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Digital Marketing

What is Instagram Reels, How to use effectively?

The new bomb of Instagram, which left its mark on 2021 and seems to continue to maintain its popularity in the coming years: Instagram Reels. In fact, Instagram real videos with short video feature were watched more than Instagram stories, showing how interesting features this social media channel can reveal. So what exactly are these Instagram reels, how to shoot, how to use and what should be considered? We have prepared a great guide to using Instagram reel for you.

But before getting into the details, we want to share a bonus tip that can help you to get instant success. Yes, you heard that right. You can also buy Instagram Followers from any trusted vendor available out there.

What is Instagram Reel?

A new way to save 15 to 30 second clips set with music on Instagram. If Reels sounds a little familiar to you, you’ve probably seen the new tab at the center of the new Instagram navigation bar. Now this feature has come to the fore so much that everyone has started to confuse TikTok videos with Instagram real videos.

So what are Instagram Reels and how can you use them in your marketing strategy? In this article, you can find answers to all the questions you may have about Instagram real videos.

Instagram Reels is a brand new way to create fun and engaging video content. This latest video feature of Instagram is available in 50 countries, including the United States and other countries. Similar to TikTok, Instagram users can co-save and edit video clips of 15 to 30 seconds set to music and share them on their Stories, Discover Feed, and the new Reels tab on the user’s profile.

With the latest app update, you can now find Instagram Reels at the forefront of Instagram. Making it the centerpiece of the new main navigation bar. This is a big change to the app and a major push for users to browse and share the Reels more often.

Instagram has described the Reels tab as “a place to watch short, fun videos and help your Micros get discovered by new viewers on a bigger, global stage. In the Reels tab, as you swipe, instead of only seeing Reels from accounts you follow. You’ll see Reels from popular and trending accounts on Instagram.

Instagram Reel vs TikTok

According to Instagram, “This tab will provide a deep and immersive Reels experience with auto-play videos and a creation entry point that opens directly to the Reels camera.” In addition to seeing Reels in the new Reels tab, you can also find Reels on the Explore page. While the reels algorithm isn’t locked yet, it feels similar to the TikTok For You page. It is probably influenced by who you already follow, what content you engage with, and where you are.

As you scroll, you may notice that some Reels have a “Featured” label above the title. According to Instagram, “If your real video gets featured, you’ll get a notification. Featured reel videos are a selection of public videos selected by Instagram to help you discover original content that we hope will entertain and inspire you. ” And just like TikTok, if you find a song or audio clip you like, you can tap the music and select “Use Audio.”

Note: Instagram Reels music feature may not work for all Insta accounts.

If you find that your account does not have the music feature, do not panic! Record your own music and voice or edit your video outside of Instagram Reels. Besides selecting and adding music, there are a number of useful video editing tools to explore. Like the option to trim and delete video clips, a video countdown timer, the option to adjust the speed of your video, and a library of video effects to choose from.

When creating an Instagram reel video, you can choose to shoot the video clips in place or upload them from your camera roll. Once you are satisfied with the clips, you can use the drawing and text tools and choose from a variety of Instastickers.

Why did Instagram remove reels videos?

If you think most of the features look very familiar, that’s no coincidence. Real videos can be considered a direct response to the growing popularity of TikTok, which has grown in popularity over the past 12 months. According to Adweek, TikTok had “the most downloads ever for any app in a quarter” in 2020. And TikTok’s core demographic is rapidly changing.

Once dominated by Gen-Z users, Millennials now make up a larger share of TikTok’s user base than ever before – making the platform a much more attractive proposition for advertisers.

So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features. Especially in regions where TikTok doesn’t have a strong foothold like Brazil.

In fact, this isn’t the first time Facebook, the parent company of Instagram, has tried to launch a TikTok alternative. Facebook previously launched a short-form standalone app, Lasso, but has yet to come out. However, reels may have a much higher chance of success thanks to its prime positioning on the Insta app and all the exposure and familiarity that comes with it.

IGTV has found its positioning as series-based content that viewers can tune into each episode with their favorite brands. However, with Micros, it fills the void of high-quality content that is still unofficial but has a shelf life of more than 24 hours.

A more dynamic and creative opportunity to showcase more of your personality and brand. There are currently over 1 billion active users on Instagram. And if we’ve learned anything from the introduction of Instagram Stories, Instagram knows how to successfully copy a tried-and-tested format.

How to Create Instagram Real Videos?

You can access and create Insta reel videos in 3 different ways: Instagram home screen, reel tab or Instagram Stories camera.

  • Tap the camera on the top right to access it from the reel tab.
  • To access it from the Instagram home screen, tap the “+” icon at the top right and go to the reel tab at the bottom of the screen. We will guide you through the steps on how to create Reel using the Instagram Stories camera menu.

To access it, open the Instagram Stories camera and find the reel icon located between the default Normal mode and Creation mode. From this screen you can select your voice by tapping the music icon:

Select the speed of your video by pressing the play icon:

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Decide how long you want your video to be by tapping the 15-second circle on the left. When you press the key, you can decide between 15 seconds and 30 seconds.

  • Once you’ve decided on the length of your video, you can choose how long your clips should be by selecting the stopwatch icon. When you set a timer, there is a countdown before recording starts. You can choose between a 3-second and 10-second countdown.
  • Change the countdown time by tapping the number next to “Countdown”. Similar to Boomerang mode, you can toggle to apply effects or AR filters to your Instagram Reels video. You can choose to use pre-saved filters or scroll to the end and tap “Browse Effects”. Press and hold the record button to capture the footage, or upload a video footage from your camera roll. As with TikTok, you can start and stop recording multiple times by holding down the record button during your video.

Trimming Instagram Reels Videos

If you want to trim or delete any of the clips you have filmed, tap the back arrow to the right of the record button. Press the single clip you want to edit. When you tap the clip you selected, tap the scissors to trim it and the trash to delete it. Once done, you can edit the cover photo with a video thumbnail or add a cover from your camera roll.

Now it’s time to share your masterpiece! You can share this video via your Stories, Discover Feed and the new reel tab on your profile. Check out the latest Reels tab on their Insta profile. This is where you’ll see your videos and drafts and where your followers can find all your published real videos.

Are you familiar with TikTok‘s Duet tool?

You can now create similar videos on Instagram Reels with the new Remix tool!

Remix allows users to shoot side-by-side reaction videos. If you want to react to a video, tap the three dots and select “Remix this Reel”. If this option is not listed, it means the account has denied Remix access. Once selected, you can film like a regular Reel, choose filters, and edit your Remix. Only difference? Your video occupies the right side of the screen and the original video is on the left (referring to the original creator).

Note: You can enable and disable Remix access by tapping the three dots and selecting “Disable Reediting” or “Enable Reediting” after your video has been published. Also check out: Using the live rooms feature on Instagram.


Above in the article, we’ve explained everything that you need to know reels and compared it with TikTok. If you’re beginner then getting the reach on your content can be quite difficult. But, you can also Buy Instagram followers Canada to get your content better visibility and recognition.

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