This is a digital era, where the primary factor behind buyers purchasing decisions depends on the content for an eCommerce website. Conversion is the utmost objective of all digital marketing. You market your product and services in the hope that people will buy from you.
By raising brand awareness, people will catch an eye towards your brand and buy from you. Ecommerce is now flourishing in the present times. People are moving towards online purchases then going to offline stores.
Therefore, digital media has made the online shopping experience more interesting and exciting for the customers. By integrating social content with eCommerce, shoppable content has emerged to be the new-age shopping venue.
But What is Shoppable Content?
Any type of content that provides direct purchasing opportunity to the customers is referred to as shoppable content. This can be any type of content such as pictures, videos, articles, or any other.
Shoppable content directly allows the customers to add shopping items to their carts from where they are viewing the product. Or they are taken to the product page and continue shopping from there. Thus the principal idea behind shoppable content is to satisfy the immediate shopping desire of the customers.
To make your social content shoppable, you need to avail social commerce solutions. The social commerce definition is that it is a tool or platform that allows you to collect social content, tag products to it and embed the Shoppable feeds & galleries on the website.
Benefits of Making Social Media Content Shoppable
Social media content offers diverse benefits for marketing your brand. Thus you require to gain good knowledge about it. Here are a few of the benefits of making social media content shoppable.
Permit Businesses to Collect More Information
More data brings several digital marketing decisions. Your business can make better marketing choices when you have more information. Shoppable content benefits businesses since they come up with another source of information regarding those companies’ target audiences.
Through your shoppable social media content, you can see which consumers click through and make purchases. Also, you can simply evaluate the click-through rate of your shoppable content. Also, this will let you gain knowledge of which shoppable content is catching more users’ eyes.
Shoppable Content Outreach to People Who are Ready to Shop
Of course, someone browsing the social media will not make an immediate purchase. However, 75% of the individuals act on the advertisements they see on the social media platform.
Shoppable content offers a purchase readiness advantage to the customers as well as business. Thus this is a great time to take advantage of it. Shoppable content provides you, customers, a place to go to discover, and make purchases that they require.
Authorize to Use Storytelling to Sell
Stories on social media have gained much popularity these days and are a powerful marketing tool. With sharing stories, the customers can remember up to 22% more than they would think back to if they had been given out only with facts.
Storytelling is a perfect environment for shoppable social media content. Thus businesses get an excellent opportunity to link their product and services in this story-based environment. Now you must be thinking about how they can do this?
Thus they can tell the story of their brand. They can prominently put down their products and services in context. Thus by doing this they can easily attract and engross their intended audiences.
Lessen the Steps Required in Conversion
Conversion is the most obvious goal of digital marketing. You uplift brand awareness and advertise your product or services so that people buy from you. With shoppable social media content, the buying process becomes simplified and the businesses can easily earn more conversions. This is because the users do not have to leave the page and can simply make purchases from where they are.
This is a smooth-running perspective that reduces the time required between thinking about a product and acting on that desire. With the availability of shoppable content, consumers can easily take advantage of your product and services and are more likely to go ahead to make purchases.
Types of Shoppable Social Media Content
There is a diverse range of shoppable social media content that is taking over the market. However, there is no limit to the types of content that can be made shoppable. Here are a few of the common shoppable social media content-
User-Generated Content
If you wish to give your brand a personable edge then inculcate user-generated content in your marketing strategy. You can accumulate UGC by asking consumers to use your brand hashtag in their social media post and then you can share the collected user-generated content on your website.
Shoppable Images
For various brands and businesses, bridging the gap between eCommerce and visual content is a big concern. Many industries heavily rely on visuals to influence purchases. These shoppable images should be of high-quality and attract users’ attention.
Shoppable Videos
With shoppable video, users can directly shop the items on the screen. This is possible by simply clicking on each tag and you will get a shoppable cover showing data along with a link to the product page.
Summing Up
Digital marketing is rapidly shifting, thus brands and businesses are focusing their energies on keeping their users engaged. More eCommerce businesses and brands are relying heavily on shoppable social media content.
The modern and millennial consumers wish for everything to be straight away available and on-demand. They are furnished with smart technology i.e. their smartphones, laptops, or iPads. Thus they have high expectations of how products should be put up as well as how fast they should be obtained.
