In the world of digital marketing, using hashtags has become an impenetrable strategy with unlimited power. Not only do they allow you to discover new content, new communities, and new potential customers, but they are also a way to reach your target audience.
Hashtags are primarily used as branded hashtags to identify products and services. Businesses use this method to draw attention to themselves through location and industry hashtags. In addition, descriptive hashtags help companies segment their target group.
Hashtags are currently all the rage in the online industry, and marketers want to use this new opportunity to boost their business.
In this article, we’ll walk you through three basic hashtag strategies that will help you get your customers’ attention on social media. But before we discuss these strategies, we must first look at how hashtags came to be in social media.
The History of Hashtags
Tags first appeared in Internet discussion forums; they became popular on Twitter and were first used in “Twitter discussions.” This was an open group discussion on a particular topic. The fundamental essence of Twitter chat is reflected in the way marketers use tags today.
A hashtag is a word or group of words preceded by a “#”, for example, #localmarketing #buylocal, #marketing.
If you’re technically savvy, you can define them as a kind of meta-tag. If you are interested in marketing, you know them as monetary keywords that allow you to keep your target audience on their toes.
Three basic marketing strategies with hashtags.
- Brands and campaigns
- A guide to getting started
1. Brands and campaigns
These hashtags are used by companies to promote their brand. Branded hashtags usually represent the company’s name or a slogan. By encouraging people to use them, you can increase your brand awareness.
This is a tag that you and your customers can use at any time on social sites. When creating a hashtag for your brand, make sure it is unique and easy to remember. Research extensively what tags are trending for similar businesses on Twitter, Instagram, Pinterest, Google+, and Facebook. Come up with your own hashtag, one that best describes your business. Once you’ve found similar hashtags that are trending for other businesses, you should think about other options.
Ideally, your hashtag should be short and easy to read. It’s important that you find a hashtag that your customers can remember.
For example, if you do web development for businesses, you could use #enterprisewebdeveloper instead of #webdeveloperforenterprises. You can also use easy-to-remember slogans as hashtags. Kit Kat, for example, uses #HaveABreak to address its target group. A brand’s hashtag should be judged on its catchiness and ability to speak to the target audience.
Create a campaign hashtag that is relevant to your company’s social media campaign. Campaign hashtags can be developed based on words or phrases unique to your campaign. Research the campaign message thoroughly and check the popularity of the word on Instagram and Twitter. Choose the best hashtag for your campaign considering its relevance to your target group. Try also: Best Digital Marketing Company
Below are some tips to help you get the best possible resonance for your business and a special day for your campaign.
- a) Make sure your hashtags are consistent and unique and use them in all your marketing contributions.
- b) Keep professional tags short and concise and make sure they are easy for users to remember and pronounce.
- c) Monitor hashtag activity so you can respond effectively.
2. Current hashtags.
As the term suggests, these are hashtags that are currently on social media platforms. These are usually the most talked about topics that are labeled as “viral” on the internet. Trending hashtags are dynamic and their rise and fall are unpredictable. The top ten trends can appear and disappear in minutes or last for weeks.
It is important to note that you should not spam your social media posts with trending hashtags. Posting with a hashtag is a sign of bad behavior. Spamming a current hashtag can also result in the suspension of your Twitter account.
How do I find a current hashtag?
Only Twitter and Google+ openly display current hashtags. Current hashtags on Twitter may, to some extent, overlap with current hashtags on Facebook, Instagram, and Pinterest. Trending hashtags can be found on the left side of your Twitter feed. You can vary the trends based on your specific location or niche.
Using trending tags
If you find topics relevant to your business on social media, use them to communicate your views to your target group. Prepare content updates using current hashtags and send them to all the social media platforms your audience interacts with the most.
How to use current hashtags in your niche.
By using popular hashtags related to your niche, you can reach a large number of like-minded people with your posts. Therefore, you should use current hashtags according to your niche. By placing them on a relevant social media sticky post, you can get the attention of your potential target group.
For example, if you are a musician or cater to musicians, you can use a tag like #MusicMonday. By using tags tailored to this niche, you can increase the reach of your message and create an additional connection with your fans and potential followers.
Tips for using trending tags
(a) You have a sense of timeliness. You need to quickly assess how much reach a trending hashtag can bring. By making the right decisions, you can reap the benefits of promoting your content and brand.
(b) Research current hashtag on Twitter, Google+, and hashtag monitoring sites such as hashtags.org, statigram, and trends map.
(c) Use hashtag for niche topics to connect and deepen relationships with the markets you want to target.
3. Content Hashtags
These are tags that you insert into your content. They are not tagged and should not be used to identify your company, business, or marketing. They don’t have to be current or very popular hashtags, but they can be general hashtags that are relevant to your post.
Incorporating hashtags into your content can improve the SEO performance of your posts. The hashtag allows your content to be. Seen by consumers who search for or use the words contained in the hashtag.
Here are some common categories of the hashtag
When posting your products on social channels, put yourself in the consumer’s shoes. Use tags that connect your product to potential customers and markets.
For example, if you have a barista, you could use #latte to post an image of your best latte; you could also use tags like caffieneFix #Latteart, or you could use #Latteart to associate your product with the market.
People like to connect with others who have the same lifestyle as them. To engage with your target audience, you need to know their interests and hobbies. Once you have a plan, use some of the hottest tags in your updates.
Hashtags for events
Event-related hashtags are a great way to include them in your content updates. Events can range from local community fairs to global celebrations. If your company is participating in a local or global event, you should let your social contacts know and spread the word. A good way to do this is to use the event’s hashtag in your posts.
Williams-Sonoma, for example, uses Facebook to inform its fans of local charity events the company is participating in. They use the #FeastPDX tag to support events and activities and promote content with partners via social media.
For a local business, personal contact with its customers is essential. By using tags that target specific areas, you can make your business more popular and well-known in the city. For example, if you run a local business, you should use a hashtag for that city and interact with potential customers who also use a hashtag for that city, so that local customers notice your updates.
Tips on Using Hashtags In General
- Look at what tags your followers, competitors and product partners are using and find out what tags they have in common.
- Engage with people who use related or common tags: Retweet on Twitter, Like on Facebook on Twitter, Like on Facebook, comment on Instagram, etc.
- A “spammy” review with lots of common tags comes across as sales-like and is not seen as trustworthy by consumers.
Ultimately, you need to use hashtags to get your business and marketing campaigns noticed, capture trending tags in real-time, and increase the reach of your content.