Google is a very famous search engine which already made a big name in the field of internet business. The program is especially influencing the expansion probabilities of eCommerce stores to a really massive level.
Foremost it optimizes the performance of your eCommerce store by providing high-quality product feed to succeed in the correct individuals with relevant product ads. With Google searching, on-line searching sites will show their product pictures and worth at the highest right section of the search results. Google searching is majorly powered by 2 platforms: AdWords and Google merchandiser Center. Google merchandiser Center is the place wherever you’ll create your product feed lives. AdWords is where your actual trying campaigns are created. You will set your budget, manage your bids, gain insights and make optimizations supported performance in Google AdWords.
Google Shopping Magento 2 Integration extension makes it easier for the Magento2-based eCommerce store owners to create these Google shopping ads with ease. The Magento 2 Google Shopping API extension integrates your eCommerce store with Google Merchant Center. The real-time synchronization setup between the Google Shopping and Magento 2 makes it easy to list products on Google, map store categories with Google categories, map product attributes with Google attributes, easy syncing of products on Google, etc.
Key benefits of Google Shopping Magento 2 Integration Module:
- Map the entire Magento 2 category to Google Shopping
- Easily compatible with the multi-shop environment
- Admin can easily exclude products based on several conditions like products below a specific price, products without unique identifiers (EAN13/JAN or UPC)
- It helps you to save a lot of time and effort for manual product feed.
How does it work?
Firstly, get your Google Shopping Magento 2 integrator from the Knowband site. Then, install it in your eCommerce site. Create an account at Google Merchant Center and get the API details. Enter the same in the back-end of the Magento 2 Google Shopping Integration module in order to establish the connection. Once the connection is set up, create profiles and map the categories as well as attributes. Create feeds and map the profiles. Sync the feed by executing cron in the back-end of the Google Shopping Magento 2 integrator. It takes about 2 days to get the feeds approved by Google Merchant Center.
Features:
Profile Management
In Magento 2 Google Shopping, with the help of Profile Management, the store admin is able to select the basic settings to list the product like –Store category selection, Currency, Language and other required fields. Under this tab, admin can also select Google Ad-sense Custom Labels. After doing this admin has to create a feed for that created profile.
Product Description Template
The Google Shopping Magento 2 Integration Extension allows the admin to use the different placeholders for the product description. So that admin can make their product description very impactful by using these placeholders in Google Shopping Magento 2 Integration Extension. The admin can use the placeholders like – id_product} {product_title} {weight} {price}.
Exclude Products
From the general Setting tab, admin can exclude products that are out of stock, whose price is less than a specified range and for those products which do not have any UPC or EAN number. So, if the admin wants to exclude these products he can easily do using Magento 2 Google Shopping Integration Extension.
UTM Tracking
In the general settings tab, admin gets a facility to track the traffic comes to their Magento 2 store by using different UTM parameters given by Google Shopping Magento 2 Integration Extension. So, the admin can easily check that where the traffic came from to their Magento 2 store he can easily check using the UTM tracking feature of Magento 2 Google Shopping integration extension.
