You most likely have heard about paid search marketing. You may also have seen PPC advertisements while searching for various topics on search engines such as Google. Paid search engine ads feature on the search engine pages and allow you to drive appropriate traffic back to your company’s site.
Whether you are keen to know about paid search marketing or ready to launch your first search engine marketing campaign, it’s vital you understand what PPC advertisements are and why your business needs paid search advertising. Paid search marketing will provide you with an edge over your competition while also driving more eligible leads back to your website.
What is Paid Search and Search Engine Advertising?
Paid search is a form of digital marketing used by advertisers to place advertisements on search engine pages and charged for the engagement generated by those ads. Search engine marketing takes this concept into effect by enabling advertisers to market on search engine pages by pay per view or pay per click means.
Let’s now dig into how paid search advertising goes side by side with PPC marketing.
What is PPC Marketing?
PPC marketing is a form of advertising where your company pays a fee every time internet users click your ad. There are several sites offering PPC marketing, such as Google, Facebook, and Twitter. However, in this article, we’re going to concentrate on the most common type of PPC marketing – paid search marketing.
Paid search marketing involves posting PPC advertisements on search engine pages. With paid search advertisements, companies bid for ad placement to feature as a sponsored link on search engine pages. When internet users search for specific business-related keywords, the pay-per-click ad will show up at the upper end of the results page of their search query.
Here are five reasons why your business needs paid search advertising.
Search Engine Marketing Generates Fast Results
Traditional search engine optimization strategies can take time. Regardless of how optimized your marketing content is for search engine pages, you won’t begin getting the results immediately. Meanwhile, PPC advertisements drive instant traffic to your web page from search engines. Therefore, paid search marketing is an excellent collaborative strategy to help boost your SEO efforts.
Search Engine Marketing Produces Measurable Results
Another advantage of paid search marketing is that it produces measurable results. You can easily measure every part of your paid search marketing strategy, including the cost of each click, the amount of clicks, and how much sales these clicks make. This will enable you to utilize your marketing budget better and discover ways to boost your results in the long run.
To effectively measure your paid search marketing strategy results, it is essential you understand the key performance indicators.
Paid Search Marketing Will Help You Create More Eligible Leads
Paid search marketing will help your company drive more leads to its web page. Moreover, the leads that come to your web page from your paid search marketing strategy are more qualified. PPC ads will enable you to tactically reach the type of customers who have high chances of being interested in your business.
Paid Search Advertising is Great for Local Search
Most small companies target consumers who are relatively close to their location. Fortunately, paid search marketing is an effective tool for targeting local traffic. When customers search for nearby stores on their mobile devices, they can see your PPC advertisements and click on them to find directions to your business premises. Furthermore, mobile PPC ads have a call option that enables consumers to call you straight from the ad.
Paid Search Marketing Increases Brand Recognition
Paid search marketing may also help you increase brand recognition in the long run. Not all search engine users will click on your PPC ads the first time it appears on the results page of a search engine. Nevertheless, the more frequently search engine users look for similar industry keywords, the more times they will be exposed to your company name and web page link. This boosts brand recognition and may lead to future sales.
Search Engine Marketing is Budget Friendly
While it may sound illogical because you are charged when users click your ad, paid search marketing is budget-friendly. This makes it an ideal marketing strategy, particularly if you are operating on a limited budget. There are various ways of boosting ROI and optimizing your marketing budget since paid search marketing enables you to reach specific types of customers and measure every part of your strategy.
Paid search marketing is a useful digital advertising tool for small companies. It enables you to bring more traffic to your web page from search engines and ensures that traffic is appropriate. Although paid search marketing needs an investment, this marketing strategy will provide your business with an enticing return on investment in the long run if successfully executed.