new technologies has changed digital marketing a lot. Now, there are thousands of websites to provide the same knowledge to the customer.
Neil Patel Digital Founder and Wall Street Journal’s Top Influencer, Neil Patel, shares tips with marketers in 2019. Patel believes the search engine algorithm will continue to change this year. Things will become more difficult with the complicated changes of Google Algorithms. He says, “If you want to beat Google, you have to change your mindset.” This means you need to understand your users first. With so much content on the internet, you need to focus on new types of content and new search engines.
Digital Marketing 2020:
The Economist Intelligence Unit interviewed 499 chief marketing officers and senior marketing execs on the topic of marketing evolution, and also conducted interviews with CMOs from leading companies through brands like Unilever and JPMorgan Chase. They wanted to find out what key technologies and trends will have to be followed in the marketing industry for the upcoming years.
Robert Allen of Smart Insights believes marketers will have full control over the customer experience in the near future. According to a study by The Economist Intelligent Unit, the three hottest trends for marketers will impact businesses by 2020. These are mobile devices and networks, personalization technologies, and the Internet of Things. The main channels for measuring marketing efforts will continue to be social media, web, and mobile apps.
Trends in the Digital Marketing
Nowadays, people mostly follow the trends in the market. In this way, people are more likely to buy the products not through direct advertising but through trends.
Adrian Gomez from Forbes provides information about the constant change in digital marketing in his article. Gomez advises other brands and companies to adopt the updated and innovative strategies by telling stories, using reviews, and generating enthusiasm with authenticity. He also believes that marketers need to transform the customer shopping experience and that brands should improve strategies for prospects as well as existing customers.
What is Digital Transformation and How Should It Be Planned?
By 2020, 50% of Global 2000s will have the majority of their business depends on their ability to create products, services, and experiences that are digitally enhanced.
This article discusses the changes in Digital marketing within 4 years from 2018 to 2020 and how companies can implement them. Digital transformation means that companies should meet the upcoming changes regarding technology to remain up to date in the market. In the future, traditional business models will be left to platforms through which companies can contact customers directly.
The future of digital marketing according to Experts:
Digital marketing is progressing as 40% of adults in the US use voice search once a day. It’s also getting bigger as in a couple of years 50% of the total searches will become a voice search.
From voice search to machine learning, 8 digital marketing experts share their predictions in Tyler Putz’s article. All agreed at the same thing that the evolution of technology will continue to shape the future of digital marketing. You can read and discover insights from leading digital companies like Search Engine Land, Uplift Pakistan, and more.
The five best digital marketing strategies:
So what does the forecast for 2019 day? Internet video traffic will gather a large part of total consumer Internet traffic. Since the video has been introduced in marketing it has never slowed down.
In today’s ever-changing, high-tech era, companies vie for more attention on the Internet. In the digital marketing scene, there could be a dramatic change for social media, SEO training, content marketing …
Entrepreneur writer and founder of the Omnicore Group, Hafiz Muhammad Ali, believe that you should reconsider your marketing strategy because methods that once worked for you may not work for you now. He discusses 5 business-critical digital marketing that is likely to shape the years to come.
Content marketing and its influences:
There are 2 big trends in the content marketing industry that I think everyone will be talking about. The first is AI. We will begin to see the chance of an AI-driven content marketing strategy. If 60-70% of the content we create goes unused, the AI will force us to rethink what we create and why. “
Social media and influencer marketing have matured since the beginning and are powerful marketing channels today. Even if the future of digital marketing is inconceivable in terms of the possibilities it offers today, Michael Brenner shares in this article about his predictions in content marketing, social media, voice search, and other advanced technologies.
10 key predictions about the future of digital marketing
One of the most growing and influencing predictions for digital marketing is the personalization of every interaction. From content to entire websites, personalization is a major driver of marketing strategies and it is not going to slow anytime soon.
In order not to fall behind, marketers should stay up to date and closely follow the latest developments in the field of digital marketing and try to implement them. These improvements can have a dramatic impact on your business. If you are curious about where marketing is today and where we might be going tomorrow, these 10 top predictions from Workspace Digital might be useful for you.
The future of marketing in a technology-driven world
We need to find a way to be one step ahead of our consumers in order to satisfy them. This requires more than just good campaign insights. In order to meet consumer demands, our marketing strategy has to be transformed digitally. But while most of us believe this is necessary, it still remains a clue for many of us to enter the market.
Andy Devey, Knowledge Management & Training Lead at Google, shares insights into what tomorrow’s digital marketing will look like and what companies can do to grow. For Devey, the cell phone has a huge impact on our daily lives, and the need for help has increased. Companies should be in the right place at the right time to retain their customers.
Digital marketing trends you can’t ignore:
Influencers are nowadays taken as an important marketing tool to attract customers. Influencers are either celebrities or YouTube stars to well-known bloggers and journalists who help promote your company or product through their social channels.
Artificial intelligence or visual search is no longer a scene from a blockbuster science fiction film. The digital marketing landscape is experiencing a dramatic change. Nidhi Dave of the digital agency Single Grain says there are so many new trends and strategies emerging in today’s high-tech industry.
The age of the internet has now become a fact and in order to become successful in the market, companies need to grab the digital marketing techniques. He advises readers to stay abreast of the latest trends and shares 11 key digital marketing trends for 2019.