How to do YouTube music promotion? It’s not a simple job. Despite investing our hearts and souls into the music and video material, the majority of us are stuck with a few hundred YouTube views per video. It’s not the way it ought to be.
I’ll discuss what I’ve discovered about using YouTube to promote my band’s music in this article. Don’t forget to take advantage of my other advice on SEO, content marketing, Facebook, SoundCloud, and music promotion.
YouTube music promotion
Extreme metal is one kind of underground music where I’ve seen cases of undiscovered bands who quickly reached over 100 000 views. Top results for genre queries like “melodic death metal,” “sludge metal,” or “shoegaze” are typically returned. There are still chances to score highly without paying any money on promotion, unlike on Facebook.
How can your music get hits on YouTube?
What can you do, though, to give people a chance to accomplish this with your songs, albums, and other videos? The three main sources of traffic are social media, search engines, and YouTube clicks (like recommended and similar videos). To optimise your movies for search and clicks, begin by implementing the advice I’ve provided below.
The YouTube algorithm logic
Several of the most significant YouTube ranking elements are:
- Typical viewing duration
- Video name
- described in the video
- YouTube tags
- video calibre
- View count
Google’s algorithm is distinct from that of YouTube. It has had certain exploitable weaknesses. The emphasis has shifted from keywords to user engagement measures, similar to Google. A significant component that contributes to new videos trending strongly is average viewing time. This is not to say that keywords and other metadata are no longer significant. For your music videos, pay special attention to getting both
Average viewing time (watch time)
The ranking criteria for YouTube watch time is precisely what it sounds like. How long does the typical viewer watch the video for? Offering engaging information is the most effective strategy to lengthen viewers’ sessions. A song with an album cover image is always outclassed by a lyric video. Longer videos are a surefire technique to get more YouTube views.
This does not imply that less valuable content is purposefully crammed into the videos. One approach is to upload complete albums or compile songs into one movie and another so that the audience can understand it. In my experience, whole albums consistently receive more YouTube views than tracks.
Average viewing times from my YouTube channel
Since my YouTube channel has a tonne of real-world music data, I’ll post some statistics from my songs and albums in various forms. It’s a fascinating contrast that clarifies the distinctions.
Although we are comparing several songs, the pattern is intriguing. The album cover video is overshadowed by the live screen lyrics video. The lengthy album-focused video triumphs over individual single videos. This demonstrates that using lengthy videos is a good idea.
Video for the album cover of “Zombie”: 1:57 minutes on average
Average viewing time for the lyric video for “With or Without” is 2:52 minutes.
Full-length video for “An Empty Frame”: The average viewing duration is 8:10.
The viewing period that my collaboration covers is something that goes against the idea that “activity keeps the viewer active.” The average viewing time for My Bloodbath’s rendition of Breeding Death is merely 1:17, while that of the band’s Brave New Hell is 1:18. Even my bizarre death metal vocals-infused System of a Down cover of erials contains only 1:13. The covers have ultimately served more as a pleasant activity than as anything that helped my channel.
The title of your video is crucial for YouTube music promotion for two reasons: it describes the video for viewers and defines it for search engines. Without making it too long, try to get your genre and year in there. Adding “similar to xxx” could also be a smart move if the band sounds like another. At the end of the day, it must be both readable and SEO-optimized.
Writing metadata for videos and other sorts of content is tedious as hell. You should therefore make an extra effort. For every video I publish, I usually strive to write a 300+ word video description. Start off with the key identifying information, such as the artist, song, year, and genre.
Remember to include a clear clickthrough link. Even while it won’t help you sell a million CDs, leaving it out would be a mistake. Consider Facebook or Bandcamp.
Here are some pointers for extending video descriptions to 300 relevant (searchable) words:
- Put lyrics in
- Add comparable artists or influences
- Include URLs to additional videos
- Include useful links
- include collaborator links
- What inspired you to create this video?
The tags may generate worthwhile referral traffic from videos that are comparable. To learn more about tags, conduct some study. Find the most read articles about the band you’re writing about, and put those in your tags. A clever but appropriate use of tags can increase views.
Video quality is a frequently disregarded aspect in YouTube ranking. No matter if it’s only a music video with an album cover or simple words, YouTube prefers HD video. Make sure you do this because hardly many people do it. Don’t forget to give your video file a name that is consistent with the subject and title of the video. Additionally, it might affect rankings.
A high view count is both a ranking indicator and a symbol of authority. Promoting your most well-liked videos is a wise strategy. Take a moment to picture someone seeing your channel profile for the first time. Isn’t it preferable to welcome them with a video with 50,000 views as opposed to one with 500 views?
Video formats for music promotion
YouTube music advertising involves much more than just uploading your tunes. The better, the more you should consider content marketing. Here is a list of the most popular videos that musicians and bands can make to promote their work.
- Cover music
- current versions
- practice versions
- Live Q&As
- music critiques
- prime lists
A neglected method of driving traffic to your YouTube channel is using playlists. It may be a means of gaining channel views and subscribers. If you’re a little cunning, you might be able to incorporate your own content into the playlists to attract the attention of the relevant viewers. For playlist themes, consider the following advice:
- playlists by genre
- Mood playlists
- regional playlists
- annual playlists
- One last important note
Remember that creating a brand is a crucial component of all social media marketing. Your band, your own brand, or even a channel or page concept might be your brand. Make strategic use of familiar themes and other elements throughout the various platforms. Every thumbnail and profile picture is an opportunity to represent your brand. This is crucial if you want to set something apart, like your music channel on YouTube. In the end, it’s all about my bands for me. There is a reason why the Soliloquium – Contemplations promotion appears in nearly all of my internet profiles.