Have you ever wondered how many hours of videos are watched on YouTube every day? According to this article from Brandwatch, every user watches over two billion hours of the videos on YouTube every day. That’s nearly 60 billion minutes. Thus the significant stats are sorted out perspective; there are 1440 minutes within a day; look, the time count seems to be a little crazy, right!
As marketers, this YouTube advertising attracts users as well as the audience. Here, you can read the following strategies to learn how to set up successful YouTube advertising campaigns and start to compete in this visual marketing place.
Explaining Google YouTube Ads:
YouTube Ads are perfect, brief videos that get displayed to the user at different points during their YouTube experience. The ad is shown in the beginning, in between, or the middle of the video-based upon their ad type selected during the campaign launch process. Based on the ad type, YouTube ads can differ from six seconds to more than three minutes.
In this article, we will go through the campaign setup process for the YouTube ads. After reading this blog, you should make your campaign from the base, launching YouTube with the advertising journey.
How to begin the YouTube Ad campaigns?
Before you tap on to the blue “+” sign in Google Ads to make your YouTube advertising campaign, it is essential to follow your main goal and purpose behind this channel. Many clients often get to know about the new platform or their techniques and come to us with little reasons using it.
Estimate your Campaign Objectives:
Are you making a brand or product awareness? Then look into the significant campaign objectives to drive force the sales to enter into the new market. These are all the common problems for both the B2B as well as B2C industries. Most often, we will discuss with the client and design the perfect objectives to be mentioned above. From there, we can set up achievable targets for the campaign’s path to reach its success. The campaign goals are designed at the initial stages of the campaign process itself.
Main Objective for Advertising goal:
Set goals to estimate the campaign’s success by going forward. Be particular, yet make sure that your goals are achievable. Some of the examples of the attainable goals depend on the majority of the factors; they are
- Increase awareness by X% from year to year.
- Develop the form completions by X% in Q4.
- Develop direct traffic to the website by 10% during Q1
By setting up the traceable goals like those above, you can reoptimize and examine your campaigns to develop their performance and estimate their long-time success.
Choose a Campaign as a Goal-Based on Your Objective:
After estimating your goals, purposes, and KPIs, their next step in the advertising set up methods is to choose the destination, which will assess what type of ad is available to you in the campaign next.
Some of the list that is available for the goals according to the Google Ads campaign guidance:
- Website Traffic
- App promotion
- Brand Awareness and Reach
- Brand or Product Consideration
- Local stores visit their advertisements.
By selecting one of the guided setups above, you will accept the Google Ads to support you with setting up the right campaign and their ad types based on your already determined goals.
What are Campaigns and their Subtypes:
Sales, Web Traffic, and Leads:
Let’s say that you have estimated the goal of your YouTube advertising campaign helps to increase their sales. It also helps increase the traffic to drive sales for your videos or for your websites, which is suggested to initiate one of the guided campaigns. Thus, by selecting these factors, Google automatically determines the main objectives for the conversions.
- Leads for companies that need a contact form or the request for a quote to be completed.
- Website traffic is a strong chance for those companies waiting to kickstart the conversions yet at the same time, and it doesn’t look for the e-commerce facilities.
Product and Brand Awareness and Reach:
Are you worried about brand awareness? Do your competitors control your market share? Want to change your market or the region based business strategy? If so, you need to grow your online reputation for your video and try to make your video with massive YouTube likes to become more popular among the audience.
By picking a more awareness targeted goal, you inform Google about the campaign’s objective to increase your audience’s size or motivate them to explore your products and their services.
Product and Campaign subtypes are
- Ad sequence
- Influence Consideration
Reach Campaign and Brand Awareness subtypes are
- Ad Skippable
- Skippable In-Stream