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Web design trends 2022: Strengthen your digital performance

Web design is like fashion. The trends change over the years and what you like is subject to various influences. But in order to keep your website always attractive to visitors, you should know which web design trends are currently inspiring and significantly improve your digital performance. Find out which web design trends are waiting for you in 2022 in this article.

What is important if you want to convince with your website designing in Lahore? The right colors, cleverly use animations or structure navigation? Above all, it is a combination of all these elements. Because your website should ideally not only convince visually but also functionally. Therefore, you should make sure that the following web design trends for 2022 are always about the interaction of many elements if you want to keep your visitors or customers on your website for as long as possible.

# 1 Rely on the try and test navigation

Many users now show specific and learn user behavior. So most of you know that the navigation or the menu of many websites can be found at the top right. If you stick to this orientation, it has a positive effect on user behavior and the user only needs to have low cognitive capacities. The hamburger menu stands out as a symbol of deeper interactions with the website. Often the individual sub-categories of a webshop or other sub-pages are hidden behind this, which should only be actively visible when the user so wishes.

Fix navigations also offer website visitors a simplify user experience. Because with this “fix menu” the user can jump from page to page at any time without scrolling up and down long web pages. It is therefore particularly important when you design long pages that don’t take you to the end of the page in just a few scrolls.

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While in the past supposedly safe colors were often use in order to be able to address the broadest possible spectrum of visitors, it will be brighter in 2022. But in addition to bright colors, many also use the more mute colors to work out beautiful contrasts. Distinctive shades also highlight the strong color contrasts and ensure the desire attention. The courage to set oneself apart from competitors and competitors through the choice of colors and to generate recognition value increases. This method appeals to the user aggressively and at the same time leaves enough space for content and user guidance. But remember: The color scheme must absolutely match the content and the message.

# 3 Don’t neglect typography

A broader field of individual and tailor-made typography is definitely one of the web design trends for 2022. Because the impact of typography can hardly overestimate. Choosing the right font can arouse emotions and give the website the right character. It should note here that in addition to the above-mention color design, the fonts use and sometimes also font sizes are becoming bolder. But the same applies here: The font on your website must harmonize with all other elements and the content.

# 4 Go for animation

Many browsers are not only able to play animations by now, on the contrary, one expects moving elements. For this reason, it has develop in the last few years that smaller and larger animations are incorporate into new web projects. And animations are still in vogue in 2022, because they appeal to the user much more strongly than static images through movements. They help to maintain the user’s attention and also enable target guidance through the website. As one of the web design trends in 2022, we will also be accompanied by the increasingly frequent use of animation.


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# 5 Modern asymmetry in layout

For a long time, symmetry was one of the most important factors when creating a new website. Uniformity should always create harmony and offer the user a successful experience. But if you look at the web design trends for 2022 you will find that the opposite is still in vogue. Asymmetry is now mainstream. Because by deliberately breaking the symmetry, new and appealing designs can be develop in an interesting way. When creating asymmetrical designs, the focus is by no means on chaotic presentation. The balance of the design elements is particularly important here in order to remain harmonious even with the asymmetry.

# 6 Use illustrations and organic shapes

Away from boring and umpteen times use stock photos and towards really authentic illustrations specially made for the website. Because for the presentation of the content, the individuality is more and more in the foreground. Illustrations are of course particularly suitable for this. The drawings and illustrations do not always have to be infantile or playful. Modern and minimalist illustrations with organic shapes are also becoming increasingly popular. It is advisable to think about how illustrations and individual infographics can help you to replace ordinary stock photos and generate significant add value and recognition value for the customer.

# 7 Convince your own pictures and videos

As already mention, stock photos were often use in the past and can be found on numerous different websites. But this trend is decreasing more and more, especially with professionally-oriented projects. An integral part of the web design trends 2022 is individuality. Rely on high-quality images – preferably your own.

And not only images in the form of photos liven up your website, but also videos. Moving images attract attention and offer website visitors a welcome distraction. Because some prefer to watch a video to get information than to read through long texts. Even Google reward audiovisual content and displays them increasingly in the search results. And that’s exactly why videos have become the standard on websites and should therefore not be missing in the web design trends 2022.

# 8 Scrolling effects remain popular

The loosening of static elements through the use of scrolling effects is observe more and more frequently. This offers the user a visual change when browsing the website and thus maintains their attention. Parallax effects that are use more and more frequently can be used as an example. With parallax scrolling, the foreground and background are scrolled at different speeds. This creates the impression of depth or even three-dimensionality. While this is not a novel design component, the use of such scrolling effects will continue to increase.

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# 9 Minimalism: Less is more

The so-call minimal design is enjoying increasing popularity. It is limit to the essentials: the message, the content, the user guidance, and the clarity. By dispensing with many visual design elements, the user’s attention is completely reduce to the content. The minimalist design not only runs like a red thread through the web design with a small number of visual stimuli. The choice of different fonts is also limit. This creates a uniform appearance and once again puts the message in the foreground.

The selection of the right fonts plays a particularly important role, especially for websites with a minimal design. Because where there is a lack of irritation in the foreground, meaningful and characteristic fonts are require. These give the minimal design its independent and special effect. The particular advantage here is a most simple and clear user experience. The idea behind this is potentially higher conversion rates.

# 10 Adapt your web design to mobile devices as well

More and more websites are designed primarily for mobile devices or are at least design in such a way that they also look good on smartphone screens and all information is visible. No wonder, since mobile devices are now used more for surfing than desktops. Mobile devices are now extremely interesting, especially when it comes to obtaining information – the voice search also makes it increasingly easier to carry out general queries that go beyond the current weather. More and more purchases are made using smartphones. Therefore, you should start designing your website for mobile devices right away, if you haven’t already done so.

# 11 Micro-interactions as a motivational kick

Micro-interactions are an important part of the user experience and accompany the user with small animation or haptic effects. This could be a short vibration of the smartphone when the user rates an image on a platform as good. A small movement effect when clicking on buttons is also conceivable. Such small details may sound insignificant at first, but they can add immense added value to the user experience, especially when older people interact with the website via a smartphone, as they cannot always tell whether the interaction was successful.

The web design trends 2022 show in which direction design is increasingly developing and which elements your website absolutely needs in order to keep up with the competition. More important than jumping on any design trend, however, is the personal touch that you add to your web design. Because this is the only way to set yourself apart from your competitors. But the target use of current web design trends can help you to increase the attractiveness of your website for users, achieve longer dwell times, and to increase the interactions on the homepage. Picking up on a trend can therefore be beneficial. However, always remember the authenticity of the website.

What should a website look like in 2022?

A modern website in 2022 should have the following criteria: clear navigation, a pleasant color scheme, a contemporary layout, convincing images and videos as well as scrolling effects and micro-interactions.

How important is the user experience?

The user experience is essential for creating a website. Because the users can not find their way around and are overwhelmed, they will leave the website quickly. Therefore, you should always keep an eye on the benefits for the user.

Do I have to follow every web design trend?

No. More important than jumping on any design trend is the personal touch that you give your web design. Because this is the only way to set yourself apart from your competitors.

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