Millions of people around the globe use YouTube as their primary source of entertainment. A YouTube channel can help small businesses in many ways.
Your YouTube success is dependent on your ability to find a strategy for optimizing it. There are many steps to follow if you want to create a YouTube channel to promote your business. This article will show you how to create a vast channel that will bring customers to your site and generate income.
Why is your company required to have a YouTube channel
Before we get into the details, let’s look at how YouTube can benefit your company.
These benefits include building an active and targeted audience for your site and improving your visibility in search engines. You can also build relationships with influencers and businesses by commenting on videos and working together. Finally, if you can get enough exposure, you can position yourself and your website in the niche you choose as an expert.
How does it all work?
Due to the pandemic, the amount of people who spend time online has increased dramatically in recent years. It led to greater use of video – 82% prefer videos over other content. As a result, it opens up a lot of opportunities for marketers.
In 2020, 88% said YouTube was a part of their digital strategy. So it’s not surprising that YouTube has a two billion-strong audience, which allows for a broad range of niches in which your business can be found. Reaching the right audience can increase brand awareness, loyalty, and sales, which are the ultimate goals for any business.
How to make a YouTube channel
YouTube has many unique features that you can use to promote your small business as part of your digital marketing strategy. Advanced analytics, video optimization, and search engine optimization are just a few of the many features that YouTube offers. Let’s take an in-depth look at how to start a YouTube channel.
1. Open an account
Gmail accounts automatically create a YouTube account when you log in to the platform. However, it is safer to set up a separate corporate account to ensure that only current employees access the channel.
- Google allows you to log in to your Youtube account.
- Click on the icon for your profile picture.
- From the drop-down menu, choose “Create channel.”
- Upload your profile picture and channel name.
- Click the “Create channel button” to confirm your actions.
You now have a channel. It is accessible via the “Your Channel” button from the drop-down menu. It opens the dashboard, where you can modify the look and manage videos. But, first, fill out your profile information.
- Click “Customize channel” and then “Basic Info.”
- Add channel description, contact information.
- Add links to your website or social media accounts.
- You can change the URL of your channel to a customized one. However, you can only do this if you have at least 100 subscribers and your account has been active for 30 days.
- Click on the “Branding” tab.
- If you don’t have one, add one.
- Upload a watermark logo to appear on all of your videos. It should, at the very least, be your company logo.
You may need to employ several people to manage it as it is a corporate channel. A whole team should be available to assist you, including a videographer and community manager. You can access multiple people by going to the “Settings” and then clicking “Permissions.” There you can send invites to people interested and select their roles.
- Managers can edit and add/remove people.
- Editors can edit profile information, but they can’t delete videos.
- Viewers can view the profile but cannot change it.
You can also grant viewing or editing permissions. You, the creator, are the only one who can remove the channel.
2. Match the market
Next, research the market. These are the questions to ask yourself: “Are my competitors on YouTube?” What content are they creating? What content do they make?
Most importantly, how can they be defeated?
It’s true. It is important not to copy other brands but also to make sure that your company stands out. Therefore, your channel’s visual layout and branding should be well-thought-out. It is not only important for the quality of the content. Let’s now talk about the appearance of your channel.
Create a channel trailer
It will be the first thing that people who have not subscribed to your channel see when they visit your channel. It can compile the best videos from your drain or a welcome video that introduces the company.
Highlight a featured Video
This video is for your subscribers. This section can be used to showcase your most recent video, or you can choose the one that they should see right away.
Add navigation sections
Your followers will find their way through your channel easily by creating themed playlists. These playlists can be uploaded, streamed life, or made from custom lists.
Your YouTube channel design should be consistent with your brand’s color palette and strategy. Your fan base will be more loyal and trustworthy if you use the same fonts, colors, and patterns.
Verify your identity
It adds trust and credibility to the channel’s name by placing a small gray checkmark. It will show people that your channel is an official YouTube representation. Next, you will need to visit “Settings,” “Channel,” and “Feature eligibility” to verify your account. There you’ll find the button to confirm. Once the verification process is complete, you can upload longer videos, stream live and add custom thumbnails.
3. Optimize your search
Without enough exposure to search engines, all your efforts will go begging. You now know how to make a YouTube channel. Now it is time to optimize it for your needs.
Your title, description, tags, and meta information should all be optimized to ensure that people searching for similar items find your content.
YouTube SEO works the same way it does in Google, Bing, or any other search engine. It is easy to search for keywords by simply typing them in the search bar. You will need the phrase if you see a match marked in bold.
You can also use services such as Google Ads and Ahrefs to see the complete picture of SEO trends in your area. TubeBuddy and VIDIQ are two other tools that have YouTube as their primary focus.
YouTube’s distinguishing feature is the fact that you must use keywords in your videos. In addition, keywords must be used in speech and subtitles, not just as a separate words. It is how search engines understand your video and answer users’ intentions.
4. Get into content-making
It can take time to make a video. As such, it is worth having a YouTube team. They will handle the video production, marketing, and building a community.
However, if you are tight on budget, you can use free video-making tools and professional marketing to help with the promotion.
These are the things you will need:
- Online video editors such as Magisto, Fastreel or Kapwing
- Canva, Venngage, or Crello are all examples of illustration-makers for channel art.
- A content planner such as Trello, Loomly, or Agorapulse
Once you have all the tools, it is time to learn how to make your YouTube channel more engaging with new video content.
YouTube is a great place to find content
YouTube has a lot of different video content types. There are many video content types available on YouTube. But how do you choose the right one to promote your small business? These are great for corporate accounts so let’s have a closer look.
Introduce the brand
Your brand presentation is the most important video you can upload to your channel. Your audience should know who you are and what you do. This video is excellent for introducing new subscribers to your channel. For example, you can make a series “meet our team” videos when training your employees. These videos could include interviews, time-lapses of their workdays, and little stories about their lives.
Overview of products
YouTube is the perfect place to show off your products, software, and services. These are advertisements that highlight the features and benefits of your products. These videos are great for launching new products and updating existing goods.
If you want your audience to consider you an expert, instructional guides are essential. Make QA videos to help your subscribers with the most challenging moments. People won’t have to look for your videos or guides elsewhere if they can find them in your video tutorials and guides.
They are different from instructions because they cover a wider variety of topics. However, these topics should relate to your product or services. For example, if you’re a digital agency, you could educate your audience on current design trends and color theory.
Testimonials from customers
Your channel will be able to attract viewers with client testimonials. You can provide details about the benefits of a product/service based on real-life experiences. This feedback is more convincing than bragging by the brand.
Your subscribers will be excited about a live stream event. You can use your social media accounts to tease the public and speak directly with the audience in real-time. Live streaming is great for product launches, QA sessions, and educational webinars.
It takes time to create a YouTube channel that is successful
YouTube has many benefits. While not every company can achieve this goal, it is possible with enough effort and time. In addition, a YouTube account can help you attract new customers, build relationships with them, and drive more traffic to your website.
You can start by researching the market and planning your digital strategy. Make sure to optimize your content for search engines and upload videos frequently. Your followers will soon follow you. You can keep your clients happy by balancing different types and amounts of content.
Disclaimer. The opinions and views expressed in this article are the authors Andrew Napolitano.