Digital Marketing

Top 6 Digital Marketing Job Opportunities

job opportunities in digital marketing

Digital marketing has become successful in building up a strong position in the marketplace. With this move in the marketing practice, an entirely different pool of digital marketing job opportunities has been created which makes it as one of the best career options for students and professionals in India.

When all other industries are stuck with a mere development of 5 to 10 %, the digital marketing industry is booming with more than a 40% development rate.

However, before jumping directly onto the list of digital marketing jobs in India, here listed   the major areas that provide Digital Marketing Job Opportunities.

Fields Providing Digital Marketing Job Opportunities

1. Digital Marketing Manager
2.Search Engine Optimizer
3. Social Media Marketing Expert
4. Content Marketing Manager
5. Search Engine Marketer

Digital Marketing Job Opportunities

You can readily explore various digital marketing job opportunities in the following fields to take up t

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Web Analytics

On the basis of these categories, we will look into the Digital Marketing Job Opportunities in India. Let’s start with the types of Digital Marketing jobs & digital marketing scope.

 Digital Marketing Job Opportunities

1. Digital Marketing Manager

One of the most searched after digital marketing job opportunities is for the profile of a digital marketing manager.

Candidate should have an experience of 5+ years, and if you have certifications that prove your skills, then you will be hired easily.


  • Digital Marketing Managers leads the digital marketing team and reports to the Vice President of Marketing of the company.
  • They are also responsible for combining various components of digital marketing and making it efficient.

The salary package of digital marketing manager ranges from 15 to 20 lakhs per annum.

 Search Engine Optimization (SEO)

As per the recent trends, using organic SEO methods along with a Pay Per Click campaign, the expected click rate is 25% times more while the expected profit rate increases to 27%. According to this, job opportunities with respect to the SEO field are massive.
The average salary for SEO Manager is expected to be 353,396 per year.

2. Search Engine Optimizer (SEO Executive)

Instead of spending money on Google AdWords campaigns, you can get free traffic from Google with good Search Engine Optimization. This is the reason why there are great job opportunities relating to SEO executive.

The responsibilities of an SEO executive includes keyword research, getting pages indexed, user experience optimization, using webmaster tools, and many more.

Social Media Marketing

Jobs related to Social Media Marketing deal with gaining website traffic or attention through social media sites. The aim is to focus on efforts to create content that attracts attention and persuades the readers to share it across their own social networks.

If you want to build your career in Social Media Marketing, the average salary you can expect is 328,300 per year.

3. Social Media Marketing Expert

Social Media Marketing is divided into two main areas. One of the areas deals with spreading the content via social media platforms. Another deals with running paid ads in Social media which requires expertise and experience.

Content Marketing

The Content Marketing focuses on creating valuable and relevant content in order to attract and retain a great audience so as to drive profits.

4. Content Marketing Manager

Content Marketing Manager deals with managing the blog, sales page copywriting, ebook publications, guest blogging, email communications and a little bit of PR also.

One of the biggest advantage of being a content marketing manager is that you can work from home with no hustle.
content marketing manager can expect a salary between 10 to 15 lacs per annum. The experience required is a minimum of 3 years to 5 years.

Search Engine Marketing

Search engine marketing is one of the important aspects of digital marketing.Search Engine Marketing or SEM deals with promoting the websites by increasing their visibility in search engine results pages with the help of paid advertising.

The average salary for Search Engine Marketers is 468,000.

5. Search Engine Marketer/ Specialist

The responsibilities of a search engine marketer involves targeting the number of leads and clicks from the marketing budget, keyword research, bid management, split testing the ad campaigns, and many more.
There is no specific range of experience required for a search marketing expert. It varies from company to company.

6. Copywriter

The responsibilities of a copywriter are vast. If you want to be a copywriter, you should be ready to work with many people in the digital marketing team.

The copywriter can help the content team to refine their content for better reception, help the social media manager with posting better words on social media platforms, and help the search engine marketer to write a better ad copy.


Hopefully you have understood the scope and job opportunities in digital marketing.

Leave a Response