Optimize your Content Marketing – It’s 2021, and your audience is suffering from overcrowding. The digital marketplace is overcrowded, and you need to do everything you can to stand out from the crowd.
Enter search engine optimization (SEO).
Many say that SEO is dead. To be honest, doing good is as important as ever. You need to add your own content to improve product visibility, product loyalty, and authenticity.
After all, SEO has become more complex over the years. First, you must go through the link building and focus on general user information. This includes expanding the website for tablets and smartphones, and also focuses on voice search.
And every Optimize your Content Marketing who deserves his salt knows that production is not a one-time thing; it is an ongoing process that requires difficult testing and creative repetition. Here’s how to Optimize your Content Marketing efforts 2021.
Keyword Research & Search Objective
It all starts with keyword research. Some search terms remain green (such as “weight loss”) and some are advanced (such as “keto”). And while keywords are important, you should be expanding your content for a longer period of time, something that will increase the number of readers for many years to come.
This is where the purpose of the search comes in, that is, what kind of information people look for when they use keywords or phrases. There are 3 types of search intent:
- Activity or trade
In other words, your audience wants to search for something, learn something, or buy something. And it is usually a combination of these three. The point is, you need to know what they are looking for, and then use the appropriate keywords.
A hidden example would be to grow your fruit business with ‘Apple’ as your keyword, only if your road was stolen by Apple Inc.
Just a keyword search tells you what Google is worth, and you can adjust your strategy accordingly. And once you’ve found the most relevant keywords, use them as often and naturally as possible on your website and blogs, on your YouTube channel, and on social media pages.
While you’re at it, also make a list of related keywords and sprinkle them on your content and meta details for your website.
More than 60% of smartphone users do voice search. This figure is likely to increase this year. This is a good enough reason to make your content sound. This will also help you to get more involved with the mobile audience.
When people speak on their phones, they use complete phrases instead of bold, independent words. We call this the keywords ‘long tail’. Search for these keyword phrases and add them naturally to your Optimize your Content Marketing. You should also make your website’s metadata more relevant to voice search.
While metadata is not standard, they affect the click-through rate (CTR). Therefore, they directly affect your levels. And that’s why you should write clear, concise, and well-executed meta titles and descriptions of all web pages. Here’s how to do it:
Enter targeted keywords and keywords related to the title and description
With the call to action (CTA), such as “click here to know more” or “get your free subscription”
Keep a description around 120-130 characters
Going forward, the topic of content not only attracts readers but also shows search engines what this page is about. This is why you should use a keyword aimed at title tags, preferably as close to the front of the title as possible.
While SEO benefits often create up to 60 header tags, you should try to keep them as short as possible. This requires extra ingenuity from copywriters, and creating a well-crafted and engaging article can take more time than writing the main content.
Structured content is well organized, and header tags help provide structure in the text of the page. This is especially true for listicles, where each topic is its own complete title.
So try to keep your header tags short (maybe six words or less), and enter your naturally targeted keywords. This will make your pages crawl and read more easily and Google will take these headers and use them as captions embedded in its results pages.
Captioned text blocks contain specific answers to search queries. You see this in addition to the organic effects in “position 0”.
Along with the title tags, search for keywords based on the question and write your content to answer those questions. You can also check the ‘People are asking’ section of the results page for suggestions. You can also use websites like ‘Reply to the Community’ to look for questions people are looking for.
Develop interactive – Optimize your Content Marketing
Involved content is all the rage right now, and will only grow in popularity soon. Content such as online voting, webinars, visual tours, and courses offer great value to your audience, especially when they are stuck at home during closing time.
The strategy for creating interactive content is almost like expanding another webpage. This includes using appropriate keywords in page title tags, meta details, captions, and alt text.
Suppose you are planning a webinar. You can make graphics to encourage speakers and create descriptive videos to give participants an idea of what to expect. Later, you can use a webinar to create great posts for blogs, e-Books, infographics, or YouTube videos. The possibilities are endless.
Following on from a previous point, you should use images and infographics for your content, and make these things higher.
Captions and alt-text help to increase visual content:
- Make different titles and alt texts different for each view.
- Enter targeted and related keywords.
- Footnotes and captions should be complete statements.
A useful tip is to use an image caption for each file you save on your PC or Google Drive.
Finally, when you add captions to posts on your blog, be sure to format them in italics to separate them from another copy.
Know Your Audience
2021 is all about customer service and personalized marketing. And this is one of the hottest ways to do well there. Use the following questions to find out about your audience.
- Who are my students?
- What are their pain points?
- What solutions do they need?
It’s easier to create relevant content if you know who’s reading it. To create a map of your audience and talk to that person. Doing so will also help you to select the right words and language.
There is always a need for original content.
While there are plenty of online writing services that can deliver content quickly and cheaply, you will lose the trust of your audience over time.
And even though every topic in the world is destined to die, there is always a way to make your content new and original:
- Use the latest facts, statistics, and data.
- Read books on your topic and approach it in another way.
- Negotiation experts (even within your company).
- Invite authorities for guest posts.
You can follow these steps even if you cover the best topics.
Optimize your Content Marketing – Create stories
As human beings, we encounter issues.
And that’s why high-quality content is almost always focused on the news. Optimize your Content Marketing is about telling a story that involves the protagonist (your client) overcoming obstacles in his or her life (obesity, debt, depression, etc.) about your product or service.
You can find countless examples of story-based content in the best-selling list of any bookstore. Popular personal finance books, management, and leadership all convey the story. You can add news to your content in many ways:
- Include personal experiences and anecdotes on your blogs.
- Make videos behind the scenes or hours later in your organization.
- Use real customer examples to illustrate the benefits of what you are selling.
This is also in line with what we have discussed above with your brand voice. You use pronouns like “I” or “we” to personalize your content and also interact with your readers on a personal level.
However, there is always the temptation to make it your own. Remember that you are creating company messages and not publishing your diary.