SEO Trends: That’s it, we are entering a new decade and it’s a safe bet that the next 10 years will be rich in evolutions, changes, and reworking of rules concerning natural referencing.
But let’s not be in too much of a hurry and since we are not sighted, like any good SEO expert
, let’s already focus on the existing practices – or those that will have to be put in place – to gain places in the SERPs.
The last few years have already been rich in upheavals and Google has fine-tuned its algorithms to stick as closely as possible to the expectations of readers and not to the over-optimization techniques used by certain sites which met its requirements, but had no added value. for the user.
As we recall, Google does not aim to be the censor of the Web and to choose, at will, who deserves or not to be in its first search results. Above all, he wants to clean up the Web and ensure that Internet users who perform a search using his engine find quality answers.
So, let’s see for the beginning of the decade how to be a quality website worthy of Google, but above all worthy of your target.
VOICE SEARCH CONTINUES TO RISE
The voice search so quickly began to gain ground in recent years. In 2017, in the United States alone, approximately 35.6 million people used voice search devices at least once a month. An increase of 128.9% compared to 2016, which is explained by the immediate adoption of its voice assistants by millennials.
The advent of AI assistants makes voice searches more and more precise and personalized. This allows users to find immediate answers to all their queries with exact terms or question-based searches, which assistants can answer instantly.
Voice search optimization will therefore be one of the major SEO trends to focus on this year.
Assistants – such as Google Assistant and Siri – are leading this wave of voice search through their presence in every new smartphone, and with the launch of smart speakers like Amazon’s Alexa and Google Home, this trend will spread even further. far. 2021 will undoubtedly see a sharp increase in the number of voice searches. For this reason, we recommend that you optimize for long-tail keywords and exact search terms.
Put yourself in your customers’ shoes and think about what questions they might ask their assistant. Keep in mind that these questions may be a little different from traditional search terms. Your content
must therefore be optimized for these queries. Also, keep in mind that Google prefers shorter responses for voice searches. The average voice search result is approximately 29 words. But if you can optimize your pages well for voice searches, you could be rewarded with higher traffic. An effort that is worth it …
MOBILE-FIRST, THE OBVIOUS
It no longer seems really useful to remind us or in any case, if you missed this essential information, it is because you have to review your SEO knowledge from the start …
Organic mobile searches are now much more than desktop searches and for this reason, Google has started rolling out its Mobile-First indexing method.
Optimization based on mobile searches is therefore already, more than a trend, an indispensable requirement to improve your SEO.
This requires you to have a mobile-friendly website with fast-loading speed and fully functional browsing on all types of mobile devices.
If your site doesn’t meet these requirements and even if you’ve done everything else right, your pages will take a back seat. A website that takes too long to load leads to a bad user experience and that’s all Google doesn’t want.
With the improvement of mobile network speeds and the ease of navigation on mobile, people increasingly rely on their phones for surfing. And in 2021, this is a requirement and a no-brainer that you cannot put aside.
RELEVANT CONTENT… FINALLY!
It was time for Google to take care of this criterion, as some sites tended to write for robots, forgetting about humans. The result: well-classified pages, but with unreadable content or that did not answer questions.
The arrival of RankBrain about 4 years ago already signaled that it was high time to start publishing relevant and high-quality content. Today, Google is not only able to read your content well, but it is also able to interpret its meaning. This means that relevant and high-quality content will be one of the most important SEO trends this year. And be careful, because the algorithm is even able to determine if the content is relevant to its title and if not, you could be penalized. On the other hand, your content must have added value with targeted keywords, well placed without overloading your content, which would be frowned upon. Write for the readers, because if you seduce them, you will seduce Google.
Search engines want to give users exactly what they are looking for. This is why the quality and relevance of content have become important SEO trends that will grow in 2021.
DON’T LIMIT YOURSELF TO GOOGLE
Google may be the main search engine today, but with the growing dominance of Amazon and Apple, chances are good that SEO is important to them, too. After all, SEO is all about showing up wherever people look for you …
For example, if you have an app, you need to make sure that you rank not only on Google but also on app download platforms otherwise it is of no use.
The multi-channel approach beyond Google is also going to be one of the main SEO trends for 2021.
You will need to focus on how to increase your visibility everywhere in addition to achieving the coveted top spot on the SERPs.
Don’t focus on just driving traffic, optimize the overall search experience for users. Make sure your website offers to meet the needs of your users.
INCREASE YOUR EXPERTISE – AUTHORITY – RELIABILITY
You may already know it, and if you don’t, get started right away.
The acronym “EAT” stands for Expertise, Authority, Trustworthiness and it is one of the top SEO trends for 2021.
The EAT guidelines are mentioned in Google’s search quality guidelines and give us an idea of what they are looking for in the short term. And, when we take a good look, that brings us back to the quality aspect of the content. You can’t become an authority on a particular subject unless you have written quality content on it that makes sense …
Likewise, your reputation, your recognition as an expert, will be the only things that will show your expertise and reliability to search engines and allow you to gain their trust to move up in search results.
OPTIMIZE TO EXCEED THE SERP
Google uses Snippets, Knowledge Graphs, Carousels, and Response Boxes to display the most relevant information at the top of the first page of results. And as a result, your organic traffic can be affected.
You should not only aim for the # 1 position, but also the zero position i.e. the featured snippets. These are visible in the first row and can definitely give you better visibility and better traffic.
The zero position is the assurance of being read every time!
Search engine optimization will change dramatically in 2022 and continue for years to come. But the turns have already been initiated and it remains only to master them well to apply them.
SEO trends like voice searches and Mobile First are gaining momentum, but they just keep pace with the technologies that you, yourself, use.
And don’t forget that it’s more important than ever to create high-quality, relevant content that provides added value, so you should have a successful year!