When your eCommerce business needs to start bringing in results, it’s time to start thinking about SEO and the impact that it can make. Search engine optimization may be the single most effective digital marketing avenue your online business can take, and even though it may feel as though you can’t afford to invest in a “long term” strategy, you need to lay the proper groundwork if you expect your store to prosper.
If you have an online store and are wondering what you can do to increase traffic and sales, you have to consider optimizing it for the benefit of your users as well as the search engines. A BigCommerce SEO partner can help you develop a sophisticated strategy that will increase your rank and ultimately drive more organic traffic to your site, but you have to be willing to make the commitment.
The search engines are looking for quality, and this rarely appears overnight. SEO is about crafting a solid foundation and building upon it through user-centered optimizations, keyword-optimized content, technical improvements, streamlined navigation, page speed enhancements, and powerful backlinks. Right now, SEO stands as the most impactful form of digital marketing available to eCommerce websites. There is simply nothing else that compares.
Herein lies the problem with SEO however. Not everyone understands it, and that goes double for matters involving eCommerce SEO. It takes a team of experts who have been ranking websites for years to come up with a solution appropriate for your business that will bring value to your users and not throw any red flags for Google. You want your SEO optimizations to be both useful and natural, and you want to make sure that all of the content you are producing is high-quality.
A BigCommerce SEO Partner That Will Transform Your Store
If you are investing in SEO, quality is extremely important. Some agencies will simply waste your time, making a few title tag tweaks and providing low quality blog content at best. If you are running an eCommerce business, you need a lot more than that if you have any chance at competing for page one rankings.
A professional BigCommerce SEO Partner can help to completely transform your online store, putting together a strategy that will get you the kind of results you need. While BigCommerce does provide an array of tools and features to help you get off on the right foot with SEO, you have likely come to realize that SEO is more about the content you create rather than the features that your platform provides.
What’s important is that you select an agency that actually knows their way around BigCommerce and who can take advantage of all of the features of the platform, which will only help you in your SEO efforts. SEO is one thing, but when you factor in eCommerce, it’s essential that you choose a partner that knows how to generate conversions.
If this is the kind of service you are looking for to improve your business, you need to get in touch with Genius eCommerce®. You may be aware that in order to succeed with SEO, you need a full team of experts to carry out an array of different tasks. From technical improvements to concise content writing, to building backlinks and optimizing product descriptions, you need a well-rounded team like Genius eCommerce® who know their way around all aspects of the industry.
If you want to make a real positive impact on your store and start getting more traffic and sales, it’s time to invest in high-quality SEO for your BigCommerce store.