Why not have something like MetaCafe or Viddler or other video sharing websites? Why YouTube especially? Let’s look at that now.
YouTube is owned by Google
As I said before. This has some amazing benefits for YouTube and its future. As you know, started out as a non-Google company. In fact, it was recently compared to where Google bought them.
If you look at Google and where it is, they are in the game of making money. They are interested in making money online. Having a company like Google behind you can only deliver good things in terms of making money. Also check- Audio renderer error youtube.
That’s another thing. Google has deep wallets with money. They can pay a company like YouTube for years to come if they want to. They decided to take it back because they saw the power that You Tube has. That is a clear indication that You Tube is a technology to look out for.
I think it is the second most visited website on the Internet right now. I think Google is # 1. I have to double check those statistics there, but YouTube is important.
Google also wants you to succeed. If you succeed, it will earn you a lot of money and make you more successful. So the fact that they are behind You Tube means that they are working hard to make YouTube as easy for you as possible for you to succeed.
If you look at the changes YouTube has undergone since Google purchased them, you can see a big difference. You can see it in the AdSense program presented on You Tube videos. You can see in the different designs and structures that they used to work on. You can see how YouTube videos are ranked better within Google’s search engines. Having Google on their side is just great.
The quality of YouTube videos in Google search results
So you have that on your side. If you post only on YouTube, your chances of getting a position on Google are much higher compared to all other video sharing sites.
You Are An Unbelievable Traffic Source
This is nonsense, but if you look at YouTube, they have just reached one billion views a day. I’m not sure we can imagine that number, but just imagine a billion coins, maybe you’ll be able to fill a stadium full of coins. One billion views a day is huge, and this is from just one website.
In 2008 a survey was conducted showing that there are 71 million unique users each month. That number may have been replaced now, but this is the latest information we have in that number. It’s a great combination. If you do not use this as a source of traffic production, you are missing out.
I think of the example I used, FreeMagicLive, that only touched the face. We’ve already scratched the top and are already sitting with 15,000 people on our email list.
It is a Search Engine Itself
Have you ever been to YouTube and started searching for something, like in the search box right here? Many people now use YouTube as their search engine compared to Google. Maybe this trend will continue in the future and instead of people doing searches on Google, just go to You Tube and do a search? You Tube will probably be the # 1 site where people want to search for information.
Think about this. What are the consequences? If You Tube could be the # 1 search engine in the world, what are the results of your online business? And would you like to be in the right place at the right time with YouTube? I think so.
YouTube Is Not Just For Kids
This is a question I have had for many people. They say, “Sure, you’ve been successful on YouTube, but your market is only for young people.” Now that may have been the case when YouTube just started, but now things have changed. YouTube’s demographic is changing and changing dramatically. It’s not just for teenagers, so if you’re advertising to other age groups, this is good news.
Teens are still a high percentage, but as you’ll see in some of the stats, YouTube is also suitable for other age groups. Note this: 85% of people in the United States have watched You Tube videos. That’s great. 85% of all United States have watched a YouTube video. This is amazing!
But now, look at this. 71% of men between the ages of 45-54 watched a You Tube video. How cool is that? And this is another thing, look at all these other age groups covered. These are people who are used to having money. These are people who have jobs and can’t afford to pay for something online. If you put all these people together, that’s a lot more than teenagers.
And you will see the same trend here for women. Check out this percentage of people who have watched YouTube videos for the rest of their lives. It’s not just new. This is something to keep in mind when you think of using You Tube as the water source for your website. You can do it by comment, please check what is a highlighted comment on youtube.
YouTube Census is changing
It’s not just for teenagers. As those young people grow older, they grow older, they start to get jobs, and then they start to move to different people themselves.
What we see here is a new cycle of new technological discovery. You may have seen the so-called S-curve. It looks like this, and this is the typical curve of new technology being introduced into the new market. YouTube is no different. They have gone through a great stage of growth here. I think they started small in 2005 and had a growing growth. We’re living in 2010 right now, so here’s where we are now.
That means you still have a two-year window to put your action together and start doing things on YouTube, because this market segment here, none of these people are currently on YouTube. If this S-curve is true, that means there will be more people joining YouTube, and you want to be in the right position once they are fully online and watching videos. You want to have your videos already there in 2012.
It’s important to start getting something online as soon as possible, especially on YouTube. That’s where things are. This is based on a study conducted by the YouTube 2009 Report. It is an independent research company that does research on that.
Let’s move on. Consider the results of these statistics. Think about these demographics and what that means for you as an online business. How can you put yourself in the best position to be in a situation where the average, people in the US and the UK, hit You Tube and log on to YouTube and start communicating on You Tube regularly?
What Are the Results of Your Business Now?
What do you need to do now to start preparing for it? Think about that. What does it mean to you now, and what does it mean to you in the future? There are things you can do now that can help you set up YouTube in the future.
You have the advantage of first submission. 2012 is the highest rate of average in the US and UK. I have never even looked at the statistics of places like China or India, and their number is very high. That’s why I think we’re just at the beginning of the curve. If you have to cover all the global statistics, there will be some very interesting things happening on YouTube. That’s my prediction.
YouTube Beach Head Strategy
Where does all this lead? I’m a very strong believer in focus. I picked up this strategy. I call it the YouTube Beachhead Strategy. The reason I do this is that I firmly believe that you need to focus on one thing if you want to succeed. Focus on that, do it well, and once you’ve got it under your belt, move on to the next thing.
Now what is this? In simple terms, Beachhead Strategy gets the big ball and rolls with it. That’s exactly what you mean. It’s about finding the biggest player on the market, someone like YouTube in this case, and just go with him. Skip the board and use them as your base. It’s about a focused livelihood, and in this case it’s going to focus on YouTube.
Where do I get this idea? I got it from a guy named Geoffrey Moore, an amazing scholar. He has written a book called Crossing The Chasm for the field of high technology. What he was talking about was another new technology, he has this product acquisition cycle where you start with the original founders, the first recipients, the first majority, most of the late time, and lags.
This is common to any new technology entering the market. Geoffrey Moore’s discovery is that with new technology often what he calls a gap or a gutter. This is where many new technology start-up companies fall into this trap. They get to this point here and run out of customers. They fell into a ravine and you will never hear of them again. They disappear.
He talked about building a beachhead strategy and it’s like a beachhead that you can use to jump over the first majority. Gives you this jump point to get into the first majority. Once you’ve reached the previous level, that’s when you hit the point. That’s where things go most of the time for you.
This is all driving you to. With the power of YouTube and their integration with Google, it’s just amazing. We live in unbelievable times.
You can go out and try to spread the word and use a lot of different video sharing sites, different strategies, on different platforms and things, and end up spreading so thin that you don’t show results, but this strategy has been tested and proven and now I use it on YouTube. That’s why I call it YouTube Beachhead Strategy. I hope you can understand why you need to get on YouTube as soon as possible and focus on that.
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