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Will TikTok fashion overshadow Instagram?

Every few years, a new application emerges that continues to reshape how the world uses social media. Tik Tok is currently paving its way to the new Generation by providing many more diverse ways to communicate in the modern world. Tik Tok became one of the top-used applications in 2019. It also became a source of fashion inspiration for many users. Tik Tok is offering the fashion industry an innovative way to show its art and charisma. Several Instagram influencers made Tik Tok accounts in search of new ways to amuse themselves and their fans. But the million-dollar question is will Tik Tok fashion overshadow Instagram in coming years?

Today at HT Couture blog, we will discuss how Tik Tok changed fashion this year and became a massive competitor to Instagram.  Click here for more details: Will TikTok fashion overshadow Instagram?

Tik Tok download stats in last year

Today, there are no signs of stopping Tik Tok’s growth. The recent figures from TikTok indicate that the favorite video app has been installed to the App Store and Google Play more than 2 billion times worldwide since April 2020.

In other words, in just over a year, Tik Tok has doubled the number of downloads. It is a strong indication of the success of this product.

The new figures on Tik Tok reveal that the app has 689 million active monthly users globally since January 2021. That’s why Tik Tok is the 7th biggest user site now, ahead of several other platforms, including Snapchat, Pinterest, and Twitter.

What makes Tik Tok so appealing? 

Why is a social media app that doesn’t seem to have many social networking features suddenly becoming so common, especially among the youth?

I looked for the answers given by many internet networking experts and TikTok followers. While the responses varied, mostof them came down to one thing: Tik Tok seems to understand its users better than any other major social network.  It has the following charms1- One scroll through your feed will give you almost as many fashion inspirations as a trip to Instagram.2- Young people crave rapid bursts of diversion and micro-entertainment. Its videos are entertaining, brief, and chic.3- You don’t need to make friends, join groups, or reciprocate attention and social interaction to start seeing the fun and personalized content on TikTok.

This application opens up a whole new world of opportunities for Fashion Brands in particular. Tik Tok helps these brands to be at the epicenter of cultural trends.

A massive competitor to Instagram

Instagram was the most used youth application until the sensor tower stated that TikTok had crossed the 1.5 Billion download mark in November 2019. Coronavirus seems to have a far more significant impact on TikTok than Instagram downloads.

TikTok got popular in less than three years. It took Instagram six years after its launch to achieve the same number of monthly active users as TikTok. Though Instagram has more total downloads than TikTok, it has a far higher new user growth rate than the former.

TikTok users have created and changed many fashion trends in a short period. The TikTok challenges generate a spark, and everyone starts following the trend. In general, we’re seeing an increase in demand for fashion style videos on TikTok, as well as how people are implementing trends into their wardrobes.

Should Instagram be concerned? TikTok is unlikely to overtake Instagram, but it could provide users with an alternative form of entertainment. TikTok is almost the polar opposite of Instagram. Instagram is mainly used by Gen Y, whereas; TikTok has most of the Gen Z audience.

All world-famous brand on TikTok

During the pandemic, TikTok has influenced fashion by recruiting well-known influencers to join the app and by assisting luxury brands in launching TikTok accounts, partnerships, and campaigns.

Brands like Gucci, Balmain, and Balenciaga launched their TikTok accounts in 2020, and many other brands have sponsored TikTok influencer content.

Prada, Louis Vuitton, and Saint Laurent are among the brands that have started live-streaming their shows on the application. According to TikTok, these live streams received over 3 million views in September.

Fashion designers may be busy working on their new collections, but they’re keen on using TikTok to share their process.

People are involved in learning about fashion and the fashion industry as a whole. Designers like Simon Porte Jacquemus and Olivier Rousteing have gotten on board as well.

However, the most insightful brands are those who support and participate in TikTok trends. Gucci, for example, took part in the #GucciModelChallenge by reposting content from creators (the challenge has over 210 million views).

Instagram influencers vs. Tik Tok stars

The Instagram influencer market is estimated to be worth more than $1.7 billion. So far, in 2020, more than 500,000 sponsored posts have been shared on Instagram.

For now, the brand partnerships are less popular on TikTok than on Instagram. Still, TikTok has undeniably captured brands and organizations’ interest with its popularity as TikTok influencers are now setting global fashion trends.

Instagram has been an inspiring fashion platform for a long (thanks to its focus on commerce and visual layout). Instagram influencers take full benefit of that, and they handle the marketing and paid partnerships very maturely for their audience.

On the other hand, the TikTok stars embrace the craziness to the fullest, their greatest strength. They influence their audience by starting challenges and fashion trends which inspire people as well as entertain them.

Right now, Instagram influencers are paid more than TikTokstars. But who knows what’s next? Perhaps the pricing between Instagram influencers and TikTok stars becomes similar in the coming future. Or maybe another more appealing and better application comes into existence.

Another app takes over both TikTok and IG in future

Just like TikTok got so popular in significantly less time and became a great competitor for Instagram that has been ruling for years. Who knows when another app comes and takes over both of these applications?

Many people are trying to make innovative and different applications daily, so you better be prepared. Learning digital skills is not optional for fashion lovers in today’s tech-savvy world.

“It’s no longer about digital marketing; it’s about marketing in a digital world.”

Tech-savvy world!

The internet’s and social media’s bittersweet qualities have captured the attention of the era we live in. The miracles of information and communication technology have touched every domain of society.

The evolution of the internet from ARPANET to social networking platforms like Facebook, Instagram, TikTok, or applications like WhatsApp has transformed the modern world from the very core, affecting every nation’s nook and corner.

These technologies and resources have increased people’s involvement in social, cultural, and economic events worldwide. And have also become a great source of fashion inspiration for many today.

Conclusion 

Both Instagram and TikTok are producing great fashion content and inspiring a lot of people daily.

TikTok is growing expeditiously since the pandemic, and many famous personalities and brands have joined the app. However, it hasn’t overshadowed Instagram’s fashion. But in the coming years, we can see TikTok reaching as high levels as Instagram or maybe more.  These technologies and resources have increased people’s involvement in social, cultural, and economic events worldwide. And have also become a great source of fashion inspiration for many today.

Conclusion 

Both Instagram and TikTok are producing great fashion content and inspiring a lot of people daily.

TikTok is growing expeditiously since the pandemic, and many famous personalities and brands have joined the app. However, it hasn’t overshadowed Instagram’s fashion. But in the coming years, we can see TikTok reaching as high levels as Instagram or maybe more.  These technologies and resources have increased people’s involvement in social, cultural, and economic events worldwide. And have also become a great source of fashion inspiration for many today.

Conclusion 

Both Instagram and TikTok are producing great fashion content and inspiring a lot of people daily.

TikTok is growing expeditiously since the pandemic, and many famous personalities and brands have joined the app. However, it hasn’t overshadowed Instagram’s fashion. But in the coming years, we can see TikTok reaching as high levels as Instagram or maybe more.  These technologies and resources have increased people’s involvement in social, cultural, and economic events worldwide. And have also become a great source of fashion inspiration for many today.

Tech-savvy world!

The internet’s and social media’s bittersweet qualities have captured the attention of the era we live in. The miracles of information and communication technology have touched every domain of society.

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