Depending on the platform from which it is viewed, a YouTube channel banner will have varying proportions. A banner, for example, may have various proportions when seen on a TV, PC, or mobile device. So, read this article to known the perfect YouTube banner size for your channel.
Google recommends the following YouTube banner dimensions:
- Minimum upload size: 2048 x 1152 pixels
- Recommended resolution: 2560 x 1440 pixels
- Minimum “safe area” to guarantee that text and logos are not chopped off: 1546 x 423 pixels
- File size: 4MB or less
- 2560 x 423 px width is the max.
The suggested resolution appears to have an absurdly large file size. Consider how YouTube banners might look on a 30″ smart TV or larger.
With an increasing number of ways to view YouTube videos in this manner, you’ll want to ensure that your channel art is large enough to appear properly on larger screens.
Here’s an easy-to-understand graphic depiction of those dimensions:
Google is the source.
Take notice of the “safe zone” we mentioned in the first part. Because your banner is effectively the most prominent branding opportunity for visitors who come on your channel, you’ll want to ensure that your logo and accompanying words are well-represented in the channel graphics.
That is why it is a great idea to put the company name and logo in the middle space; doing so avoids viewer confusion if the name of the firm behind the YouTube account is unintentionally chopped out.
If you’re not sure how to fill the whole 2560 x 1440 frame, video production company Mini Matters recommends “building the image from the center out,” putting the most critical materials in the center, and working your way out from there.
Finally, when it comes to banner content, we like to stick to a few fundamental guidelines:
- Maintain brand consistency. While your channel art does not have to be an exact replica of your logo or slogan, it should have visual aspects that you want to be associated with your business, such as certain colors, typefaces, or phrases.
- Make use of a high-resolution photograph. A pixelated or fuzzy banner does not imply that there will be high-quality video to follow.
- In a timely manner, your banner should express what your organization does. For example, if you own a bakery and are getting ready for summer, an eye-catching banner may be a high-resolution photo of a brilliantly colored work table coated in flour and a rolling pin, with accompanying wording such as “April showers bring May blossoms.”
How to Make a YouTube Banner
“That’s fantastic, Amanda,” you may be thinking as you read these suggestions. “But where am I meant to acquire these gorgeous design assets?”
There are free resources available to help you create a superb YouTube banner. Here are a handful of our personal favorites:
- Google: Why not begin with the hosting platform? Google provides its own channel art templates to assist you with your banner design. Will initiate an automated download of the zip file containing these templates.)
- Canva: Canva, one of our favorite DIY design sites, provides numerous free YouTube channel art templates that allow you to utilize your own artwork or stock images from their collection.
- Fotor: Fotor, like Canva, provides a range of free YouTube banner designs that allow you to utilize your own graphic assets as well as photos from Fotor’s library.
5 Cool YouTube Channel Art Examples
1. Death Wish Coffee Company
Death Wish Coffee was declared the winner of a small business marketing competition hosted by software giant Intuit in 2016. What is the prize?
A 30-second free commercial during Super Bowl 50. Since then, the self-proclaimed manufacturer of “the world’s strongest coffee” has seized on that momentum by ensuring that its branding remains as powerful as ever.
Its last YouTube banner is no exception. It’s clear yet also daring. The channel symbol includes the company’s logo as well as a tiled watermark that does not interfere with the text display.
And that message is unequivocal about what the brand does. “What is the world’s strongest coffee?” Okay, I’ll keep an eye on it.
2. Adobe Creative Cloud
Given that turquoise is my favorite color, there may be an element of aesthetic prejudice in our choice of Adobe Creative Cloud’s YouTube banner.
However, color may have a significant influence on marketing; hues of blue, for example, have been proven to elicit sentiments of trust.
However, this banner does more than simply make excellent use of color. It connotes inventiveness and aesthetic excellence in a single photograph, two qualities that the Adobe Creative Cloud offers with its suite of tools.
The guy shown appears to be building something extraordinary — an ocean within a balloon — with the accompanying words confirming it: “Make awe.” In addition, social media buttons are included within the image to let you discover more.
3. Bon Appétit
Is there anyone else hungry? It seems only natural that the channel art for a culinary magazine like Bon Appétit is, well, appealing.
And with a word as common as “bon appétit” – whether before a meal or as the title of a hit song – it’s critical that visitors to this YouTube channel understand what they’re getting into.
This makes the banner so awesome. From the logo symbol to the distinctive title typography in the middle of the image, the branding is apparent.
Furthermore, the imagery itself gives a signal of the sort of material viewers may anticipate ingesting once they begin watching the channel’s videos: all things food.
One advantage of YouTube banners is that they may be changed or replaced whenever you want, as long as you have the time.
As a result, they are ideal for short-term marketing or campaigns. That’s what Taulia achieved for “P2P Superheroes,” a campaign that demonstrates how its software can eliminate tough, time-consuming activities, allowing regular professionals to focus more on the job that counts and transforming them into superheroes.
The banner conveys two things: 1. that Taulia is in the P2P (“procure to pay”) industry, and 2. that the company truly values procurement professionals. Taulia transforms what may be a dull subject into something entertaining and engaging by employing unique, cartoon-like graphics.
We believe in highlighting the individuals who make your brand great. Refinery29 excels at this by often including its authors, editors, and content creators in its videos. As it turns out, they’ve all become well-known personalities. Which is why the brand featured them prominently in its channel art.
Creating a banner of this type is a two-step process. To begin, you must figure out how to combine your company’s expertise into video content that is entertaining and appealing to your target audience.
At Hub Spot, for example, We have our blog writers repeat essential material from blog pieces in video and audio summaries. then, if you’ve regularly created enough of that material.
And if it’s garnering the proper type of attention – you can utilize those characters to advertise your channels.
Also, do you know Youtube is an amazing platform for promoting your business?
If your goal is getting subscribers, you can cherish these 5 Reasons You Should Have a YouTube Channel for Your Business. Also, after reading these 5 points, you’ll surely start thinking to promote your business on YouTube.