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Keyword Research Tips to Help You Find the Right Keywords for Your Website

Keyword Research

Keyword research is the heart of any successful marketing campaign. However, where do you look for the ideal keywords for your website? You don’t want to waste your time on search engine optimization (SEO) if there are other ways to get the same traffic. And you don’t want to make it too easy for people to find your site by searching for broad matches. Here are some tips for finding great keywords that will help you reach new audiences and generate more revenue:

Keyword research is a three-step process.

Keyword research is a three-step process. Here’s how it works:

  • Initial keyword research: This involves finding the right keywords, or search terms, to use on your website. If you’re not sure what keywords people are using to find information about your business, try using Google Keyword Planner and entering some of them in the tool’s search bar. You can also perform initial keyword research by looking at blog posts about similar topics that have been written recently. This will give you an idea of what people have been searching for online and where they might be looking when they type in your target keyword into a browser window or mobile device app like Bing Ads’ Keyword Planner tool (which provides access to all available ad groups).

Don’t use all broad-match keywords.

You should use broad-match keywords to get traffic, but don’t rely on them.

  • Use broad match keywords for discovery. If you’re going to use a keyword tool, make sure it’s a good one and not just one that happens to sell its own products.
  • Use exact match keywords for optimization. It’s fine if you have some broad matches in your list. It adds more choice and diversity. But when it comes time to optimize, focus on improving the few specific phrases that are most profitable and relevant for your business model or product/service offering (e.g., ‘online marketing’). Rather than trying out every possible variation of “online marketing” or “search engine optimization” because those can lead nowhere quickly. Instead, narrow it down even further using tools like Google Search Console. Which will help eliminate duplicate content issues by showing how often each page has been viewed previously by human beings versus robots crawling through pages looking at pictures, etc.

Check out the competition and search volume.

You must look at search volume and competition in order to identify the best keywords.
Search volume refers to how many times a keyword has been searched for in Google’s database of billions of records. The higher a keyword’s search volume, the more likely it will be successful in attracting visitors from search engines like Google when your site is targeted at that term.
Competition is another factor that can affect how much traffic your website gets from certain keywords. And it’s important not just for SEO purposes but also for business goals such as conversion rates (how many people actually buy something once they land on your website). When looking at these two factors together. It becomes clear why some terms may not have much value as far as attracting visitors goes. Because there aren’t many other places where people might be searching for them!

Make your keywords audience-specific.

  • Consider the customers who are looking for your goods or services.
  • Recognize what information they might want.
  • Consider what they might be seeking.
  • Think about how they want to find it (i.e., by keyword, category, etc.) and how you can help them find it by tailoring your keywords accordingly.

Employ long-tail keywords.

Longer, more precise keywords with lower competition and frequently higher conversion rates are known as long-tail keywords. As a result, you have a greater chance of ranking for these keywords in the SERPs (search engine results pages).
Long-tail keywords can be used in conjunction with short-tail ones because they provide more information about what the user is looking for. Which helps them find what they need faster.

Think like your audience.

The first step in keyword research is to think like your audience. Ask yourself, “What kind of questions do my customers ask when they search for my products or services?”
How much information about your company would you like the public to know? What can we do to make it simple for them to learn more about who we are and what we do? What words and phrases describe our brand, or how we operate as a business (or even how we engage with customers)?
Take some time and look at the conversations happening around your industry on social media platforms. Like Facebook groups or forums where users share their experiences using products/services similar to yours. It’s important that the tone used in these conversations reflects the personality of those involved. If someone posts something negative about another brand’s products/services online then there’s no way anyone will trust that brand. Because they’ll assume all others have negative opinions as well!

You can never do too much keyword research.

You can never do too much keyword research. The better, the more you should know about your audience. The better, the more knowledge you have of your field. The more you understand your rivals’ keywords (and how they rank) and strategies, the better. And if possible: learn as much as possible about what works with Google’s algorithms. So that when it comes time to optimize a page or post for SEO purposes. You’ll be able to get some quick wins right away!

Consider local SEO.

Local SEO can be a great way to boost your website’s rankings for local searches. It’s also a great way to attract new customers, build your brand and reputation, and increase visibility with local search engines.
Local SEO is all about making sure that you are visible in the right places when someone searches for something in your area. The goal is not just to get a few links on some sites. The goal is to get as many links as possible on all of them!

Make titles and headings with lots of keywords.

Your titles can also contain keywords. For example, if you’re writing a blog post about the importance of social media for small businesses. You might title it “5 Ways to Use Social Media for Small Businesses.” If it’s about how to write good headlines for social media posts. Then try something like “How To Write Good Headlines For Your Social Media Posts.”
Keywords are also permitted in headings and meta descriptions. In fact, these should be some of the most important parts of any webpage. Because they’ll be seen by search engines as well as readers who visit your site directly or through links from other sites on which they have been shared (like Facebook).
The same goes for content: if you have an article about SEO tips that include a link back to another page on your website where more information is available (say “SEO Tips Page 2”). Make sure this second page is optimized with relevant keywords so people will find it when they search Google or Bing.

Create content for your target keywords.

If you want to find the right keywords for your website, creating content that is relevant and useful is a must.

  • Make sure the content you create uses the appropriate keywords. You don’t want to waste time writing post after post about topics that aren’t as relevant as they could be if they were targeted correctly.
  • In the body text of each article or blog post, use long-tail keywords. These are often more specific than short-tail ones (because they have fewer characters). But also harder to rank for because Google doesn’t know what “long” means when it comes to search results! For example: “How To Write A Good Blog Post” would work better than “The Best Way To Write A Good Blog Post.”
  • Incorporate long-tail keywords into each and every one of your meta tags (title tags and meta descriptions). This will help Google understand what type of content this page should display when someone searches for it specifically via those terms. Otherwise, there’s no way for them to know how relevant those terms were before publishing any sort of news article/blog post, etc. Which would result in low rankings on their end!

Do more keyword research than you think is necessary, and don’t be afraid to experiment with new keywords in both on-page and off-page efforts.

Doing more than you think is necessary is the secret to successful keyword research. Don’t be afraid to experiment with new keywords in both on-page and off-page efforts. So long as you are tracking the results and making adjustments as needed.
For example, if a particular keyword has been ranking well for several months. But suddenly drops in search traffic rankings without any change in search volume or time spent on site (i.e., Google Analytics). Then there may be an issue with your site content or link-building efforts. That needs fixing before moving forward with another campaign around this term.


We hope this article has given you some new insights into keyword research and how to use it effectively. It’s an important aspect of search engine optimization that can make or break your website, so make sure you do it right!

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